Дарина

Daryna Kryvoshey
PR Manager | Communications Specialist | SMM Manager | Personal Assistant
Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)

ABOUT ME
Hi! I’m Daryna, a communications specialist with experience in culture, education and brand communications. I
specialize in building PR strategies, working with the media, growing brands on social media and organizing
communication projects.
I have full-cycle experience with newsworthy initiatives: from shaping the idea and strategy to execution, content
creation, partnerships and media coverage.

PROFESSIONAL SKILLS
PR & Communications
• Developing and implementing PR strategies for cultural and commercial projects.
• Working with media and journalists: preparing materials, organizing press screenings, press conferences,
interviews and media features.
• Writing press releases, news articles and promotional copy.
• Organizing events to boost brand awareness.
• Preparing crisis communications.
• Building partnerships and collaborations with brands and media.
SMM & Brand Communications
• Developing brand positioning and Tone of Voice.
• Creating and implementing content strategies and content plans.
• Managing content production: from idea and script to shooting and publishing.
• Managing social media and audience communication.
• Organizing collaborations with brands, bloggers and partners.
• Writing briefs for designers, photographers and contractors.
Personal Assistant
• Organizing workflows and handling administrative tasks.
• Managing business communication.
• Preparing materials and supporting projects.
• Translation from English.

PROFESSIONAL EXPERIENCE
Theatre on Podil
PR & Communications Manager / SMM Manager | August 2024 – Present
• Developed and implemented PR strategies for theatre premieres, events and information campaigns.
• Created the content strategy and grew the theatre’s social media.
• Managed communication with media, journalists and partners.
• Prepared and held press conferences, press screenings and media features.
• Created partnership integrations with brands and cultural projects:
– Megogo Books × Theatre on Podil (the play “1984”)
– Goldwell × Theatre on Podil
– Bazhane × Theatre on Podil (fashion partner of the play “Hedda Gabler”)
– Turbota.ua × Theatre on Podil × Bookchef (a co-created product)
• Handled media relations, including organizing features and materials for 1+1, Суспільне Культура and Радіо
Західний полюс.
Results:
• Grew the theatre’s Instagram audience from 10,000 to 20,500+ followers.
• Increased the number of partnership and joint communication project requests.

UKNOW Language School
SMM & Communications Manager | October 2025 – July 2026
• Developed and implemented a content strategy for Instagram and TikTok.
• Created the brand’s Brand Book and Tone of Voice from scratch.
• Shaped the school’s communication strategy.
• Organized collaborations with bloggers and created joint creative projects.
• Analyzed the audience and adapted content to the brand’s needs.

EDUCATION
Kyiv Municipal Academy of Variety and Circus Arts (KMAVCA)
Bachelor’s degree | Specialty: Theatre and Film Actor | 2022 – 2026

Taras Shevchenko National University of Kyiv
Master’s degree | Specialty: Journalism and Media Communications | 2026 – 2027

ADDITIONAL EDUCATION
• Skvot — PR Basics by Anna Znamerovska, 2025
• “SMM” course — Tymofii Filatov, 2025

DIGITAL SKILLS
• Meta Business Suite
• Canva
• CapCut
• Serpstat (competitor analysis)
• Google Sheets
• WordPress (administration)
• Basic social media analytics

LANGUAGES
• Ukrainian — native
• English — B2+ (used daily at work; experience in simultaneous interpreting)