Руслана

Ruslana Vasylevska
Home Photo About Me Contact

My
Portfolio
I am not afraid to follow new paths because they lead to dreams.

I am glad to meet
you

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Ruslana Vasylevska Home Photo About Me Contact

About Me
Hello, I'm Ruslana, an SMM specialist who is in love with creativity,
analysis, and results. My story is a path from creating beauty projects to
immersing myself in the world of social media, where I discovered endless
opportunities for business development.

I always follow my intuition, am not afraid of change and am ready to
take on challenges that seem impossible. My task is not just to manage
pages, but to create effective communication between the brand and its
audience, which leads to results: loyalty, sales, and recognition.

For me, it is important to understand each business from the inside,
find its uniqueness and make sure that everyone who needs to know
about it knows about it. I believe that the right strategy and a sincere
approach to the audience always win.

Your business is your story.
I know how to tell it Page | 02
Ruslana Vasylevska Home Photo About Me Contact

My Skills

01. CONTENT
creating posts, reels, stories, writing texts.

02.
ANALYSIS
determining the target audience, competitive analysis.

03. ADVERTISING
launching Meta Ads, creating creatives, optimizing campaigns

04. ANALYTICS
performance evaluation, improvement of strategies

05. TOOLS
Canva, Photoshop, Meta Ads Manager, Google Analytics.

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Ruslana Vasylevska Home Photo About Me Contact

VISUAL EXAMPLES OF WORKS
CASE 1

BEFORE
Too busy,
no signature colors, no
personal brand visibility,
too many similar photos.

AFTER
a well-organized layout of
photos, diverse images,
a focus on education.
Became recognizable with
a strong personal brand.
Set ourselves apart from
competitors.

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Ruslana Vasylevska Home Photo About Me Contact

HIGHLIGHTS
Adding highlights makes
a cosmetologist's account
professional, convenient,
and attractive for clients.

They build trust, save
time, enhance the
profile's visual appeal,
and help increase
bookings, converting
followers into real clients

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Ruslana Vasylevska Home Photo About Me Contact

STORIES

Changing the style of posts by adding informational and sales-oriented
content made the page more useful, diverse, and understandable for the
audience. Page | 06
Ruslana Vasylevska
Ruslana Vasylevska Home Photo About Me Contact

VISUAL EXAMPLES OF WORKS
CASE 2

Changing the style of posts by
adding informational and sales-
oriented content made the page
more useful, diverse, and
understandable for the audience.

BEFORE

AFTER
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 Ruslana Vasylevska Home Photo About Me Contact

STORIES
The use of storytelling
significantly increased
audience engagement and
trust in the doctors.

Real stories about their
professional journey,
achievements, and patient
feedback helped create an
emotional connection with
followers.

People gained a better
understanding of the
doctors' expertise, which
boosted loyalty and
willingness to seek
consultations or services.

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Ruslana Vasylevska Home Photo About Me Contact

ANALYSIS
Before starting the work, I conducted
audience research, performed a market and
niche analysis, segmented the audience, and
developed a content strategy.

The analysis of the This helped us better understand our potential
target audience helped clients and identify the desires and fears we
segment the audience, need to address.

understand their needs
and preferences, create
personalized content,
optimize marketing
campaigns, improve
communicaуtion, and
enhance the effectiveness
of advertising.

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Ruslana Vasylevska
Ruslana Vasylevska Home Photo About Me Contact

VISUAL EXAMPLES OF WORKS
CASE 3

Maintaining a unified style for the page,
combined with the addition of informational
and sales-oriented posts, has increased the
clinic's brand recognition.

A structured visual approach and consistent
tone create a cohesive brand image that with
the audience.

Informational posts build trust, while sales
posts drive action, resulting in higher
engagement, reach, and appointment booking

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