Лулу-Дарія

Lulu-Dariia Lisovska
Digital Marketing & Content | AI Content Intern
Warsaw, Poland | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY

Third-year Digital Marketing student at Lazarski University with over a year of hands-on experience in content
creation and social media management: a digital marketing internship, 13 months of volunteering with AIESEC
and client-facing sales at eobuwie. Grew social media reach by 5% during an internship at Noor Cybersecurity
by introducing a short-form educational video format and using AI tools (Claude, ChatGPT, Gemini, HeyGen,
CapCut AI) for research, content production and optimisation. Placed 2nd out of 7 participants in a subscription
sales contest while serving up to 400 customers per day. Completed the Genesis Marketing Bootcamp
(competitor analysis, user acquisition funnels, marketing analytics, unit economics) and Google’s AI in Business
programme. Currently building skills in SEO and content optimisation for AI-powered search (AEO, GEO), and
looking for an internship focused on testing ideas and turning data into practical business recommendations.

SKILLS

AI tools: Claude, ChatGPT, Gemini, HeyGen, CapCut AI
Content and social media: copywriting, video scripting, video production and editing, TikTok, Instagram,
Facebook, Reels and Shorts, content planning and publishing, graphic design (Canva, Figma, Adobe
Illustrator )
Analytics and tools: Microsoft Excel, Meta Ads Manager, TikTok Analytics, Notion, Figma, Microsoft Office
Marketing and business analysis: competitor analysis, user acquisition funnels, unit economics,
performance creative, SWOT, BCG matrix, Porter’s Five Forces
Currently developing: SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization),
Google Analytics 4, Google Search Console
Soft skills: ownership and independence, fast learning of new tools, teamwork, presenting results, client
communication

PROFESSIONAL EXPERIENCE

Digital Marketing Intern
Noor Cybersecurity | Remote | Jun 2026 – Sep 2026
Cybersecurity company; educational communication aimed at non-technical audiences
• Increased social media reach by 5% over the internship by introducing a short-form educational video
format on cybersecurity topics
• Produced and optimised around 5 posts and 3 video assets per month using AI content tools (Claude,
ChatGPT, Gemini, HeyGen, CapCut AI)
• Raised audience engagement through video materials that explained technical concepts in plain language
• Translated technical cybersecurity content into clear messaging for audiences without an IT background
• Tested different content formats and topics, applying reach insights when planning the following batch of
materials
• Worked remotely and owned assigned tasks independently from brief to publication, collaborating with
the marketing team
Tools: Claude, ChatGPT, Gemini, HeyGen, CapCut AI, Canva

Social Media Manager (Volunteer)
AIESEC Poland | Warsaw | Feb 2025 – Mar 2026
• Managed the organisation’s Facebook and Instagram profiles for 13 months: planning, production and
publishing of content
• Conducted interviews with volunteers and turned them into materials for promotional campaigns
• Prepared offline marketing materials, keeping messaging consistent across channels
• Coordinated the publishing schedule with a project team in an international environment
Tools: Canva, Instagram, Facebook, Notion

Customer Care Specialist
eobuwie.pl | Warsaw | Jun 2025 – Nov 2025
Poland’s largest footwear e-commerce retailer, with a network of physical stores
• Placed 2nd out of 7 participants in a subscription sales contest, selling 14 subscriptions
• Served up to 400 customers per day in peak periods, matching products to stated customer needs
• Led sales conversations and negotiations in direct client contact, translating offer terms into concrete
customer benefits
• Resolved disputes and complaints while maintaining the customer relationship

EDUCATION

Lazarski University | Warsaw, Poland | Oct 2024 – 2027
Bachelor’s degree, Digital Marketing (third year)
Academic projects:
• Analysed companies and competitors using SWOT, the BCG matrix and Porter’s Five Forces
• Delivered case studies on business performance, marketing channels and campaign effectiveness
• Prepared presentations, drew conclusions and presented project results to the group

COURSES AND CERTIFICATES

Marketing Bootcamp | Genesis | Mar 2026
IT product marketing, competitor analysis, meta campaign strategy, user acquisition funnels, performance
creative, marketing analytics, unit economics, marketing strategy development
AI in Business | Google | Jan 2026
Practical use of artificial intelligence to automate work and optimise everyday business tasks
SMM Marketing | Newlook School | Oct 2025
Planning and running marketing campaigns, content creation, analysing the effectiveness of online activity
Social Media Marketing (SMM) Certificate | Apr 2025
Personal branding, engaging content creation, online monetisation, sales and promotion strategy in social
media

LANGUAGES

Ukrainian: Native | Polish: C1 | English: B2 (Upper-Intermediate)

ADDITIONAL ACTIVITY

Summer Academy of Local Cooperation (Erasmus+) | Mucharz, Poland | Jul 2024
Programme developing practical and digital skills, including AI, under expert guidance, with project work in
an international environment

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