Ілля

ILLIA SHENHELIA
PRODUCT MANAGER

PROFILE
Product Manager with 8+ years of experience in Sports Betting and iGaming
CONTACT across B2B and B2C environments. Skilled in product development, data
analysis, product analytics, and stakeholder management. Possess deep
[відкрити контакти](див. вище в блоці «контактна інформація») knowledge of sportsbook operations, trading processes, odds compilation, risk
management, and betting market mechanics. Experienced in gathering
[відкрити контакти](див. вище в блоці «контактна інформація») requirements, prioritizing initiatives, and delivering data-driven solutions that
improve user experience, engagement, and business performance
Ukraine, Kyiv

Telegram : @illia959 WORK EXPERIENCE

TOOLS Product Manager 11/2024 - PRESENT
NDA
Define product vision, roadmap, and feature priorities aligned with business goals
Jira
Analyze user behavior, product KPIs, and conversion metrics to identify growth
Confluence opportunities
Power BI Conduct competitor and market analysis to support product strategy and feature
Google Analytics development
Gather and document business requirements, user stories, and acceptance criteria
Looker Studio
for new features and product improvements
Hotjar Manage product backlog and coordinate cross-functional teams using Agile
Figma methodologies
Collaborate with business stakeholders, development teams, and regional partners
SKILLS to deliver product initiatives
Validate implementations in test and production environments
Product Management Monitor product performance and measure feature impact using data-driven
approaches
Data Analysis Work with sportsbook, CRM, and marketing teams to deliver product improvements
Product Analytics and growth initiatives

Stakeholder Management Junior Technical Product Manager 08/2023 - 11/2024
A/B Testing BETER
Conducted market research and competitor analysis to identify product
Agile / Scrum
opportunities and support strategic decision-making.
Requirements Gathering Collaborated with Business Units, sales, marketing, and development teams to
gather requirements and align product priorities.
Sports Betting & iGaming
Gathered, analyzed, and documented business requirements, user stories, and
LANGUAGES acceptance criteria for technical products..
Wrote and refined product requirements, user stories, acceptance criteria, and use
cases for development teams.
Ukrainian (Fluent) Created and maintained product documentation, including BRDs, functional
English (Intermediate) specifications, and technical requirements.
Developed and maintained the product roadmap and backlog, prioritizing
initiatives based on business value and stakeholder needs.
COURSES Worked closely with development teams throughout the product lifecycle,
supporting feature delivery from discovery to release.
DATAbi Tracked product KPIs and technical performance metrics, using data-driven
Excel: Business Analysis and insights to identify improvement opportunities and support decision-making.
Forecasting (2025)
Hillel It School
Product Management (2023)