Світлана

SVITLANA KORYTKO
HEAD OF BRAND | MARKETING | PROJECT MANAGER

PROFILE
Marketing & project management professional with strong creative skills,
entrepreneurial mindset and rich experience:
1 y. Export brand Product manager of the biggest European poultry producer,
2 y. Brand & Project Manager of New Accessory Brand Launch on the European market,
4 y. Outsourced Head of Marketing,
1 y. Project Manager in digital marketing agency & consulting firm,
11 y. Accounts Management in the top UA creative marketing communication agencies.

EXPERIENCE

CONTACTS PRODUCT MANAGER

MHP Ukraine
Export brand marketing group, Product marketing group of
UA: [відкрити контакти](див. вище в блоці «контактна інформація»)
global exports | 2024-2025
[відкрити контакти](див. вище в блоці «контактна інформація») Launched 20 products, coordinating cross-functional teams
[відкрити контакти](див. вище в блоці «контактна інформація») across production, logistics, and sales.
56114753 Built and optimized regional SKU portfolio by category, product
type, channel, and region; conducted ABC analysis and
strategic delisting.
Conducted competitive and market analysis to generate
EDUCATION insights and drive new product ideas.
Developed product concepts and packaging designs for new
Masters in Financial launches.
Management in Business
Kyiv National Economic BRAND & PROJECT MANAGER
University, 2008-2009 COQUI WORLD s.r.o.
Import & Product Development department | 2022-2024
Bachelors in Finance, Coordinated the launch of a new accessories brand in the
with English Knowledge European market
Kyiv National Economic Developed 100+ new product sets in China, from concept to
University, 2005-2008 production.
Created brand name, positioning, tone of voice, messaging, and
B2B client workbooks.
SKILLS Managed design development of AW24 and SS24 seasonal
footwear collections.
Marketing & Communications
HEAD OF MARKETING
Brand Management
COQUI Ukraine LLC | 2020-2023
Project Management
Drove +30% overall and +200% e-shop sales growth through
Performance Marketing effective marketing strategy and budget allocation.
Led end-to-end marketing projects and 100+ performance
Creativity campaigns with positive, growing ROAS.

Copywriting Managed and coordinated external specialists (design, SMM,
targeting, Google Ads).
Advanced English Hired contractors and aligned with the European marketing
team on brand promotion activities
EXPERIENCE
MANAGING PARTNER, CO-FOUNDER, CEO

DRIVERS.Marketing: agency of outsourced CMOs | 2019-2020
Self-employed | 2020-up to date
Developed agency’s MVP and conducted all the functions needed for establishment of new business.
Conducted CMO role and ensured performance of assigned KPI for: financial information agency,
commercial property repair and construction company, software developer for automating fitness
clubs, innovative dental center, fitness apparel&footwear etc.

PROJECT MANAGER

BRAB digital marketing agency,
RAIN management consultancy firm | 2018-2019
Successfully managed 7 new web-sites development for 6 clients and Agency’s team of 12 people:
Copywriters, Art directors, Designers, Front End and Back End Developers.
Developed >20 commercial offers for web development & performance marketing support for Agency’s
New business projects.
Developed Market Research, Positioning and Marketing strategy for 4 wedding dresses brands.
Managed visual identity projects for dermatology center, hotel resort, wholesaler of children’s goods.

ACCOUNT DIRECTOR

MullenLowe Adventa marketing communications agency | 2018-2019
Managed all PUMB bank projects in Agency, including complex New Brand strategy project,
PUMB online mobile application development, 360 degree national marketing communication campaigns
(TVC, OOH, POS, Online), as well as dozens of product campaigns with touchpoints like POS and Online.

ACCOUNT DIRECTOR

TABASCO creative advertising agency | 2015-2018
Managed dozens of marketing communication projects (TVC, OOH, POS, Online) for 8 Agency’s clients:
Alfa Bank, MOYO (omnichannel retailer), Technodom (omnichannel retailer), Kernel (sunflower oil
producer), Ameda (network of private family clinics), Kyivhlib (bakery brand), Nobel farm, WWF.
Increased number of won tenders after switching to management of Agency’s new business projects.
Doubled Agency fee from one of accounts after 1 year of cooperation thanks to Client’s positive
evaluation of Agency’s work.

ACCOUNT EXECUTIVE TRAINEE > ACCOUNT DIRECTOR

Ogilvy&Mather/Mather Communications/Ogilvy marketing & advertising agency | 2008-2015
Managed hundreds of successful marketing communication projects (Packaging design, TVC, OOH, POS,
Online, BTL) for 20 Agency’s clients and 27 brands:
19 FMCG brands (Hercules ice cream, Dobrunia, Glechyk dairy products, sauce brand Dachnuy, cheese
brand Goodwin, Cafe Marcel croissants, confectionaries Vushki-Makushki, cookies Stepan-Vivsian,
Azovsky pampuhy bread&bakery goods, Snekkin croutons, Kotex pads, Georgian tea Rcheuli, chocolate
brand Korona, biscuits brand Barni, coffee brand Carte Noire, mineral water brand Borjomi, beer brand
Sarmat, toothpaste brand Blend-a-med, jams brand Confiture);
2 banks: Bank Forum Commerzbank Group, Fidobank;
Car brand Audi, mobile phone brand Motorola, Internet provider brand Vega telecom, mobile retailer
brand Zzhuk, 1 energy service brand Adamson, 1 interactive TV brand Oll.TV.
Positive results of campaigns under my management made it possible to submit my clients' (Korona,
Carte Noire, Hercules, Dobrunia, Bank Forum, Borjomi) cases to the Effie Awards (awards program to
honor the most effective advertising efforts).
Earned bonus from WPP for the efforts on Ogilvy&Mather Ukraine working capital management.