Світлана

SVITLANA KORYTKO
CREATIVE MARKETING | BRAND| PRODUCT |
PROJECT | ACCOUNT MANAGER

PROFILE
Marketing and brand communications professional with 10+ years of experience in creative
campaign development, project leadership, and cross-functional execution. Skilled in translating
brand strategy into strong creative concepts and delivering end-to-end marketing projects across
digital, ATL/BTL and performance channels. Experienced in creative briefing, production
management, and stakeholder coordination, combining structured execution with a strong creative
eye and focus on business results.

EXPERIENCE
CONTACTS
PRODUCT MARKETING MANAGER
UA: [відкрити контакти](див. вище в блоці «контактна інформація»)
MHP Ukraine | 2024-2025
[відкрити контакти](див. вище в блоці «контактна інформація»)
Launched 20+ products for international markets, coordinating
[відкрити контакти](див. вище в блоці «контактна інформація») cross-functional teams
56114753
Conducted market and competitor research to identify new
product opportunities
Developed product concepts, positioning, and packaging
EDUCATION
Optimized product portfolio using data-driven analysis (ABC,
regional performance)
Masters in Financial
Management in Business
Kyiv National Economic BRAND & PROJECT MANAGER
University, 2008-2009
COQUI WORLD s.r.o.
Import & Product Development department | 2022-2024
Bachelors in Finance, Launched a new accessories brand in the European market
with English Knowledge
Developed brand positioning, tone of voice, and messaging
Kyiv National Economic
Created 100+ product concepts and coordinated production in
University, 2005-2008 China
Managed cross-functional collaboration from idea to market
launch
KEY ACHIEVENTS
HEAD OF MARKETING
ROAS up to 998%
COQUI Ukraine LLC | 2020-2023
Revenue growth up to +819% Led performance marketing and creative strategy for
eCommerce and retail
MoM
Managed 100+ performance campaigns (Meta, Google Ads)
+289% eCommerce growth YoY focused on sales and lead generation
Achieved ROAS up to 998% and revenue growth up to +819%
100+ performance & marketing MoM

campaigns delivered Drove +289% eCommerce growth through creative testing,
audience insights, and channel optimization
40+ TVCs production Developed campaign concepts, wrote briefs, and coordinated
designers and performance specialists
10+ websites launched
Managed external teams (design, targeting, Google Ads),
Experience across 60+ brands combining strategy and execution
Worked with influencers and partnerships to support brand
growth
 EXPERIENCE
CORE EXPERTISE MARKETING CONSULTANT/
CMO (OUTSOURCED)
Creative Strategy & Concept DRIVERS.Marketing | 2019-2020
Private entrepreneur | 2020-2024
Development Developed and executed marketing strategies across fitness
Performance Marketing tech, healthcare, finance, construction, and eCommerce
(fitness apparel & footwear)
Campaign Production (TVC & Identified product-market gap and proposed new
positioning and product direction
Digital)
Led marketing, messaging, and go-to-market strategy
Product & Market Insights Focused on measurable results and business impact

Creative Briefing

Cross-functional Leadership PROJECT MANAGER (DIGITAL)
BRAB digital marketing agency | 2018-2019
Managed development of 7 marketing websites with cross-
TOOLS & TECH
functional teams
Led projects from research and positioning to launch
Meta Ads
Worked on user flows, structure, and content to improve
Google Ads clarity and conversion
Delivered websites for healthcare, education, retail, and
Google Analytics lifestyle brands
Gemini

Google AI Studio ACCOUNT DIRECTOR
ChatGPT Ogilvy / Tabasco / MullenLowe | 2008 – 2018

Trello Managed 100+ integrated marketing campaigns (digital, TV,
OOH, POS)
Canva Worked with 40+ brands across FMCG, banking, retail, and
telecom
Participated in production of 40+ TV commercials (TVCs)
Coordinated creative teams, production, and client
communication
Delivered campaigns recognized for effectiveness (Effie-
level cases)