Makar

MAKAR GRUSHKA
Performance Marketing Specialist | Media Buyer | Affiliate Marketing Specialist
Bratislava, Slovakia | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY
Results-oriented Performance Marketing Specialist and Media Buyer with hands-on
experience in Facebook Ads, paid social campaign management, affiliate marketing,
iGaming/gambling traffic acquisition, creative testing, tracking analytics and digital
content production. Since January 2024, focused on Facebook Ads as the main traffic
source, working with PWA and WebView flows, Tier-3 and emerging GEOs,
performance reporting, AI-assisted creative adaptation and campaign optimization
under fast-changing platform conditions.

KEY HIGHLIGHTS
● Managed approximately $15000-$20,000 monthly Facebook Ads spend during
active buying periods.
● Generated $12,322 net profit in the best recent month and achieved 70.67%
ROI in February 2026.
● Worked with PWA and WebView, using Keitaro, Binom and Zeustrack for
tracking and analysis.
● Practical GEO experience across LatAm, Africa, Asia and selected European
markets, with current focus on Tier-3/emerging GEOs.
● Strong creative production background: DaVinci Resolve, UGC-style videos,
AI-assisted creative adaptation and performance-oriented post-production.

EXPERIENCE
GetLeads | Media Buyer - Facebook Ads / iGaming - Remote 12/2025 - 05/2026
● Launched, managed and optimized Facebook Ads campaigns in the gambling
vertical using PWA and WebView traffic flows.
● Managed the full campaign cycle: research, campaign setup, creative testing,
tracking, daily optimization, reporting and scaling decisions.
● Analyzed key metrics including spend, revenue, ROI, CPC, CTR, CR,
registrations and deposits to improve traffic quality and profitability.
● Worked with Tier-3 GEOs, focusing on scalable markets with efficient campaign
economics and lower competition.
● Used Keitaro and reporting spreadsheets to monitor performance, identify
profitable combinations and control campaign results.
● Adapted launch and optimization strategies during Facebook storms, account
bans and algorithm changes.



Key results:
• Average monthly Facebook Ads spend: approximately $15000-$20,000 monthly
during active buying periods.
• Best recent month: $12,322 net profit.
• February 2026: 70.67% ROI with $9,915 Facebook spend and $10,361 total spend
including card fees.
• Scaled profitable flows across Pakistan, Bangladesh and Argentina, reaching up to
$1,000 daily spend at peak performance.

Freelance |Video Editor & Content Creator
Bratislava | 05/2025 - 12/2025
● Created and edited short-form video content for marketing campaigns and
social media channels.
● Worked with DaVinci Resolve for editing, color grading, sound design and visual
elements.
● Produced Reels, TikToks and Shorts, collaborating with marketing team
members on campaign concepts and visual execution.

RoiTrixx | Media Buyer - Remote | 01/2025 - 05/2025
● Launched and managed Facebook Ads campaigns in the gambling vertical with
ownership of assigned campaigns and budgets.
● Tested creatives, audiences, ad accounts and funnel approaches to improve
efficiency and identify scalable combinations.
● Used performance data and team reports to optimize campaigns and support
decision-making based on ROI and traffic quality.
● Developed hands-on experience in affiliate media buying, PWA/WebView flows
and paid social campaign operations.

RoiTrixx | Assistant Media Buyer - Remote | 08/2024 - 12/2024
● Supported media buyers with campaign preparation, launch processes, basic
optimization, creative testing and reporting.
● Helped monitor campaign metrics, organize performance data and prepare
reports for optimization decisions.
● Gained practical experience in Facebook Ads, gambling traffic acquisition,
affiliate marketing operations and tracking workflows.


GEO EXPERIENCE
LatAm: Mexico, Chile, Argentina. Africa: Egypt, Kenya, Nigeria, Ghana. Asia:
Bangladesh, Pakistan, Uzbekistan, Kazakhstan, Philippines, Thailand, Nepal.
Europe: Germany, Italy, Portugal. Current focus: Tier-3 and emerging GEOs with
strong scaling potential and efficient campaign economics.

TECHNICAL SKILLS
Advertising Platforms: Meta Ads Manager, Facebook/Instagram Ads, Facebook Ads
Library.
Tracking & Analytics: Keitaro, Binom, Zeustrack, Google Sheets, MS Excel.
Creative & AI Tools: DaVinci Resolve, Canva, Figma, ChatGPT, Claude, Midjourney,
Nano Banana Pro, AI creative tools.
Marketing Operations: Jira, Asana, WordPress, HTML/CSS basics, reporting
dashboards, remote team collaboration.

LANGUAGES
English: B2 | Slovak: C1 | Ukrainian: Native / C2 | Russian: Native / C2

PERSONAL GOALS
Focus: seeking remote opportunities in performance marketing, paid social
advertising, media buying, affiliate marketing, user acquisition, digital marketing or
marketing operations within international teams.