Катерина

Kateryna Kaplynska
Final-year International Media and Communication student at Erasmus University Rotterdam with
experience in project management, event organization, SEO, and copywriting. Strong communicator
with analytical and creative skills, eager to contribute to an innovative, growth-oriented company.

[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Linkedin.com

EDUCATION

ERASMUS UNIVERSITY ROTTERDAM
BA INTERNATIONAL MEDIA & COMMUNICATION 2023 – 2026 (EXPECTED)

Led 10+ cross-cultural research projects on European media systems, exploring propaganda, election
strategy, data-driven marketing, and public relations.
Build strong research, analytical, and intercultural collaboration skills.
Focus areas: Political Science and Business Management.
Currently completing a semester abroad at Ramon Llull University, Barcelona.

THE HAGUE UNIVERSITY OF APPLIED SCIENCES
BA IN COMMUNICATION & BUSINESS MANAGEMENT (1 YEAR) 2022 – 2023

Completed core courses in international communication, business management & administration.
Applied qualitative and quantitative research methods, including market analysis using SPSS.

EXPERIENCE
PROJECT MANAGER & SEO INTERN
MOBILEXPENSE (INTERNATIONAL EXPENSE MANAGEMENT COMPANY).
MARCH – AUGUST 2025 (6 MONTHS / FULL-TIME)
Supported strategic content planning and improved website Authority Score through SEO optimization
and keyword research.
Enhanced user experience (UX) and web performance by performing on-page optimization.
Produced and edited copywriting materials aligned with brand tone and SEO best practices.
Conducted market and competitor analysis to inform content and growth strategies.
Led project management via Asana, coordinating cross-departmental tasks and deadlines.
Contributed to event planning and performance reporting.

PROJECT MANAGER & HR
HELICONAPPS (INTERNATIONAL IT COMPANY)
JUNE – DECEMBER 2024 (7 MONTHS / PART-TIME)
Led team projects and supported agile cross-functional coordination across departments.
Managed social media marketing campaigns, increasing online presantce and engagement.
Assisted in recruitment and onboarding, preparing documentation and internal communications.
Personally led recruitment process for 4 web developers - from sourcing to interviews - resulting in
successful long-term hires
Coordinated event logistics, schedules, and reporting to ensure timely project delivery.

LANGUAGES SOFTWARES SOFT SKILLS
English (C2) ASANA Cultural sensitivity
Ukrainian (native) SPSS Critical thinking
Russian (native) SEMRUSH Teamwork
Dutch (A2) Google Search Console Adaptability
Spanish (A1) Figma Communication