Сергій

Serhii Burma
Head of Marketing | CMO

Valencia, Spain | Open to Remote / Hybrid / On-site

[відкрити контакти](див. вище в блоці «контактна інформація») | WhatsApp: [відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @gerser

PROFESSIONAL SUMMARY

Head of Marketing and Growth with 15+ years of experience scaling digital products through
performance marketing and data-driven acquisition. Expert in building scalable user
acquisition systems, optimizing marketing operations, and driving performance-led growth
across multiple industries. Proven ability to own growth strategy end-to-end, lead
cross-functional teams, and deliver sustainable revenue growth while maintaining strong unit
economics (CPA, LTV, CAC, ROAS).

Strong background in cross-functional leadership, collaborating closely with Product,
Analytics, Tech, and Operations teams. Experienced in scaling acquisition channels,
managing marketing budgets of up to $350K per month, forecasting growth, and aligning
marketing execution with overall business and financial objectives.

Hands-on experience across fintech, real estate, education, e-commerce, local businesses,
mobile apps, investment products, and digital services. Expertise in user acquisition,
retention, and monetization across both B2C and regulated markets.

CORE COMPETENCIES
● Marketing Leadership & Strategy:
Marketing Strategy, Growth Strategy, Go-to-Market, KPI Ownership, Budgeting &
Forecasting

● Growth & Acquisition:
User Acquisition (UA), Performance Marketing, Full-Funnel Optimization, Lifecycle
Marketing

● Analytics & Unit Economics:
CAC, LTV, ROAS, Funnel & Cohort Analysis, Performance Reporting

● Channels & Media:
Paid Media Strategy (Meta, TikTok, Google, X, Linkedin, Spotify), Retargeting,
Channel Scaling

● Cross-Functional Collaboration:
Product, Sales, Analytics, Tech, Stakeholder Alignment

● Team & Operations Management:
Team Leadership, Hiring & Mentoring, Remote Team Management, Process Building

PROFESSIONAL EXPERIENCE

AmanahKredit | Malaysia (Remote)

Head of Marketing | Jan 2025 – Present

● Own end-to-end growth strategy for a fintech lending platform in Malaysia
● Scale customer acquisition across paid media and affiliate partnerships
● Improve funnel performance from application to loan disbursement through
data-driven optimization
● Manage marketing budgets, CAC targets, and revenue growth metrics
● Build marketing analytics and attribution infrastructure to support performance
marketing

HAY CREDITO | Valencia, Spain (Hybrid)

Head of Marketing | Aug 2025 – Jan 2026

● Own end-to-end marketing strategy for a fintech lending product in Spain
● Responsible for acquisition performance, revenue growth, and marketing KPIs
● Manage paid channels, lifecycle communications, and funnel optimization
● Work closely with Risk, Product, and Tech teams to align acquisition with portfolio
quality

BANDERA AGENCY | London, UK (Remote)

Performance Media Buyer | UA Manager | Aug 2024 – Aug 2025

● Executed high-budget media buying strategies on Meta, TikTok, and Twitter.
● Conducted A/B testing on creatives and audiences to lower CPA (Cost Per
Acquisition).

STRATOVIA MEDIA | Remote

Performance Marketing Lead | Jan 2025 – Aug 2025

● Managed performance marketing campaigns focusing on scaling user acquisition.

● Led a remote team to optimize ad spend and improve conversion rates across
multiple verticals.

MONEYVEO.UA | Kyiv, Ukraine (Remote)

Performance Marketing Manager | Mar 2019 – July 2024

● Played a key role in the marketing team for a leading Fintech company (5+ years
tenure).
● Managed aggressive user acquisition campaigns for financial products.
● Collaborated with data analysts to optimize the full marketing funnel from click to loan
issuance.

UPGAMES | Malta (Remote)

Social Media Manager | User Acquisition | Dec 2017 – Sep 2020

● Managed UA and community engagement for mobile gaming products.
● Developed creative assets and managed ad campaigns on Facebook and Instagram
networks.

BRM | Ukraine

Co-Founder | 2017 – 2023

● Founded and managed a digital marketing agency serving diverse clients.
● Delivered full-cycle marketing services: strategy, paid social, and content production.

NEOBLOMOV | Kharkiv, Ukraine

Marketing Team Lead | Feb 2014 – Jan 2017

● Led a team of SMM specialists, overseeing strategy implementation and client
reporting.
● Specialized in Facebook Pixel integration and advanced audience targeting.

MODERZA | Hospitality Group | Kharkiv, Ukraine

PR Manager | Marketing Manager | Feb 2013 – Feb 2014

● Developed PR and marketing strategies for a restaurant business group.
● Managed Paid Social Media campaigns and mobile marketing initiatives to drive foot
traffic.

LIKEMEUP.RU | Remote

Marketing Manager | Dec 2012 – Feb 2013

● Managed social media presence for a beauty startup.
● Executed Facebook advertising campaigns.

WAVE GAMES | Kharkiv, Ukraine

SMM Specialist | July 2012 (Project-based)

● Provided social media marketing support for gaming products.

FOTON | Kharkiv, Ukraine

International Sales Manager | Dec 2011 – July 2012

● Managed sales operations for LED products.
● Handled B2B client communications and product presentations.

AVANTMARKET | Kharkiv, Ukraine

Marketing Manager | Sep 2010 – Dec 2011

● Responsible for SEO (Search Engine Optimization) and initial web design tasks.
● Provided marketing support and journalism/content creation.

EDUCATION
Kharkiv National University of Radio Electronics | Ukraine

● Master’s Degree in Electronic Devices (2010)

CERTIFICATIONS & COURSES
● Graphic Designer | Lemon.School (2016)
● 3D Animation & Modeling | Autodesk Maya (2009)
● Senior Media Buyer | Targetorium (2022)
● People Management | Laba Business School

LANGUAGES
● Ukrainian: Native
● English: B2
● Spanish: A1+
● Russian: Native

ADDITIONAL INFORMATION

● Marketing & Analytics Tools: Google Analytics (GA4), AppsFlyer, Firebase,
Metabase, Looker Studio, Google Tag Manager.
● Affiliate & Tracking Platforms: Affise, Scaleo.
● Advertising Platforms: Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads,
Spotify Ads, Pinterest Ads, X Ads, Linkedin Ads
● Creative Tools: Figma, Photoshop, Illustrator, Autodesk Maya, DaVinci Resolve,
Final Cut Pro.
● Hobbies: Volleyball, Football, Padel, Traveling, Cars.
● Driver’s License: Category B.
● Volunteering: Active contributor to the Ukrainian Volunteer Service.