Маргарита

Margarita Bosa
📞 Phone: [відкрити контакти](див. вище в блоці «контактна інформація») | 📧 Email: [відкрити контакти](див. вище в блоці «контактна інформація») |
🌍 Batumi, Georgia | 📌Linkedin | Instagram |
Summary
Performance-focused Digital Marketing Specialist with proven experience in planning, executing, and optimizing paid media campaigns across Google Ads and Meta Ads. Skilled in managing multi-channel campaigns, optimizing performance, analyzing results to improve ROI, and implementing tracking solutions for accurate performance measurement. Experienced in cross-functional collaboration and using data-driven insights to enhance marketing performance and achieve measurable results.
Hard Skills
Paid Media: Google Ads, Meta Ads
Tracking & Analytics: Google Tag Manager, Google Analytics, Heatmap Analysis, Conversion Tracking
Automation & CRM: JotForm, Zapier, CTM, CRM Integrations
Performance Optimization: Keyword Research, Search Term Analysis, Bidding Strategy, Funnel Structuring, CRO Fundamentals
Tools & Content Creation: Google Sheets (reporting & analysis)
✅ English level: C1
Soft Skills
• Analytical Thinking & Problem Solving
• Cross-Functional Collaboration & Teamwork
• Structured Organization & Time Management
• Creativity & Attention to Detail
Responsibility & Accountability
Professional Experience
PPC / Digital Marketing Specialist
Jun 2025 - Present
• Managed and optimized multi-channel paid media campaigns across Google Ads and Meta Ads, driving performance growth and efficiency.
• Developed and refined campaign structures using keyword research, search term analysis, and audience insights, including strategic segmentation, targeting, and negative keyword implementation to improve relevance and reduce wasted spend.
• Implemented and maintained conversion tracking via Google Tag Manager (GTM), ensuring data accuracy, eliminating duplicates, and resolving tracking issues.
• Built and integrated lead generation systems (JotForm + Zapier + CRM), creating a structured and measurable marketing funnel.
• Created conversion-focused ad copy and landing page content aligned with user intent and business goals.
• Collaborated with designers and developers to ensure landing page accuracy, CRO improvements, and smooth campaign launches.
• Analyzed user behavior through heatmaps and performance data to identify optimization opportunities and increase conversion rates.
Catering Coordinator
Aramark, Toronto, Canada
May 2023 - September 2024
• Coordinated large-scale catering operations and managed client communication to ensure high-quality service.
• Oversaw order processing, logistics, and vendor coordination.
• Worked in fast-paced environments, demonstrating strong organization, problem-solving, and multitasking skills.
Education
Food Technology - Vinnytsia Trade and Economic College, Vinnytsia, Ukraine
September 2018 - January 2022
Certifications
• Traffic Manager - GOIT School
• Digital Marketing Manager - Skills of Tomorrow (Google Program, Diia Education Platform)
• SEO Specialist 2.0 - Diia Education Platform