Ruslana

RUSLANA NOVOSELSKA
JUNIOR MARKETING SPECIALIST
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | novoselskayaruslana-glitch.github.io | LinkedIn

SUMMARY
Digital marketing specialist focused on content, outreach and SEO. Experienced in creator and affiliate
partnerships, outreach sequences, social media, and SEO/AEO blog content for an AI-powered travel startup.
Comfortable owning tasks end-to-end and learning new industries fast.

PROFESSIONAL SKILLS TECHNICAL SKILLS
• Social Media Marketing (TikTok, Instagram, LinkedIn, • Google Analytics (GA4), UTM Tracking
Reddit) • A/B Testing & Performance Optimization
• Campaign Strategy & Content Creation • Market Research & Consumer Insights
• Influencer & Affiliate Marketing • Content Tools (Canva, Figma, CapCut)
• Partnership & Email Outreach, Lead Qualification • CMS Publishing, Meta & Alt Tags
• SEO/AEO Blog Content & Copywriting • Data Analysis (SPSS)

PROFESSIONAL EXPERIENCE

Marketing Specialist | WinWin.travel (Remote) Sep 2025 - Present
• Identified and contacted 300+ content creators, writing outreach sequences, qualifying partners and tracking
follow-ups, with a 50%+ response rate
• Manage the company blog: audited existing articles against a new SEO/AEO content guide, rewrote 6 for search
and AI answers, and built verified city guides across 10 European cities
• Publish content in the CMS with meta descriptions, image alt text, FAQ blocks and internal links
• Developed and executed TikTok & Instagram content and drafted a LinkedIn content strategy
• Built a Reddit strategy across 8 travel niches and launched posts for the company's AI product in 6 tech
communities
TikTok Social Media Content Extern | Extern (Remote) Jan 2026 - Mar 2026
• Created platform-specific content strategies for TikTok and Instagram
• Designed an A/B testing framework, optimizing content performance based on engagement and CTR metrics
• Built a full-funnel brand strategy for All Basics Uniforms, positioning the brand as a comfort-first solution

VOLUNTEERING

Social Media Manager | WIDD Network (Women In Digital and Design) Oct 2026 - Present
• Draft and schedule content that helps women in digital and design find new opportunities and mentorship

EDUCATION

BBM - Global Marketing | Vilnius University Sep 2023 - Jan 2027
• GPA: 4.0 / 4.0, Incentive Scholarship for Academic Excellence
• Board Member (2025 - 2026), VU Student Representation FEBA
• International Students Affairs Coordinator (2024 - 2025), VU Student Representation FEBA

ADDITIONAL INFORMATION
Certifications: Google Analytics 4 | Udemy · Digital Marketing | Udemy · UI/UX Design | Codecademy
Work Authorization: Authorized to work in the United States and Lithuania