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Ivan Arkhipov’s CV
Organic Traffic Manager/Senior SEO/ASO/GEO, GSO Engineer
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engineer/

📌 Kyiv, Ukraine

Who Am I
Hi, I'm Ivan — a result-orienting and-data-driven SEO Engineer with 10+ years in
SEO and 7+ years in ASO experience. I help businesses grow organically through
complex smart strategies for web and mobile.

What I Offer:
SEO & ASO Expertise: Full-cycle strategies covering SEO and ASO (Also GEO,
GSO etc.);

Ivan Arkhipov’s CV 1

Huge Cross-Industry Experience: Crypto, Cybersecurity, Fintech, media,
education, healthcare, e-comm and more;

SaaS & SPA Focus: Proven success with product visibility and conversion
optimization;

Global SEO: Skilled in international and multilingual SEO.

I’m committed to delivering measurable results and continuous growth.
Check my Cover Letter with professional life-path & some Cases 💌 Ivan
Arkhipov’s Cover Letter

My Professional Experience
Mar 2022 - Jan 2025 (Full-Time, Remote) | 1inch Labs (Ukraine, Kyiv): Lead SEO Manager

The 1inch Network unites decentralized protocols whose synergy enables the
most lucrative, fastest and protected operations in the DeFi space.

Increased organic non-brand traffic by 114%, driving sustained growth
through strategic SEO initiatives.

Led keyword research, on-page optimization, and content collaboration to
drive qualified traffic.

Managed backlink building and technical SEO improvements with the dev
team.

Provided data-driven insights using GA, GSC, and SEO tools for continuous
growth.

Led and coordinated SEO team and cross-functional stakeholders, aligning
efforts across content, tech, strategy, etc.

Stayed ahead of SEO trends and algorithm changes to maintain strong
search visibility in the DeFi space.

Jan 2023 - Aug 2023 (Part-Time, Remote) | WiFi Map (New-York): SEO Consultant

A token-powered community bringing free internet to everybody, everywhere

Led the migration of a 1M+ page site to a new framework, ensuring SEO
best practices and smooth transitions. Managed cross-functional teams,
ensuring minimal downtime and optimized indexing.

Ivan Arkhipov’s CV 2

Drove organic traffic from 100K to 400K+ monthly users (300% growth)
through strategic SEO initiatives and technical improvements.

Led SEO efforts across all stages, from strategy to execution. Managed
teams to integrate SEO into development, marketing, and content, ensuring
long-term growth and alignment with business goals.

Monitored site health using Google Search Console and tools like Ahrefs.
Developed data-driven content strategies based on keyword research and
competitor analysis, optimizing content for higher visibility.

Directed on-page optimizations (meta, headers, schema, mobile UX) and
led link-building campaigns, boosting search rankings and authority.

Jul 2021 - Sep 2022 (Full-time, Remote) | Cindicator (New-York): Lead SEO Engineer

A fintech company that enables effective asset management through
predictive analytics based on Hybrid Intelligence

Led, Developed and executed SEO strategies to boost organic growth and
search visibility. Conducted keyword research, resolved technical SEO
issues, and optimized content for higher rankings. Led off-page SEO (link-
building, PR) and tracked performance metrics to refine strategies.

Increased organic traffic and user engagement. Strengthened brand
authority with high-intent traffic. Enhanced online reputation and user
experience.

Maintained stable traffic during a crypto market downturn (80% demand
drop). Sustained organic buyer acquisition and outperformed industry
benchmarks through adaptive SEO strategies.

Jun 2020 - Jun 2021 (Full-time, Remote) | Loot4Pay (Ukraine, Kharkiv): CMO

Loot4Pay is a marketplace for buying‑selling in‑game goods and services

Led a marketing team, guiding campaign planning, execution, and
optimization;

Directed the company’s overall marketing strategy, including SEO, content
marketing, social media, and branding;

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Managed the creation and optimization of digital marketing campaigns to
boost brand awareness and lead generation;

Conducted competitive analysis to adjust positioning and identify unique
market opportunities;

Oversaw SEO initiatives, including on-page, off-page, and technical SEO, to
enhance organic search visibility;

Developed and monitored performance metrics, adjusting strategies based
on data insights.

Aug 2018 - May 2020 (Full-time/Part-time/Freelance) | Self-employed (CIS): SEO Engineer

Freelance period

Managed a portfolio of SEO projects for diverse clients, delivering tailored
strategies to meet unique business goals;

Led a team of SEO specialists, overseeing the implementation of
comprehensive SEO plans, from technical audits to content strategy;

Conducted extensive keyword research and competitive analysis, driving
data-informed strategies;

Optimized on-page elements, content, and site architecture for improved
search engine performance;

Developed link-building strategies to enhance client websites’ authority
and rankings;

Provided detailed performance reports to clients, highlighting successes
and areas for ongoing improvement.

While self-employed, I led SEO projects, managing end-to-end processes from
strategy to execution. I built and led a team, implemented SEO solutions for
various clients, and provided insights based on rigorous analysis. This role
likely allowed me to deepen my skills in SEO analytics, technical SEO, and
client relationship management.

May 2016 - Jun 2018 (Full-time, On-Site) RealWeb Digital Agency: SEO/ASO Specialist

Realweb is a CIS full‑service digital marketing agency founded in 1998
providing analytics‑driven advertising, SEO, programmatic, performance

Ivan Arkhipov’s CV 4

campaigns and custom tech tools

Managed SEO and ASO efforts across a variety of clients, adjusting tactics
to suit specific industry needs;

Conducted SEO audits and recommended technical fixes to improve site
speed, structure, and crawlability;

Performed comprehensive keyword research, optimizing content for both
SEO and user experience;

Implemented ASO techniques for apps, including keyword optimization and
app listing improvements to increase downloads;

Analyzed client performance metrics, created reports, and presented data-
backed insights to stakeholders;

Engaged in link-building initiatives to improve client domain authority and
search rankings.

At RealWeb, I honed my skills in SEO and ASO, working on a diverse client
portfolio. My responsibilities would have included conducting keyword
research, optimizing website and app content, and implementing on-page and
off-page SEO strategies. This role provided valuable agency experience, likely
enhancing my adaptability and proficiency across industries.

Jun 2015 - Apr 2016 (Full-time, On-Site) | Retail Online: SEO Specialist

A Retail Online agency is a full‑service digital agency building and promoting
e‑commerce projects

Conducted on-page SEO, optimizing product pages and category pages to
improve search engine rankings;

Performed keyword research to identify profitable search terms and guide
content creation;

Executed technical SEO tasks, such as improving page load speed, fixing
broken links, and optimizing site structure;

Collaborated with content and product teams to ensure SEO best practices
were integrated into site content and marketing;

Ivan Arkhipov’s CV 5

Tracked performance metrics, reported on progress, and made
recommendations to adjust strategies as needed.

As an SEO Specialist at Retail Online, I focused on improving search visibility
and online presence. I implemented foundational SEO practices, optimized
content, and possibly worked on technical SEO enhancements. This role gave
me practical experience in managing SEO for e-commerce or retail-based
digital platforms.

2010 - 2014 (Part-time) | Self-employed (Ukraine, CIS): SEO, System Administration

Spoken Languages
Ukrainian - native, Russian – native, English – B1/B2 borderline, actively improving

Core Skills
Scrum, Strategy Mind, Semantic Search, Web Analytics, Crypto, Link Building,
Organic Search, App Store/Google Play Optimization (ASO), CMS, HTML/CSS,
Python, Semantic Analytics, Business Models, SEMRush, Ahrefs, Google Search
Console, Google Analytics, PBN Basics, Behavioural Factors, Off-Page, On-Page,
SEO Audits, Search Engine Ranking Factors, SEO Copywriting

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