Сергій

Serhii Burma
Head of Marketing / Growth Lead

Valencia, Spain (Open to Remote/Hybrid)

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PROFESSIONAL SUMMARY

Head of Marketing / Growth Lead with 15+ years of experience in Fintech, specializing
in scalable user acquisition, performance-driven growth, and marketing operations in
regulated environments. Proven ability to own growth strategy end-to-end, lead marketing
teams, and deliver sustainable revenue growth while maintaining healthy unit economics
(CPA, LTV, CAC, ROAS).

Strong background in cross-functional leadership, working closely with Product, Risk,
Analytics, Tech, and Compliance teams. Experienced in scaling acquisition channels,
managing budgets and forecasts, and aligning marketing execution with overall business
and financial objectives.

CORE COMPETENCIES
●​ Marketing Leadership & Strategy:​
Marketing Strategy, Growth Strategy, Go-to-Market, KPI Ownership, Budgeting &
Forecasting​

●​ Growth & Acquisition:​
User Acquisition (UA), Performance Marketing, Full-Funnel Optimization, Lifecycle
Marketing​

●​ Analytics & Unit Economics:​
CAC, LTV, ROAS, Funnel & Cohort Analysis, Performance Reporting​

●​ Channels & Media:​
Paid Media Strategy (Meta, TikTok, Google, X), Retargeting, Channel Scaling​

●​ Cross-Functional Collaboration:​
Product, Sales, Analytics, Tech, Stakeholder Alignment​

●​ Team & Operations Management:​
Team Leadership, Hiring & Mentoring, Remote Team Management, Process Building
PROFESSIONAL EXPERIENCE

HAY CREDITO | Valencia, Spain (Hybrid)

Head of Marketing | Oct 2025 – Present

●​ Own end-to-end marketing strategy for a fintech lending product in Spain
●​ Responsible for acquisition performance, revenue growth, and marketing KPIs
●​ Manage paid channels, lifecycle communications, and funnel optimization
●​ Work closely with Risk, Product, and Tech teams to align acquisition with portfolio
quality

BANDERA AGENCY | London, UK (Remote)

Performance Media Buyer | UA Manager | Aug 2024 – Oct 2025

●​ Executed high-budget media buying strategies on Meta, TikTok, and Twitter.
●​ Conducted A/B testing on creatives and audiences to lower CPA (Cost Per
Acquisition).

STRATOVIA MEDIA | Remote

Performance Marketing Lead | Jan 2025 – Oct 2025

●​ Managed performance marketing campaigns focusing on scaling user acquisition.
●​ Led a remote team to optimize ad spend and improve conversion rates across
multiple verticals.

MONEYVEO.UA | Kyiv, Ukraine (Remote)

Performance Marketing Manager | Mar 2019 – July 2024

●​ Played a key role in the marketing team for a leading Fintech company (5+ years
tenure).
●​ Managed aggressive user acquisition campaigns for financial products.
●​ Collaborated with data analysts to optimize the full marketing funnel from click to loan
issuance.

UPGAMES | Malta (Remote)

Social Media Manager | User Acquisition | Dec 2017 – Sep 2020

●​ Managed UA and community engagement for mobile gaming products.
●​ Developed creative assets and managed ad campaigns on Facebook and Instagram
networks.
BRM | Ukraine

Founder | 2017 – 2023

●​ Founded and managed a digital marketing agency serving diverse clients.
●​ Delivered full-cycle marketing services: strategy, paid social, and content production.

NEOBLOMOV | Kharkiv, Ukraine

SMM Team Lead | Feb 2014 – Jan 2017

●​ Led a team of SMM specialists, overseeing strategy implementation and client
reporting.
●​ Specialized in Facebook Pixel integration and advanced audience targeting.

MODERZA | Hospitality Group | Kharkiv, Ukraine

PR Manager | Marketing Manager | Feb 2013 – Feb 2014

●​ Developed PR and marketing strategies for a restaurant business group.
●​ Managed Paid Social Media campaigns and mobile marketing initiatives to drive foot
traffic.

LIKEMEUP.RU | Remote

Social Media Manager | Dec 2012 – Feb 2013

●​ Managed social media presence for a beauty startup.
●​ Executed Facebook advertising campaigns.

WAVE GAMES | Kharkiv, Ukraine

SMM Specialist | July 2012 (Project-based)

●​ Provided social media marketing support for gaming products.

FOTON | Kharkiv, Ukraine

International Sales Manager | Dec 2011 – July 2012

●​ Managed sales operations for LED products.
●​ Handled B2B client communications and product presentations.

AVANTMARKET | Kharkiv, Ukraine

Marketing Manager | Sep 2010 – Dec 2011

●​ Responsible for SEO (Search Engine Optimization) and initial web design tasks.
●​ Provided marketing support and journalism/content creation.
EDUCATION
Kharkiv National University of Radio Electronics | Ukraine
●​ Degree: Electronic Devices (2010)

CERTIFICATIONS & COURSES
●​ Graphic Designer | Lemon.School (2016)
●​ 3D Animation & Modeling | Autodesk Maya (2009)

LANGUAGES
●​ English: B1+
●​ Spanish: A1+
●​ Ukrainian: Native
●​ Russian: Native

ADDITIONAL INFORMATION
●​ Software Skills: Figma, Photoshop, Illustrator, Autodesk Maya, DaVinci Resolve,
Final Cut Pro.
●​ Hobbies: Volleyball, Football, Padel, Traveling, Cars.
●​ Driver’s License: Category B.
●​ Volunteering: Active contributor to the Ukrainian Volunteer Service.