Тетяна

TETIANA TKACHUK
Chief Marketing Officer

SUMMARY
Results-oriented Chief Marketing Officer with 7 years of
experience in B2C marketing across various industries. Proven
track record of brand growth and leading digital
transformations for companies.

TECHNICAL KEY
SKILLS ACHIEVEMENTS
Increased Glacier brand awareness, Commercialized the
Marketing strategy, Advertising strategy,
product and formed a loyal community; Improved lead
Digital Marketing, Branding and
quality and increased the number of targeted inquiries for
Positioning, Information retrieval and
real estate sales for Skogur, Doubled booking revenue
Data evaluation, Sales funnel
compared to the same period last year; Digitized
management, Building a Marketing
marketing at 33m2: built a marketing team, launched the
team, Social Media Marketing, Targeted
website and social media channels, implemented an email
advertising, Visual design
marketing system, and set up omnichannel analytics.

PROFESSIONAL EXPERIENCE
Chief Marketing Officer
Glacier Premium Apartments, Bukovel
January 2024 – February 2025 (1 year, 1 month)

glacierhotel.com.ua | @glacier.premium.apt

Developed and implemented a marketing strategy for launching a new hotel.
Successfully developed and executed a pre-opening sales strategy, resulting in an average
occupancy rate of 43% during the launch phase, despite limited operational infrastructure.
Opened and managed promotion and sales channels: website, social media, Google My Business
that generated more then 95% of targeted leads.
Implemented a CRM system and built an omnichannel analytics system.
Created brand positioning, that served as the strategic basis for content, advertising, and PR
initiatives.
Implemented visual content strategy for social media campaigns, presentations and outdoor
advertising, that aligned with the hotel's premium status and differentiated it from competitors.
Designed the hotel’s visual identity and brand style.
Built and structured the in-house marketing team.
Developed and launched seasonal product offerings.

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Chief Marketing Officer

Skogur Home & Resort, Yablunytsia
July 2023 – October 2023 (3 months)

Revised content and social media strategies to align with brand values.
Updated advertising strategy, improved lead quality and campaign effectiveness up to 50%.
Improved marketing department performance: restructured team, changed contractors, defined
KPIs, implemented a new CRM system.
Met established booking targets with revenue growth almost doubling compared to the same
period.
Changed visual content strategies, improving audience retention by 27%.
Developed and launched seasonal product offerings, achieving early booking package sell-out
faster as the planned timeline.
marketing support for launching a new restaurant.

Head of Digital Marketing

33m2 – Retail Chain of DIY & Home Improvement Stores, Kherson
September 2019 – October 2023 (4 years 1 month)

Built and managed the company’s digital department: team recruitment, training, workflow
optimization.
Created and maintained an omnichannel marketing system with ongoing performance analysis and
improvements.
Implemented a customer base management system, including Viber and SMS campaigns, resulting
in high return rates and long LTV.
Made social media a key communication channel by developing a strategic plan, tone of voice, and
consistent brand visuals.
Participated in UX design and promotion of the company website 33m2.com.ua, turning it into a key
tool for sales and communication.
Launched the “33m2” mobile app, gaining over 10,000 downloads in its first month.
Managed large digital marketing budgets, supported new store openings (event organization,
promotional campaigns, launch activities), and helped plan and execute holiday promotions.

EDUCATION ADDITIONAL EDUCATION &
CERTIFICATIONS
Technical Translation (English)
Specialist Degree Real Estate Project Marketing, Kyiv School of
Development (KDS), 2025
International Economic Relations Faculty of
Creative Marketing, Ninja School by Fedoriv,
Kherson National Technical University
◎ Kherson ◎ 2006 – 2011 2025
Targeted Advertising, 2020
Enterprise Economics
SEO Specialist, Wezom Academy, 2021
Associate Degree
PPC Specialist, Wezom Academy, 2021
Kherson Polytechnic College of Odesa
National Polytechnic Institute
◎ Kherson ◎ 2003 – 2006

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