Никита

NIKITA
 Brovary, Ukraine
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KRAVCHENKO [відкрити контакти](див. вище в блоці «контактна інформація»)
behance.net/NikitaKravchenko
PRODUCT DESIGNER [відкрити контакти](див. вище в блоці «контактна інформація»)

ABOUT ME
I’m a Product Designer with 3 years of overall design experience, strong product thinking and a client-centric mindset. I believe that
true growth opportunities come from deeply understanding user pains and turning insights into measurable business impact. I
combine UX research, product metrics, continuous discovery, and high-quality UI design to create solutions that are both intuitive
and effective. My experience includes building MVPs from scratch, improving user activation and retention through gamification,
and leading data-driven design iterations. I love collaborating with cross-functional teams and constantly learning from real users to
shape products that drive both satisfaction and business growth.

pROJECTS
2024 – 2025 EA ENGLISH SCHOOL
Product Desiner
Defined and executed MVP roadmap, organically growing the active student base from 4 to 24 users before
any paid marketing.

Achieved ~85% retention for over 6 months, with only minimal drop-offs, by continuously iterating task flows
and improving student motivation.

Identified drop-off points in video subtitle tasks among older learners and implemented a bilingual
vocabulary dictionary, which improved stage completion and reduced churn.

Introduced gamification (leaderboard), which drove a +60% increase in repeated task completions after 3
weeks as students competed for higher rankings.

Developed the school’s visual identity (logo, colors, typography) and designed the UI for both the student
platform and the tutors’ admin panel, ensuring a consistent, premium look.

Conducted competitive research (Duolingo, EnglishDom, AntiSchool), defined personas, CJM, and user flows,
and built prototypes validated through quick usability tests and surveys.

Ran iterative user surveys (6 during MVP, 15 post-launch), collecting consistent positive feedback on clarity,
usability, and engagement.

Collaborated closely with PM and engineering team to align roadmap with business goals and technical
feasibility.

Focused analysis on TSR (task completion rate) and repeat rate as primary engagement metrics to guide
design decisions and prioritization (OST, RICE), supporting data-driven product growth.

Designed and shipped a conversion-focused marketing landing page consistent with the brand identity.
2025 Glovo (study project)
Product Desiner
Conducted competitive analysis of ma jor delivery apps (UberEats, Wolt, BoltFood, DoorDash), comparing
value propositions, target segments, and unique features.

Created personas and mapped their Jobs To Be Done, focusing on core needs of both customers and
couriers.

Defined a North Star metric with supporting input metrics, and developed opportunities & experiments to
validate growth hypotheses.

Established a set of 10 product health metrics to track overall business performance.

Built a detailed Customer Journey Map (CJM) to visualize pain points and opportunities across the ordering
flow.

Designed an Opportunity Solution Tree (OST) and ran prioritization using RICE, identifying the AI Assistant as
the most impactful feature.

Drafted a Product Requirements Document (PRD) to outline scope and functionality.

Designed early user flows and wireframes for the AI Assistant feature, including placement, constraints, and
support use cases.

Collaborated with teammates to run small surveys and secondary research to validate assumptions behind
OST and feature prioritization.

Education Skills
2024 – Present Neoversity Technical
Software Engineer / Bachelor’s degree Figma, UX Research, Prototyping, Wireframing, Design
Systems, User Flows, Information Architecture, Usability
2025 Roboto Dreams Testing, A/B Testing, Product Metrics (Activation,
Product Management / Designer Retention, Engagement, NSM), OST, RICE, JTBD CustDev,
CJM
2023 – 2024 GoFriends, Genius.Space Soft Skills
UX/UI Designer
Analytical thinking, Ownership, Adaptability, Initiative,
2023 Creo.UA Product mindset, Teamwork with PMs & Engineers, Cross-
Graphic Design functional collaboration
Languages
Ukrainian - Native

English - B2