Давид

DAVYD VYHOVSKYI
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn
SUMMARY

I am a Marketing specialist with hands-on experience in marketing analytics, CRM management, and
customer retention. I have strong analytical skills, high attention to detail, and a proven ability to translate
complex data into actionable insights. With hands-on experience using SQL for data extraction, data
visualization tools (Power BI), CRM systems, and advanced spreadsheets, I am highly motivated to build my
career as a Marketing Analyst / Retention Marketing Manager. I have extensive experience in segmenting
customer database, lifecycle management, and optimizing loyalty programs to increase customer retention
and LTV.
WORK EXPERIENCE

YASNO (D.Solutions; DTEK Group) | Product Marketing Analyst (internship) Dec 2025-Mar 2026
UNIT City, Kyiv

Processed large datasets in a corporate CRM system and Excel (Pivot Tables). Developed dashboards
in Excel to track KPIs and utilized Power BI for data visualization. Applied HTML for CRM formatting.
Segmented and managed customer databases using SQL, performing in-depth qualification and data
cleansing. Subdivided the audience into active and passive pools for further targeted marketing
activities.
Managed the YASNOLOV Loyalty Program system. Integrated new offers and implemented measures
to visually enhance the display of offers on the website. Oversaw and managed the mechanics of offer
delivery within the loyalty program.
Presented initiatives to improve the loyalty program to top-management. Collaborated directly with
cross-functional teams of marketers and analysts

NDA Web3 | SMM at X (Twitter) Oct 2024 – Dec 2025
Remote work

Formulated an SMM strategy and designed a structured content plan that directly supported business
goals and audience positioning.
Crafted engaging text specifically for a Web3 audience, coordinated visual content creation to maintain
brand identity, and controlled the execution of content priorities.
EDUCATION

Vadym Hetman’s Kyiv National Economic University
Bachelor of Marketing, Year 2026

GPA: 4.35, Relevant Courses: Marketing, Web Analytics, Marketing Business Analytics, Consumer
Behavior, Marketing Planning, Marketing Communications.

TECHNICAL SKILLS ADDITIONAL SKILLS
Proficient in: Power BI, Google Analytics, Analytical thinking & high attention to detail
Microsoft Office Suite & Google Workspace (strong Reporting accuracy & accountability
focus on data manipulation in Excel/Sheets), CRM, Strong communication & presentation
Meta Business Suite, basic HTML and SQL. abilities
Organizational & team collaboration skills
Creative & Management Tools: Canva, Figma, Goal-oriented & stress-resistant
Asana, and Movavi Video Editor. Quick learner & effective team player
Creative thinking & copywriting
Social Media Expertise: Familiar with platform-
specific algorithms and audience trends across X
(Twitter), Instagram, Facebook, and TikTok.