Анна

ANNA
IVASHCHENKO
Head of Sales
ABOUT ME
Head of Sales with 2+ years of experience in EdTech. Helped grow
student enrollments by improving sales processes and working closely
with the marketing team. Confident in using CRM systems, leading teams,
and focusing on results.

EXPERIENCE

CONTACT Head of Sales Department 2023 – present
iKnow online English school
[відкрити контакти](див. вище в блоці «контактна інформація») Led a team of sales managers and call center specialists, handling
[відкрити контакти](див. вище в блоці «контактна інформація») daily operations and long-term performance goals.
Kyiv Increased sales by 20% by implementing effective upselling and
cross-selling strategies.
Collaborated with the marketing department to introduce new
EDUCATION promotions, track performance results, and refine offers based on
data insights.
Kyiv National Economic Supported team development through regular feedback,
University named after Vadym performance reviews, and motivational goal-setting.
Hetman
Bachelor of International Economics
Head of Corporate Department
2018 - 2022 Built and managed a sales pipeline for corporate clients interested in
English training for their employees.
Collaborated closely with HR and training managers to tailor English
SKILLS courses for corporate needs, improving employee engagement and
satisfaction.
B2C&B2B Sales Negotiated and closed deals with companies, increasing corporate
clientele by 35% over a year.
Team Leadership
CRM Management
Sales Manager 2021- 2023
(Pipedrive/Amo/HubSpot) iKnow online English school
Sales Funnels Handled incoming leads and conducted consultations to match
Data-Driven Decision Making clients with the right English course based on their goals and level.
Closed B2C deals, converting up to 50–60% of trial lessons into paid
Cross-Functional Collaboration
enrollments.
Took part in A/B testing of scripts and offers to improve sales

LANGUAGE effectiveness.

Ukrainian - Native REFERENCES
English - Advanced
Kateryna Zykova
French - Basic
iKnow online English school / CEO
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email : [відкрити контакти](див. вище в блоці «контактна інформація»)