Artem

ARTEM LYGOTSKIY
Amazon Brand Manager (Private Label) | Wholesale & Account Operations Leader
Kyiv, Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)
PROFESSIONAL SUMMARY
Amazon growth specialist with 9+ years taking brands from zero to first sale and beyond, across Private Label and Wholesale models. Led an in-house team of 15 across listing, PPC, and operations while personally managing full-cycle brand launches — niche research, China sourcing, listing SEO, launch execution, advertising, and long-term account health. Known for turning underperforming or brand-new accounts into consistent, profitable revenue, rebuilding PPC campaigns from active losses into sustainable, profitable performance, and restoring multiple at-risk accounts to full health before suspension. Combines hands-on execution with team leadership and a risk-first, compliance-focused mindset.
KEY ACHIEVEMENTS
• Led an in-house team of 15 (listing, PPC, operations, customer support) as Head of Amazon Account, setting priorities, QA-ing output, and owning results across the full account portfolio
• Took multiple Private Label brands from zero — first unit landed, first listing live — through to first sale and sustained monthly revenue, owning every step: sourcing, launch, ranking, and scaling
• Turned a PPC account around from 4 months of continuous losses to consistent monthly profit after restructuring, bringing ACOS down to a sustainable level
• Restored multiple at-risk Amazon accounts to full health, preventing suspension through proactive monitoring and successful Plans of Action
• Built and scaled brand portfolios spanning Private Label and Wholesale simultaneously, balancing new-product risk against stable wholesale cash flow
CORE COMPETENCIES
Zero-to-Launch Private Label Management
• Full-cycle PL ownership: niche & demand validation → China sourcing → listing build → launch → scaling to profitability
• Listing creation & Amazon SEO: titles, bullets, descriptions, backend keywords built around real search demand
• A+ / Premium A+ Content, Brand Story, Amazon Brand Store
• Launch strategy: keyword ranking, Amazon Vine, deals, coupons, promotions — engineered specifically to convert a brand-new listing's first visitors into its first sales
• Amazon PPC (Sponsored Products / Brands / Display): campaign structure, bid management, ACOS / TACOS control from launch through scale
• Brand Registry, Transparency & IP protection; review & rating management
• Pricing strategy & unit economics: margins, ROI, profitability analysis
Wholesale Operations
• Supplier sourcing, negotiation & authorized distributor relationships
• Buy Box management, pricing strategy & repricing
• Inventory planning, replenishment & FBA shipment management
• Invoice/authenticity documentation for Inauthentic Item claim resolution
Team Leadership & Account Operations
• Led and directed a 15-person team across listings, PPC, and daily operations
• Account Health monitoring, risk prevention & policy compliance across a full multi-brand portfolio
• Appeals / Plans of Action: IP violations, Inauthentic Item claims, A-to-Z Guarantee
• Sales analytics, demand forecasting, and competitor monitoring driving team priorities
RECENT BRAND COLLABORATIONS (LAST 4 MONTHS)
• BUNI — Private Label skincare brand: listing optimization, A+ content, main image compliance
• D&D FUN COOKIES — Amazon.de brand store: listing audit, A+ content, PPC management
• Everlight Memorials — Private Label brand: account operations & listing management
• E-T-A — Wholesale account: PPC management, catalog & compliance operations
PROFESSIONAL EXPERIENCE
Head of Amazon Account / Amazon Operations Manager
September 2017 – January 2026
Led a 15-person team and owned daily operations, growth, and account stability across Private Label / FBA launches (China sourcing) and Wholesale account management, taking multiple brands from zero to their first sale and beyond.
Team Leadership
• Directed a 15-person team spanning listing/SEO, PPC, and daily operations — set priorities, reviewed output, and was accountable for portfolio-wide results
• Trained team members on launch process, compliance standards, and PPC fundamentals
Brand & Product Management
• Took new Private Label products from zero — sourced from China, listed, and launched — through to first sale and sustained monthly revenue
• Built and optimized product listings: SEO copy, image strategy, A+ content
• Evaluated demand, margins, and scalability before committing to full-scale launches
• Made data-driven launch decisions that minimized risk and protected capital
Operations
• Full account management: catalog, orders, pricing, and performance optimization
• Product research, sourcing, and profitability validation for new opportunities
• Inventory control and replenishment planning; supplier & customer communication
• Sales analytics, demand forecasting, and competitor monitoring
Account Health & Compliance
• Restored at-risk accounts to full health; prevented suspensions through proactive monitoring
• Wrote successful Appeals / Plans of Action for Intellectual Property violations
• Resolved Inauthentic Item claims with invoice support; handled A-to-Z Guarantee claims
• Removed negative feedback and maintained strong Amazon performance metrics
TOOLS
Helium 10 · Keepa · Sellerboard · AMZScout · Unicorn Smasher · Seller Tracker · Amazon FBA Calculator · Amazon Brand Analytics
ADDITIONAL
• Amazon PPC certification — in progress
• Strong knowledge of Amazon policies; risk- & compliance-focused mindset
• Languages: Ukrainian & Russian (native), English