Анастасия

Anastasiia Klymenko
Vienna, Austria | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
Education
Master's Program in Digital Economics Vienna University of Economics and Business (WU Wien)
September 2025 — Present
• GPA: 1.8
• Teaching Assistant – IMM Global Business Planning: Advised student teams on international market entry projects, including company selection
(Austrian startups), market fit assessment, and strategic analysis using PESTEL and SWOT.
• Digital Economy & Analytics: Developed hands-on expertise in data-driven business models and digital transformation through value-based
engineering, AI solutions, digital markets strategies (RStudio, Python), and digital marketing, translating technology into viable business ideas.

Bachelor's Program in Business and Economics (WU Wien)
October 2022 — July 2025
• GPA: 1.9
• Awarded with a merit-based scholarship
• Specialization: International Marketing and Management (GPA 1.1); Business information system (GPA 1.9)
• Bachelor Thesis: Global Branding (Marketing)

Advanced Program London School of Economics and Political Science (LSE)
August 2024 — August 2024
• Advanced 3-week Course "Innovation Management"; Grade: A
• Main topics covered: Innovation management principals, open source, crowd-source,crowdfunding, HCD,types of innovations, lean start-
up,MVP, blue ocean strategy and NICE in terms of business model innovation, ambidexterity

Advanced Program Bocconi University
January 2025 — January 2025
• Certification in Management of Fashion and Luxury Companies Grade: A
• Expertise in defining complex competitive systems and business logics, integrating stylistic identity into the product development process while
aligning product and brand strategy, image identity, communication, and retail management for a cohesive market presence
• Additonal Courses: Scientific Approach to Innovation Management

Professional Experience
Business Development Management, RAVI Born to Shine (beauty brand), Vienna
January 2026 — Present

• Conducted EU-wide market research and outreach to beauty salons, retailers, and distributors, supporting B2B pipeline development across
DACH, US and the EU.
• Supported B2B sales operations, including lead follow-ups, partner communication, CRM updates, and preparation of product materials,
pricing, and sample shipments.
• Created marketing and social media content using AI tools and Canva for TikTok, Instagram, and LinkedIn to support brand visibility
and partner outreach.
• Assisted in planning and executing industry events and trade fairs, providing on-site support at exhibitions including Cosmoprof Bologna
2026.

Sales Manager , Live and Study , Vienna (remote)
July 2025 — November 2025

• Developed and executed innovative B2B and B2C sales strategies for agencies and private clients assisting refugees from Asia and Africa.
• Analyzed regional demand trends for relocation services, customizing offerings for diverse refugee populations.
• Managed client accounts, ensuring high levels of satisfaction through personalized service and support.
• Achieved over 20,000 Euro in B2C sales within three months, demonstrating effective sales techniques and market understanding.

Content Manager (part-time, remote), Agency CoCo, Warsaw
September 2024 — June 2025

• Create engaging social media content with the use of editing platforms, such as CapCut and Adobe.
• Optimize Google Ads.
• Collaborate with cross-functional teams as well as various social media influencers to promote various products and services through organic,
and influencer strategies.
• Utilize cohesive visuals and creative storytelling to strengthen brand identity.

Notable Projects & Extracurriculars

• Brandstorm L'Oreal for Men's Beauty
• IIR Marketing Club, IIR Kyiv
• Vienna Spring marketing program,WU Vienna
• Head of Marketing – Kids2Kids Fund, Kyiv

Additional Skills IT: R Studio (Basic), Microsoft Office (Pro), Customer journey mapping, CRM, Canva Pro, Python, SQL, AI content
generation,SMM,UGC content creation, Nano Banana Pro
Languages: English (C2; IELTS), German (B2;OSD), French (C1), Russian/Ukrainian (Native)