Ірина

Irina Benkovskaya
Kyiv, Ukraine
Phones: [відкрити контакти](див. вище в блоці «контактна інформація»)/ [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Professional experience
Targeted Campaigns’ Analysis Leading Expert at lifecell LLC (3rd large mobile operator in Ukraine)

February 2017 – September 2025

Analysis of the subscriber base, identification of subscriber segments likely to purchase the company's tariff or service, and subscribers who are likely to churn;
Targeted campaigns effectiveness analysis;
Monthly reporting and presentation on the performance of 1-2-1 campaigns;
Development and improvment analytical methodologies for evaluating 1-2-1 campaigns;
Implemented automation for selecting subscriber segments for 1-2-1 using Data Warehouse(DWHDM);
Design and implementation of churn prevention predictive models and cross/up-sell models;
Ad-hoc data requests, SQL scripts, subscriber segmentation analysis, and data quality checks;
Automation for the analysis of 1-2-1campaigns to improve efficiency and scalability;
Providing recommendations to enhance 1-2-1 logic and increase overall campaign efficiency;
Customer data sets expancion based on analytical models and integrated new data into the DWH for future use in 1-2-1 configuration;
Managing targeting criteria for communication channels and coordinated with marketing managers to ensure accurate data segmentation for 1-2-1 campaigns;

Senior Analyst at Spare Parts Department at CFI Toyota-Ukraine (#1 automotive brand in UKRAINE 2015-2016)
(Automotive industry)
June 2010 – February 2017
Inventory Control procedures fulfillment, inventory reporting;
Sales goals establishment and analysis of sales results;
Parts and accessories stock forecasting and ordering;
Payments control from dealers for parts and accessories;
Budget figures control and reporting to management;
Dealers KPI reporting and analyzing the figures;
Administration of parts department for documentation flow, correspondence flow;
Customs declaration procedure with accounting department and brokers;
Communication related to all parts matters with dealers.
Business Analyst at Dealer Development Department at CFI Toyota-Ukraine
October 2008 – June 2010
Increase the efficiency in dealership network;
Assisting and consulting dealers for all issues related to business management;
Dealer’s business plan preparation and analysis, feasibility studies, financial modeling, etc. to improve dealers’ profitability;
Coordinating scheduling, Dealer financial data gathering, conducting and analysis of dealer reports;
New Dealers opening: consulting Dealers during BP preparation; analysis and evaluation of received Dealers business plans.
Internal reports preparation and follow-up; providing feedback on business cases and financial analyses;
Regular dealer visits and on time reporting to top management.
Economist-Analyst at CJSC Ukrainian Mobile Communications
(Telecommunications industry)
April 2008 – October 2008
Prepare regular management reports: weekly report, monthly reporting, quarterly reporting, and annual reporting. Prepare analytical review of operating results.
Organizes the preparation of Corporate Reporting, provides for analysis carrying out and results interpretation
Corporate financial planning and forecasting: operational and strategic business-planning activities;
Budgets fulfillment and key performance indicators variance assessment;
Financial results and key indicators analysis;
New strategic initiatives and activities evaluation, projects appraisal, proposals and recommendations preparation on efficiency improvement;
Assisting with projects implementation: business-modeling of financial frameworks and business-applications to ERP, other projects and issues.
CRM expert at CJSC Ukrainian Mobile Communications
(Telecommunications industry)
July 2005 – March 2008
Analysis of subscriber needs, satisfaction and demand.
Planning, implementation and analysis of retention and development offers for Prepaid customers (Jeans). Development of campaigns for increasing customers’ bill, level of service usage, subscriber lifetime.
Organization of direct communications: SMS dispatch, telemarketing, direct mailing, cross-/upselling.
Preparation and evaluation of Business cases.
Finance advisability evaluation of customer development projects.
Analytical reporting.
Creating of advertising messages and materials.

Education
Kiivs'kij Nacional'nij Torgovel'no Ekonomicnij Universitet
master's degree, economy of an enterprise, 2000 – 2005
Technical skills
MS Office, Microsoft Dynamics AX, SAP AG integrated ERP system SAP R/3, MS Project, billing systems, Warehouse management system, NPAP (parts ordering system), Lotus, 1C, SAS, Campaign Management System, SQL PL
Languages
English – upper-intermediate; Spanish – basic, Russian, Ukrainian – native.
Personal qualities
Hard-working, self-motivated, able to work long hours to obtain the result; strong analytical skills;
Ready to meet deadlines, aggressive time schedules & multiple tasks;
Strong motivation and desire to study, develop company business and own value for the company.

Driving license