Anastasiia

Anastasia Vasylyk
Product Manager / Business Analyst
CONTACTS
WORK EXPERIENCE
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September 2025 - Now; Fulltime, Project-based
Market-ready MVP
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Product Manager (0-to-1) at Fitbook (Startup)
@anastasiia_vasyly
Tg: @
Mobile app ecosystem for the fitness industry (B2B solutions for coaches and B2C for athletes).
Anastasia Vasyly
very & Validation: Executed market research and
LinkedIn: A
Disco
competitor benchmarking (SensorTower) to define UVP
Ivano-Frankivsk, Ukraine
and prioritize high-impact MVP features based on user
pain points.

Strategy & Economics: Defined monetization models and
unit economics frameworks, establishing target LTV/CAC
SKILLS
benchmarks and payback forecasts.

Product Delivery: Launched Kanban-based workflows
English: Intermediate
from scratch, managing roadmaps and consistent release
cycles for a cross-functional squad (Mobile, Backend,
Product Management & Strategy
Methodologies: Agile (Scrum, Kanban), Lean Design).

Startup, Product Thinking.
Stakeholder Management: Secured budget and strategy
Frameworks: CustDev, JTBD (Jobs-to-be- approvals at key milestones (Concept to MVP) through
Done), User Stories & Acceptance Criteria, transparent Product Reviews and data-backed reporting.

CJM, Feature Comparison Matrix, SWOT, TAM/ Architecture & UX: Designed interaction logic using
SAM/SOM, Benchmarking.
JTBD/CJM frameworks, optimizing user journeys for
Prioritization: RICE, ICE, MoSCoW, Kano.
training and payments while minimizing cognitive load.

Business & Analytics: Unit-economics, Design Systems: Established a scalable Product Identity
Monetization Strategies, Product Metrics and Design System for two distinct apps, significantly
(AARRR, HEART, North Star), Retention & accelerating UI development cycles.

Churn analysis, Cohort analysis, A/B Testing.
Data & Optimization: Architected data structures and
Tools: Amplitude, Google Analytics, Jira, pre-configured A/B testing frameworks to validate
Confluence, Notion, SensorTower & Others monetization and retention hypotheses post-launch
Product Design & UI/UX
UI Design: Scalable design systems, Variants
July 2024 - August 2025; Project-based
& components libraries, Auto layout, Layout
Product Designer, Freelance
templates, Responsive design, UI animations.

UX / Product Design: Mobile-first approach,
This stage of my career was dedicated to deep immersion in UI/UX & Product Design to master a user-centric approach and gain a comprehensive understanding of business-user interaction mechanics. My experience includes working on ERP/LMS systems, mobile applications, and web platforms across the following domains: EdTech, Enterprise Retail, PropTech, HealthTech (AI solutions), and the service industry.
User flow, Interviews / Surveys, Wireframing,
High-fidelity mockups, Interactive prototyping,
UX writing, Problem solving, Product thinking.

Tools: Figma (Expert), FigJam, Miro
Technical Background (Engineering DNA)
Fullstack Foundations: Java/Spring, Vue.js,
React Native, REST API, SQL.

AI Mental Health Chat Bot (Mobile App): Designed a
Technical PM Skills: UI Implementation
safety-first UI/UX without cognitive overload; enhanced
control, Technical Documentation, Database
the “Safety Kit” for crisis scenarios, developed a stress-
Schema Design
relief exercise template system adapted for dynamically
generated content by a trained AI model, and
Soft Skills & Leadership
implemented Voice Chat and onboarding.

Stakeholder Management: Proven ability to
defend product decisions and secure buy-in
ERP Interface Builder (Retail): Designed the logic of an
interface builder that enabled system customization for
from investors and business owners.

different roles and business types without developer
Cross-functional Communication: Effective
involvement.

mediation between business, design and
engineering.

ERP Warehouse Tablet Module (Retail): Optimized
warehouse logistics through a specialized interface,
Analytical Mindset: Strong data-driven
simplifying real-time goods receiving and picking.

decision-making approach.

CRO “Birthday Constructor” (Family Entertainment):
Product Ownership: End-to-end
Implemented an interactive booking tool, transforming
accountability for the product lifecycle, from
the website into an active sales channel
initial concept to final release
 Mascot Strategy (Family Entertainment): Integrated brand characters into the product, increasing emotional
engagement and market differentiation.

LMS PWA (EdTech): Designed the PWA architecture for an LMS, ensuring cross-platform access to learning
without dependency on app stores
Product Discovery & Deep Analysis:
Market & User Research: Conducted in-depth interviews, built Customer Journey Maps (CJM), and applied
the Jobs-to-be-Done (JTBD) framework. Performed competitive analysis and shaped product vision.

Legacy System Audit & Restructuring: Analyzed outdated business processes and transformed them into
modern, logical, and user-friendly flows
Information Architecture & UX Strategy
Product Architecture: Designed complex structures for multi-module systems (LMS, ERP), defined product
functionality, mapped interdependencies between modules, and create User Flows.

SEO & Site Architecture: Optimized site and page structures to improve indexing, rankings, Time on Page,
and Bounce Rate.

Universal Copywriting: Wrote professional content aligned with the product’s Tone of Voice and targeted
audience engagement
Design Systems & Scalability
V isual Execution & Benchmarking: Discrover best-in-class UI/UX solutions to design intuitive interfaces.

End-to-End Design: Delivered full-cycle interface design with a strong focus on usability and modern
design standards.

System Ownership: Built scalable Design Systems from scratch and maintained and evolved existing
component libraries to ensure product consistency
March 2024 - June 2024; Full-time
Business Analyst at Blago Developer (ERP System)
The largest construction company and leader of the luxury real estate market in Ivano-Frankivsk
Product Strategy: Conducted an audit of the legacy 1C system and led the development of an internal
alternative to ensure scalability of business processes.

Discovery & PRD: Conducted 4+ in-depth interviews with department heads, creating a PRD that reduced
development time by 30% through clear prioritization.

Stakeholder Management: Aligned development plans with top management objectives; managed requirements
for a cross-functional team (6+ 1C developers, designers, Backend, and Frontend developers)
January 2023 - Fabruary 2024; Full-time
Java Software Developer at Blago Developer (Internal ERP System & Client Mobile App)
Process Automation: Developed and implemented analytics and reporting modules that automated attendance
tracking and increased KPI transparency for top management.

System Integration: Delivered seamless integration between Bitrix24 and 1C, ensuring data integrity between
CRM and analytics for the finance, marketing, sales, and investment departments.

Operational Excellence: Built a document template builder that reduced operational documentation preparation
time by 50% and established a unified company-wide document template repository.

App Feature Ownership: Led the development of document viewing, construction tracking, and financial
installment modules (1C integration). Implemented an access management system for authorized persons, an
internal service ordering platform, and a stable notification system via Firebase.

App Architecture & Security: Designed the database architecture. Implemented authentication and data security
systems
EDUCATION / PROFESSIONAL DEVELOPMENT
Mobile Project Manager at Choice31 (Educational Project)
Intensive Product Management Program with focus on the Product Strategy & Discovery, Product Analytics, Business & Unit Economics, Mobile Marketing & Growth.
September 2022 - December 2022
Java Developer Course at Mate Academy
Java Developer cource with focus on the Java, Spring Framework, Hibernate Data Structures, Algorithms, SQL, JUnit, and Git and Terminal.