Владислав

VLADYSLAV YERMOLENKO

Marketing Project Manager

Contact information:
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
WhatsApp: [відкрити контакти](див. вище в блоці «контактна інформація»)
Instagram: @yermolenko.here
Located: Podgorica, Montenegro



ABOUT ME

Marketing Project Manager with a track record of building marketing processes and teams
from the ground up — from small project groups to departments of 18+ people. I specialize
in turning operational chaos into transparent, manageable processes: across several
companies in a row, I've built structure, procedures, reporting systems, and attribution where
none existed before. I've managed cross-functional and multi-market teams (SMM,
production, paid media, design — across Ukraine, Poland, and Czechia), and handled
stakeholder and client communication without a single escalated conflict. I combine
process-oriented thinking with a data-driven approach — from UTM tracking to rethinking
core performance metrics.

KEY SKILLS

● Building and systematizing marketing/operational processes from scratch
● Managing cross-functional and multi-market teams (up to 18 people)
● Hiring and evaluating candidates based on role and business needs
● Analytics, attribution, and reporting (UTM, CAC, CPL, ROAS)
● Client and stakeholder communication without escalations
● Planning and launching digital campaigns, funnel optimization

WORK EXPERIENCE

Freelance – Full-Cycle SMM Specialist
May 2023 – April 2024
Key responsibilities:

● Full-cycle SMM for an Instagram-based store: paid advertising, content strategy,
contractor management
● Managed a $10K–13K+/month ad budget via Facebook Ads Manager

Results:

● Off-season ROAS grew from 400% to 450%; cost per lead decreased by 20%
Radziievski Consulting — SMM Specialist → Head of SMM
November 2023 – August 2024
Marketing agency. Grew from SMM Specialist to Head of SMM, overseeing all social media
across the agency's client projects and managing a team of up to 5 people.

Key responsibilities:

● UkrAgroConsult: developed a branded news format for Ukrainian/English-language
social media as an organic alternative to paid traffic; created proposals, visuals, and
copy to sell conference tickets
● Educate Agency: worked with an already-established content funnel (paid traffic to
webinar + social media nurture); introduced new content formats
● Work Section: maintained a brand-presence social media strategy alongside the
company's primary paid-traffic approach

Results:

● UkrAgroConsult: 2.5x organic follower growth; ~10% of conference sales closed
through the organic channel
● Educate Agency: +20% organic lead volume, +30% lead quality; most-viewed post
in the account's history

Diggi Agency — Marketing Project Manager
January 2025 – March 2025
Key responsibilities:

● Managed marketing project execution and timelines for the agency's client accounts

Cube. agency — Head of SMM
March 2025 – August 2025
Video production agency, focused on social media and short-form video content. Owned
SMM strategy for client projects while also covering PM functions for production processes.

Key responsibilities:

● Developed and implemented SMM strategies, content plans, and scripts for client
projects
● Handled PM functions in parallel: managed production processes and team
prioritization (up to 5 people, 3–4 projects simultaneously)
● Owned the full client communication cycle: calls, meeting summaries, task
assignment, and execution follow-through

Results:
 ● Implemented a task-tracking system for shoot and publication timelines → eliminated
recurring errors from camera operators and editors, enabling the team to work
proactively without reminders

Boss Auto — Head of SMM → Marketing Manager
August 2025 – December 2025
US-to-Ukraine car import company. Joined as Head of SMM, promoted to Marketing
Manager with ownership of paid traffic and operational management of the entire department
(team of up to 18, across Ukraine, Poland, and Czechia).

Key responsibilities:

● Built the marketing department's structure: defined areas of responsibility for each
role, created task-assignment procedures, and moved the team onto a single task
tracker
● Expanded and scaled the team; hired specialists (SMM for UA/PL/CZ markets, a
Performance Marketer)
● Took ownership of performance marketing: shifted team focus from lead cost/volume
to lead quality and true CAC, optimizing overall marketing spend
● Implemented UTM tracking and defined key performance metrics for landing pages
● Managed performance, SMM, design, and video production teams across Ukraine,
Poland, and Czechia (18 people in total)
● Launched the video production function from scratch, including its own workflow
procedures

Results:

● Full process and workload transparency following the rollout of department structure
and the task tracker
● Reduced wasted ad spend after refocusing on CAC
● Became the informal escalation point for cross-functional issues across the company

LANGUAGES

● English – Intermediate
● Ukrainian – Native
● Russian – Native