Oleksii

Oleksii Voitenko
CMO | Head of Marketing | Marketing Lead |
Strategic Marketing Manager
Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @vooleksii | Location: Ternopil / Remote | LinkedIn:
Oleksiy Voitenko

PROFESSIONAL SUMMARY
I'm a strategic marketing leader who believes in building sustainable systems rather than chasing
quick wins. Over the past 6+ years, I've helped B2B digital product companies establish their
marketing foundations from the ground up, develop international market presence, and create
authentic brand experiences that drive real business results.

My approach focuses on understanding the business deeply, building the right processes, and
creating marketing strategies that align with long-term growth objectives. I've successfully led teams
across multiple markets (USA, Canada, Europe), generated over $600K in additional revenue, and
built award-winning brand positioning for various digital products.

I work best with companies that value strategic thinking, are ready to invest in sustainable growth,
and want to build something meaningful rather than just solve immediate problems through
marketing tactics.

Core Competencies
Strategic Marketing Leadership

●​ B2B Marketing Strategy Development & Execution
●​ International Market Entry & Expansion (USA, Canada, EU)
●​ Go-to-Market Strategy for Digital Products
●​ Cross-functional Team Leadership & Process Building

Brand & Content Strategy

●​ Brand Positioning & Messaging Development
●​ Content Strategy & Thought Leadership Building
●​ YouTube Channel Growth & Podcast Development
●​ Award-Winning Creative Direction (5+ Industry Awards)
Team Building & Operations

●​ Marketing Team Development from Scratch
●​ Process Optimization & System Implementation
●​ Cross-functional Collaboration (Product, Sales, Design)
●​ Budget Management & ROI-focused Planning

Digital Product Marketing

●​ SaaS & AI Product Positioning
●​ Technical Concept Translation for Business Audiences
●​ Product Launch Coordination & Market Validation
●​ Customer Research & Feedback Integration

Professional Experience

Head of Marketing | Crowdin

AI-powered localization software | Aug 2024 – Nov 2024
Challenge: Optimize marketing efficiency while establishing strong enterprise positioning in the
competitive AI localization market.

Strategic Approach & Execution:

●​ Redesigned advertising strategy reducing budget by 50% while maintaining reach to
high-value prospects
●​ Implemented comprehensive G2 strategy building credibility for enterprise sales cycles
●​ Developed YouTube and podcast content strategy targeting industry decision-makers
●​ Led participation in 5 major industry conferences establishing thought leadership presence
●​ Conducted systematic customer interviews to enhance AI product-market fit

Results:

●​ Achieved 10x increase in positive G2 reviews (from 2-5 to 20 per month)
●​ Secured #2 ranking in "Best Translation Management Software" category on G2
●​ Enhanced enterprise credibility through strategic conference presence and content
development
●​ Optimized marketing spend while scaling to higher-value enterprise prospects

Chief Marketing Officer | Linkup Studio

Product-driven software development company | Jan 2020 – Jul 2024
Challenge: Build comprehensive marketing strategy from scratch for B2B technology services
targeting North American and European markets.

Strategic Foundation Building:

●​ Developed complete marketing framework targeting international B2B clients
●​ Created integrated brand strategy resulting in meaningful and lasting brand identity
●​ Built and led marketing team ensuring consistent brand experience across all channels
●​ Implemented advanced analytics and performance measurement systems

Content & Thought Leadership Strategy:

●​ Launched corporate podcast series featuring renowned entrepreneurs (+700% listener
growth)
●​ Built YouTube channel to 6,527 subscribers with 370% view increase and 997 hours of watch
time
●​ Developed content strategy reaching 20+ countries through multi-platform distribution
●​ Created scalable content production processes with dedicated creative team

Brand Excellence & Recognition:

●​ Directed creative strategy resulting in 5+ industry design awards including Red Dot Award
●​ Established brand authority on leading design platforms (Behance, Dribbble)
●​ Developed comprehensive brand guidelines and communication standards
●​ Managed design awards campaign strategy for multiple client projects

Business Impact:

●​ Generated $600K additional revenue through integrated marketing initiatives
●​ Achieved 100%+ organic traffic growth year-over-year
●​ Met 100% of marketing objectives for 2021-2022 period
●​ Created scalable marketing framework supporting sustainable business growth

AI Product Marketing Portfolio | Product Marketing Manager

Client and in-house AI SaaS projects, as part of Linkup Studio engagements

Featured Products:

●​ Delfi Labs – AI-powered Financial Reporting Platform
●​ Snagshout – AI-driven Advertising Platform for Marketplace Sellers
●​ City5 – AI-enhanced Real Estate Consultancy Platform
●​ SkinSpotter – AI-based skin disease detection app

Responsibilities & Impact:

●​ Crafted go-to-market strategies and positioning for AI SaaS platforms across finance,
e-commerce, and real estate.
 ●​ Translated complex AI functionality into clear, compelling value propositions.
●​ Built scalable marketing frameworks for product launches and lifecycle engagement.
●​ Collaborated with AI/ML, sales, and design teams to ensure aligned messaging.

Key Achievements:
●​ Successfully launched multiple AI-powered products with validated product-market fit
●​ Built strategic positioning across diverse B2B verticals
●​ Created modular growth systems used across the AI product portfolio
●​ SkinSpotter was awarded a Red Dot Award for its innovative design and functionality

Business Development Manager | Linkup Studio

Product-driven software development company | Feb 2019 - Jan 2020

Foundation & Market Development:

●​ Conducted comprehensive market analysis and competitive research supporting strategic
positioning
●​ Developed client acquisition strategies for North American and European enterprise markets
●​ Created business development processes and client communication frameworks
●​ Built relationships with key industry players across Healthcare, Real Estate, Banking &
Finance, Media & Entertainment

Key Contributions:

●​ Established market presence in target verticals through systematic outreach strategies
●​ Developed proposal frameworks and client presentation standards
●​ Contributed to strategic business development planning and market entry strategies

Academic & Teaching Experience

Associate Professor | West Ukrainian Economic University

Department of International Management and Marketing | 2011 - Present

Academic Credentials:

●​ PhD in Economics (2012) - "Transformation of global financial market volatility under global
instability conditions"
●​ Master of International Management (cum laude)

Teaching Disciplines: Marketing, Digital Marketing, Brand Management, International Management,
Innovation Management
Professional Development & Training
●​ Advanced Digital Marketing Certification — Genius Space
●​ CMO Certification — Krafblick Media
●​ Integrated Marketing Communications — IE Business School
●​ Google Analytics for Marketers Certification
●​ Ongoing training in brand strategy, product marketing and creative leadership

Awards & Recognition
Industry Design Awards (2020-2024):

Design & Creative Excellence:

●​ Red Dot Design Award – SkinSpotter (AI Health Tech App) - 2023
●​ UX Design Award – Product Design Excellence - 2022
●​ 3+ Additional Design Awards – Client projects across various industries (2020-2024)

Industry & Platform Recognition:

●​ Featured Work on Behance & Dribbble – Global design community recognition
●​ G2 Achievement – #2 ranking in "Best Translation Management Software" (Crowdin)

Business Impact Recognition:

●​ 100% Marketing Objectives Achievement (2021-2022)
●​ International Market Expansion Success (USA, Canada, EU)

Technical Skills & Tools
Strategic Planning & Analytics:

●​ Marketing Strategy Frameworks & Implementation
●​ Market Research & Competitive Analysis
●​ Google Analytics, Google Tag Manager
●​ Performance Measurement & ROI Analysis

Marketing Technology Stack:

●​ HubSpot, Google Ads, LinkedIn Ads, Facebook Ads Manager
●​ Content Management & Marketing Automation
 ●​ Social Media Management & Brand Monitoring
●​ Video Production & YouTube Channel Management

Team Leadership & Operations:

●​ Cross-functional Project Management
●​ Creative Team Direction & Development
●​ Budget Planning & Resource Optimization
●​ Process Documentation & System Implementation

Key Achievements Summary
●​ $600K+ revenue growth through comprehensive marketing strategy implementation
●​ 5+ industry design awards including prestigious Red Dot Award for creative excellence
●​ 50% budget optimization while scaling to higher-value market segments
●​ 100%+ organic traffic growth year-over-year for B2B technology companies
●​ 6,527 YouTube subscribers with proven content strategy and thought leadership building
●​ International market presence established across USA, Canada, and European markets
●​ Award-winning brand development with measurable business impact and industry
recognition

Languages
●​ Ukrainian – Native
●​ English – Upper-Intermediate (B2), Cambridge FCE
●​ Russian – Fluent
●​ German – Conversational

Personal Approach
I believe the best marketing happens when you understand the business deeply, build sustainable
processes, and focus on creating genuine value for your audience. I'm drawn to companies that are
ready to invest in strategic thinking, value long-term growth over quick fixes, and want to build
something meaningful in their market.

I work best in environments where I can combine strategic planning with hands-on execution, lead
cross-functional initiatives, and contribute to building something from the ground up while
maintaining high standards and clear focus on business results.