Оксана

O k s a n a Z e l e n y u k

[відкрити контакти](див. вище в блоці «контактна інформація») · telegram [відкрити контакти](див. вище в блоці «контактна інформація») · mobile [відкрити контакти](див. вище в блоці «контактна інформація»)

Marketing ● Communications ● Project management

T e l c o ● B a n k i n g ● I T ● D i g i t a l
Experience in marketing with servicing companies in B2B and B2C markets
Telco - Ukrtelecom, Vega, GoldenTelecom; Start Mobile
banking - Alfa Bank (Sense Bank), Platinum Bank; IT- Kvazar-Micro
in marketing mix range – researches, analysis, strategy development, planning and budgeting
Project management, product developing and management, communications and PR
Marketing team and marketing functions building from scratch, team coaching and motivation

Education

• MBA at Kyiv Mohyla Business School, 2004
• Manager of Economic - National University Kyiv Mohyla Academy, 2005
• European Diploma in Marketing at Institute of Marketing (Finland, Helsinki), Accredited by the European Marketing Confederation EMC, CIM (Chartered Institute of Marketing), 2000
• Ukrainian National Technical University; Engineer- Mechanic Researcher Diploma, 1992

Professional Experience

Head of Start Mobile · IT · Telco · 2012 - 2022
Mobile marketing and IT projects and solutions for mass market and corporate clients
Responsible for overall company management and activity, key accounting, project management

Ukrtelecom , Head of Marketing Communication Department · Telco · 2012
Responsible for Ukrtelecom Marketing Communications ● Euro 2012 sponsorship campaign Planning and implementation
• Communication strategy and plan development and implementation (including media strategy)
• Marcom expenses planning, budgeting and controlling; efficiency analysis and benchmarking
• Promotion of products and services

Vega (Farlep-Invest), Head of Marketing Communication Department · Telco · 2008 - 2012
Responsible for Vega Marketing Communications and PR
Vega brand launch (“Farlep – Optima” Group rebranding campaign)
• New brand launch and development, rebranding
• Marcom function integration (7 regions and 41 legal entities); managing and motivating marcom team
• Communication and PR strategy development and implementation (including media strategy)
• Marcom expenses planning, budgeting and controlling;
• Marcom activity planning and execution; efficiency analysis and benchmarking
• Promotions of products and services
• Internet and social media marketing ● First corporate Blog launch in Ukrainian

Alfa-bank, President Advisor · Banking · 2006 - 2008
• KPIs system development
• Shareholders Meetings Preparing
• Projects Steering Committee preparation and management
• Preparing different types of presentation and reports for President and Chairmen of the Board

Kvazar-Micro (Sitronics), Marketing Director · IT · 2005 - 2006
Management of all brands and PR activity in consistence with corporate strategy

International Mortgage Bank (“Platinum bank”), Marketing Director · Banking · 2003 - 2005
Bank Start-up and first policies, strategies and products development and implementation; launch campaign.

GOLDEN TELECOM (part of Kyivstar now) · Telco · 1996 - 2003
• Head of Product and Services Development Department (mobile & fixed)
Responsible for Golden Telecom Product Management
• Head of Marketing Communication Department (mobile & fixed)
Responsible for Golden Telecom Marketing Communications (for all GT brands) and PR
• Marketing Manager GOLDEN TELECOM GSM (mobile)
Responsible for GSM Marketing (Audit, planning, product management and marketing communications)
• Customer Service Manager GOLDEN TELECOM GSM (mobile)
Started up and maintenance Golden Telecom Customer Service Department (including call center)