Інна

INNA VOUTENKO
Creative Producer | Marketing Team Leader

Kyiv / Odesa (relocation possible) • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • @pani_inno

→ ABOUT ME
7+ years in marketing. I turn complex products into love brands. Architect of high-converting structures. I
drive traffic with ROAS up to 900%, manage teams up to 17 people, and build scalable sales systems
through digital, video, and influencers. I thrive where storytelling meets data, and AI meets emotion.

→ CORE STRENGTHS
→ Full-cycle funnel building (webinars, automations, email, NPS, warm-up, upsell)
→ Strong storytelling, conversion copywriting, and messaging strategy
→ Cold and warm traffic channels: launch + optimization (TikTok, Meta, Telegram)
→ Influencer marketing & partnership architecture
→ Creative production and briefing: video, photoshoots, ambassadors
→ Team management with structure and empathy

→ DESIRED COMPENSATION
$2500+/month (net) + performance bonuses (based on profit or KPIs)

→ WORK EXPERIENCE
CMO | Head of Digital Marketing
Star Time Group / THE CAMP (Spain) — Jan 2024 – Jun 2025 (1 yr 6 mos)
→ Built a premium kids’ camp brand from scratch → €1.47M revenue | 1500+ tickets sold
→ ROAS up to 900%, LTV +40%, CAC –38%
→ Developed full webinar and autoresponder sales funnel (live → auto)
→ Designed post-experience NPS funnel (bots, reactivation content, parent follow-up) → View excursion
funnel | Main site
→ Launched cold traffic channels from scratch: TikTok Ads, Meta, YouTube
→ Built creative bank of 100+ assets; wrote video scripts, ads, and emotional hooks
→ Managed video/photo production with storytelling structure → See sample shoot on Instagram
→ Collaborated with top influencers: Anatolich (interview), Prentkovych, Martynovska, Musina → Watch
influencer collab
→ Managed 12-person team: onboarding, retrospectives, conflict resolution, agile planning
→ Built reporting systems: daily metrics tracking, weekly meetings, channel ROIs
→ References: @ohoroshy (Founder), @helennikulina (CEO), @k_bezdrabko (HR)
CMO | Head of Marketing
Gelios – Online School for Children 5–15 — May 2023 – Jan 2024 (9 mos)
→ Created and launched marketing strategies for multiple GEOs (US, EU, UA)
→ Team: 17+ marketers, media buyers, creatives
→ Controlled $27K/month budget across Meta, Google Ads, SEO, Telegram
→ Owned all copy: website, email, Telegram, promo, offers
→ Introduced KPI analytics dashboards, creative tracking systems, CRM logic
→ References: @merzellenska, @viragapeeva (Founder)
CMO | Head of Marketing
SPLASH – Acting School — Jul 2018 – Oct 2021 (3 yrs 4 mos)
→ Managed product launches, traffic, sales funnels, and internal team processes
→ Built creative banks and marketing playbooks for 5 funnels simultaneously
→ Daily analytics, team check-ins, weekly syncs
→ All key texts written personally (landing pages, offers, socials, emails) → View summer campaign
Conversion Copywriter | Funnel Builder
LeadGen Studio — Aug 2017 – Aug 2018 (1 yr 1 mo)
→ Built webinar funnels, landing pages, and ad creatives
→ Trained copywriting team; created scripts and templates
→ Managed blog and lead magnets for organic growth → Read top-performing article

→ EDUCATION
Bachelor of Journalism, VMURoL 'Ukraina', 2011

→ CERTIFICATIONS
→ Producer School (TM) – Audience & competitor research, MVP launch, team hiring
→ Lunch for a Million – Brand story unpacking, launch campaign writing
→ Screenwriting courses by ProCAT

→ WHY HOLYWATER?
→ AI × Storytelling is my favorite playground — I build narratives and hooks that convert
→ Data + Intuition — I balance metrics, experiments, hypotheses, and human emotion
→ Global mindset — Launched projects for EU/US markets
→ I deliver results — not likes: proven €1.47M, ROAS 900%, CAC ↓ 38%
→ Let's create the next cult product where tech meets art.