Oleksandr

Oleksandr Makarenko
Amazon / eCommerce Specialist
Full-time, part-time, projects / flex. hrs, remote
Age: 29 years
City: Kyiv

Contact information
Phone number: [відкрити контакти](див. вище в блоці «контактна інформація») (Telegram, WhatsApp)
Email address: [відкрити контакти](див. вище в блоці «контактна інформація»)
Social networks: LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

Previous experience

Amazon / eCommerce Strategist
Freelance & Agency (PearTree, Breetee, EVIQO EV Chargers and others)
from February 2025 till June 2026 (1 year 2 months)

• Own traffic and conversion performance, including:
- Maintaining TOP rankings for core keywords and SEO optimization of listings.
- Developing tactics and resource calculations to achieve and retain Best Seller status
- Creating hypotheses and running A/B tests for copy content & media
- Search and conversion rate optimization of listings
- Keep close track of competitors on every level
• Ensure effective operational collaboration with marketplaces team and other departments;
• Analyze marketplace data and propose strategic improvements to performance metrics;

• Own Amazon as the core marketplace while supporting Walmart / Shopify;
• Maintain catalog, flat files, and vital listing attributes; resolve listing and brand-related issues
through Seller Support.

Amazon Review Collection Manager
Top Shelf Coffee Roasters Inc.
from May 2024 till December 2024 (8 months)

• Strategize and implement review collection initiatives across all of our Amazon product
listings;
• Plan and execute giveaways to incentivize customers to leave reviews;
• Monitor and respond to direct messages from customers regarding their experience with our
products;
• Work closely with the marketing team to ensure consistent messaging and branding in all
review collection efforts;
• Track and report on star ratings across all products.
• Manage existing reviews by engaging with 1-3 star customers to address concerns and
resolve issues, while reporting policy-violating reviews through appropriate channels;
• Automate and optimize the review aggregation process;
• Create a transparent, data-driven dashboard to monitor progress, budget spending, and
strategic planning.

Amazon Specialist
Mellanni Fine Linens (Poluco LLC)
from October 2021 till May 2024 (2 years 7 months)

• Monitor account health and performance metrics, sales, competitive listings, and pricing,
Amazon Advertising trends (US marketplace), best practices and techniques to ensure
correct account spend/growth, identify new opportunities and present to management;

• Research the product to identify best selling variations (sizes, colors, materials), prepare the
initial order plan;
• Cooperate with Product department on technical details of the product;
• Analyze product ASIN rankings, ratings, customer feedback/reviews, as well as product
sales performance to determine the best and worst-performing SKUs;
• Keep abreast in e-commerce retail industry best practices, new trends and technologies,
marketplaces, and platform updates (e.g. Amazon, eBay, Walmart etc.);
• Partner with Supply Chain and marketing analytics on inventory management strategy and
forecasts;
• Cooperate with Creatives Department to bring up the best content ideas on the market;
• Report (daily, weekly, monthly) on campaigns and overall account health and provide
recommendations to enhance performance;
• Catalog and PDP Management - New item set up, item maintenance, content uploading and
PDP monitoring;
• Conducting A/B tests to reach the best results;
• Support the launches of new businesses on Amazon.

Amazon KDP / Review Team Manager
Amazon KDP Publisher, remote (E-commerce, Publishing)
from May 2020 to October 2021 (1 year 4 months)

• completed keywords research for new books;
• created listings for new products, launched new books on KDP platform;
• co-created a unique semi-automated review generating funnel with own reviewers \ buyers
database (more than 600 Amazon users from UK, DE and USA);
• managed review team (2 people), organized working process with reviewers;
• generated around 20.000 reviews for 200 SKU's (incl. protection of 1st page with upvotes \
long reviews with pictures);
• completed HR responsibilities (candidate search, interviews, mostly Amazon specialists); •
delivered other administrational tasks (bank transactions, salary payouts);
• closely worked with UpWork platform (hiring freelancers to engage into review generation,
ads posting, consulting).

Education
Bohdan Khmelnytsky National University of Cherkasy
Philologist (Teacher) of German, English Languages and Literature, Cherkasy
Bachelor Degree , from 2014 to 2018 (4 years)

Related skills
• G-Suite, MS Office;
• Helium10, Keepa, DataDive, SellerBoard, MyRealProfit, ASINSight;
• Various Chrome Extensions for Amazon (Keywords Everywhere, DS AMZ Quick View, AMZ
Suggestion Expander etc.);
• Beginner in Python, SQL data analysis (currently studying);
• ClickUp;
• AI (Gemini, Claude);
• SEO, traffic analysis tools (ahrefs, serpstat, similarweb);
• Email marketing tools (Gmass, MailChimp).

Language proficiencies
• English - above average
• German - above average
• Russian - proficient
• Ukrainian - native

Hobbies & Interests
I'm a big dog-lover, play basketball since childhood, always improving my languages, trying to
travel as much as I can and explore new activities (mountain bike, fishing, hiking). My passion
to cars is also big, I’m a huge car enthusiast.