Особисті дані приховані

VIKTORIA TOTKALOVA
Data Analyst
Junior Data Analyst with a strong foundation in data analysis and
visualization, eager to contribute to data-driven decision-making.
Conducted in-depth analysis of marketing campaigns and customer
behavior, uncovering trends that enhance engagement and optimize
conversion rates. Proficient in Python (Pandas, NumPy), SQL, Excel and
visualization tools like Tableau and Looker Studio. Seeking opportunities
to apply my analytical skills, leveraging data to optimize business
strategies and drive impactful results.

Contacts Project Experience
[відкрити контакти](див. вище в блоці «контактна інформація») Ad Spending & Performance Metrics in SaaS
[відкрити контакти](див. вище в блоці «контактна інформація») GoIT Data Analytics Course
Linkedin Tools: SQL, Looker Studio
Description: Built a dashboard to monitor ad spend and key performance
Telegram metrics, identifying trends and optimization opportunities.
Herne, Germany My tasks:
Data processing and visualization;
Ad spend and performance data analysis;
Hard Skills Providing insights for campaign improvements.
Result: Identified key ad performance drivers.
SQL
Python SaaS Onboarding Funnel Analysis
Advertasing companies GoIT Data Analytics Course
analysis Tools: SQL, Tableau Public
Description: Designed a dashboard to analyze user churn pattern,
A/B Tests pinpointing weaknesses in the conversion process and enhancing retention
tactics.
Tools My tasks:
Data processing and visualization;
BigQuery User behavior analysis;
Providing retention improvement insights.
Google Analytics 4 Result: Highlighted key data trends.
Excel & Google Sheets
Looker Studio Work Experience
Tableau Intetics Inc.
Junior Geodata Technician
Soft Skills Jan 2023 - Mar 2024
Designed 300+ geospatial models of cadastral areas surrounding urban
Diligent sites in QGIS, including feature classes and attributes for cadastral
mapping.
Accurate
Nov 2021 – Mar 2022
Conscientious
Analyzed over 200 km of roadmap data, identifying and extracting 500+
Quick learning skills key features to support urban planning projects.
Ensured 98% data accuracy across all models.
Languages
Education
English - Upper Intermediate IT School GoIT Kharkiv National Medical University
Ukrainian - Native Data Analysis Master's Degree - Medicine
Russian - Native Apr – Sept 2025 2017 – 2023