Наталія

Nataliia Borodachova
Kyiv, Ukraine [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)
SOCIAL MEDIA MARKETING MANAGER
Creative and results-driven Marketing Manager with substantial experience in SEO,
content strategy, and user engagement. A unique background in QA Engineering enables
me to approach digital campaigns with a high level of detail, process optimization, and a
user-first mindset. I combine marketing growth tactics with technical thinking, ensuring
campaigns are measurable, scalable, and high-performing.
My core values:
CREATIVITY, EMPATHY & AUDIENCE INSIGHT, RESPONSIBILITY, DATA-DRIVEN MINDSET,
CONSISTENCY & STRATEGY
EXPERTISE INCLUDES: TECHNICAL SKILLS:
●​ Marketing & Growth: SEO Optimization | ●​ Google Ads, Meta Ads
Content Strategy | UX/UI Improvement | ●​ Google Search Console
Data-Driven Marketing | Social Media Campaigns ●​ Google Analytics (GA4)
●​ Adaptability & Flexibility ●​ Ahrefs
●​ Analytical Thinking ●​ HubSpot, Mailchimp
●​ Strategic Planning & Prioritization ●​ Canva, Figma
●​ Time management ●​ Adobe Photoshop
●​ Requirements Analysis ●​ Tableau my project
●​ Process Improvement ●​ SQL
●​ Cross-Functional Collaboration ●​ HTML\CSS
●​ Creative Problem Solving ●​ Oracle Siebel CRM
LANGUAGES
English – Intermediate Ukrainian – Native
PROFESSIONAL EXPERIENCE
Freelance SMM | Digital Marketing Manager Self-Employed | Oct 2023 – Present
Delivering digital marketing and QA solutions for small businesses and nonprofits. Focused on
growing audience engagement, improving conversion funnels, and ensuring technical product
quality.
●​ Designed and tested landing pages (UX improvements + cross-browser QA)
●​ Consulted on QA workflows for early-stage startups; improved bug reporting clarity and
reduced test cycles by 25%.
●​ Supported digital campaigns with copywriting, ad management (Google Ads), and
analytics setup (GA4)
●​ SEO-optimization

Resilience Help, Kyiv

Digital Marketing Manager | Administrator March 2024- June 2024
Developed and implemented content marketing strategies for the psychosocial project for
educators in cooperation with Americares and Smart Osvita.
●​ Tripled user engagement on www.resilience.help website
●​ Increased email subscriber base by 65%
●​ Launched and managed 24 Telegram groups for project outreach
●​ Improved website SEO and UX
●​ Hypothesis testing through AB testing of landing pages and advertising materials
●​ Built automated performance reports and delivered presentations to stakeholders

Sense Bank (Alfa Bank), Kyiv
Senior QA Engineer | Middle QA tester | Junior QA tester October 2015 - May 2023
Managed end-to-end testing for complex software projects, led QA efforts for large-scale
enterprise software (Oracle Siebel CRM), managed 3000+ test cases, optimized testing for
~7,000 users, and updated interface for more than 300 current processes. Successfully led QA
during multiple Siebel CRM upgrades. Streamlined documentation and reduced QA cycles by
30%
●​ Created and maintained structured QA documentation (Test Plans, Test Cases,
Checklists)
●​ Performed functional, regression, and integration testing across 11 interconnected
systems
●​ Collaborated with developers and stakeholders for efficient issue resolution
●​ Tested and verified microservices using Postman, SOAP UI

Clever Kids, Kyiv
Social Media Marketing Manager January 2015 - October 2015
Developed content strategy and grew online community through high-quality visuals and
audience engagement
●​ Increased social media audience by 40% and engagement by 45%
●​ Developed and implemented data-driven SMM strategies aligned with brand goals and
audience insights
●​ Created content planning and scheduling, video/photo reports, email newsletters, event
promo, and creation of visuals. Managed blog content on the site, Facebook, Google+,
●​ Competitor analysis and creation of visuals. Monitoring and analyzing advertising
campaign performance
●​ Community management and user engagement on social media and the website

VOLUNTEERING
Baza Trainee Ukraine, Kyiv

Team Leader QA | Mentor | Self-employed October 2023 – Present
Advanced IT education by mentoring juniors and leading volunteer projects, supporting the
development of Ukraine’s tech talent ecosystem.

●​ Mentored junior QA specialists
●​ Created testing documentation based on real-world scenarios
●​ Led workshops and contributed to IT education in Ukraine

Junior Academy of Sciences of Ukraine, Kyiv March 2019 – March 2021

Assistance in the Destination Imagination Ukraine organization as a volunteer, training
expert, and photographer.

EDUCATION
Interregional Academy of Personnel Management (IAPM), February - March 2024
Certificate of Professional Development, Marketing Manager

Igor Sikorsky Kyiv Polytechnic Institute 'Kyiv Polytechnic Institute' 1997-2002
Master’s degree, Engineer of Telecommunications, Department of Acoustic and Multimedia
Electronic Systems

PROFESSIONAL CERTIFICATIONS
●​ SKELAR IT Analytics Intensive, March 2025 - April 2025
●​ COMFY & Prometheus - Marketing Manager, January 2025 - March 2025
●​ SKELAR Digital Marketing Internship & Motion Designer Internship, February 2025
●​ Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan Michigan
State University - Eli Broad College of Business January 2025
●​ Attract and Engage Customers with Digital Marketing Google Certified, April 2024
●​ Digital Marketing and e-Commerce Google Certified Digital Marketing, April 2024