Інна

Serhiienko Inna

Date of birth: February 10, 2002
City: Bratislava (SK)
Marital status: unmarried
Citizenship: Ukrainian
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn
Portfolio

Experience:

1) Product development company “Artkai”​
(11.24 – present)​
Position: Content manager

Responsibilities

●​ Created expert-level articles in English on topics such as product development, enterprise
software, product modernization, UI/UX design, and fintech to support brand positioning and
thought leadership.
●​ Developed content plans and briefs in alignment with the company’s marketing strategy and
campaign objectives.
●​ Collaborated with the marketing team to plan and execute content strategies aligned with
business goals.
●​ Conducted interviews with subject matter experts (SMEs) and transformed insights into
in-depth, engaging written content.
●​ Published articles and landing pages (case studies) using WordPress.
●​ Ensured SEO optimization of all written materials to enhance visibility and search
performance.
●​ Edited, proofread, and refined content to maintain a consistent brand voice and
professional tone.
●​ Coordinated with designers and developers to deliver well-structured, visually appealing
content layouts.

2) Company under NDA. FINTECH project (cryptocurrency / blockchain)
(08.23 - 09.24)
Position: Account content manager
Responsibilities
Developed and implemented news-based content strategies in collaboration with the marketing
team for promotion and communication goals.
Managed social media channels (Twitter, Facebook, Instagram) to increase brand awareness and
engagement.
Created high-quality written content on fintech and blockchain topics, ensuring accuracy and
clarity in English and Ukrainian.
Conducted interviews with fintech experts to gather insights and industry trends.
Produced analytical posts to inform readers about cryptocurrency and related technologies.
Executed PR campaigns to generate positive media coverage and build brand reputation.
Edited and proofread texts to maintain a professional and consistent brand voice.

3) Mobile application “Daily Planner”
(02.23 - 08.23)
Position: Content manager
Responsibilities
Developed engaging content, including articles and other marketing materials, to inform,educate,
and entertain target audiences.
Increased user engagement by crafting compelling headlines, calls to action, and content that
resonates with user needs and interests.
Collaborated cross-functionally with product, marketing, and design teams to produce
high-quality, tailored content that meets the needs of the target audience.
Analyzed and monitored competitors' content strategies to optimize internal approaches to
content creation.
Developed and implemented a content plan that takes into account seasonal trends and user
needs.
Optimized content to improve visibility in the App Store and Google Play through effective use
of keywords.

4) Media company «Katowice NEWS. Current news of our city»
(03.22 – 12.22) Freelance project
Position: Content Writer

Responsibilities
Conducted interviews with subject matter experts and key figures to gather insights and
information for content creation.
Wrote engaging news articles to keep audiences informed about current events and industry
trends.
Managed and fostered social media engagement by creating interactive content and fostering
conversations with the audience.

Some of the articles:
[відкрити контакти](див. вище в блоці «контактна інформація»)
Gk74TVu8Wb3RAY6u6TJtTuTbk616Bul&id=100063582396519

5) Website BUILDING-TECH
(08.21 – 02.22)
Position: Journalist

Responsibilities
Conducted in-depth research and reporting to uncover newsworthy stories, gather evidence, and
verify information.
Crafted compelling news articles that inform the public about current events, hold powerful
figures accountable, and provide insightful analysis.
Optimized content for search engines by strategically incorporating relevant keywords to ensure
online visibility and reach a wider audience.

Some of the articles:
https://building-tech.org/%D0%A2%D1%80%D0%B0%D0%BD%D1%81%D0%BF%D0
%BE%D1%80%D1%82/avtofurgon-na-solnechnoy-energyy-stella-vita-obespechyt-polnotsen
noe-krugosvetnoe-puteshestvye

6) Talent studio "Top Stars" (Kharkiv)
(03.20 – 08.20)
Position: Screenwriter

Responsibilities
Developed compelling scripts from concept to completion, crafting engaging narratives and
character arcs.
Conducted thorough audience research to understand target demographics and tailor storylines
for maximum impact.
Collaborated effectively with creative teams including directors, producers, and other writers to
ensure a cohesive vision for the screenplay.

Education:
 ●​ Vinnytsia State Pedagogical University. M. Kotsyubynsky (2019 - 2023)
○​ Specialty: Secondary education. Ukrainian and English languages and literature.
●​ University of Silesia (2022 - to the Present)
○​ Specialty: Journalism and public relations - Master's program

Additional education

1.​ Scriptwriting courses, Kharkiv;
2.​ Polish language course;
3.​ “The Strategy of Content Marketing” (by Coursera)
4.​ English language course
5.​ Course Udemy “SEO, Content Marketing, Copywriting. Use ChatGPT”

Additional Information:
Languages: English (B2), Polish (В2), Ukrainian (native), Slovak (A2)

Hard skills:
Content Management Systems (CMS) and Web3 platforms: Proficiency in using a CMS (like
WordPress, Medium, Paragraph, Mirror, Substack) to manage content creation, scheduling, and
publishing.
Search Engine Optimization (SEO): Understanding of SEO principles to optimize content for
search engines and improve organic reach.
Basic Design Skills: A basic understanding of design principles can be helpful for creating visually
appealing content like infographics or social media graphics.
Writing text scripts and creating AI voiceovers for video.
Copywriting: Skills in crafting persuasive and engaging written content for different audiences and
formats.
Content Editing and Proofreading: Strong editing and proofreading skills to ensure accuracy,
clarity, and consistency in your content.
Interviewing Techniques: The ability to conduct effective interviews with subject matter experts to
gather valuable insights for your content.
Project Management Tools (Specifically Jira): Experience using Jira for managing content
workflows, assigning tasks, and tracking progress on content projects.
Collaboration Tools (Specifically Confluence): Familiarity with Confluence for creating and
maintaining central repositories of content strategy documents, brand guidelines, and other
collaborative content.

Soft skills:
Communication, organization, time management, collaboration (working effectively with designers,
editors, social media managers), adaptability, attention to detail, problem-solving, analytical thinking.