Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/16108189/

Досвід роботи

СRM Marketing Manager

з 06.2025 по 11.2025 (6 місяців)
IT Education Center by NETFORCE Group, Remote (Education and science)

EdTech center specializing in DevOps and System Administration courses.

– Developed email and direct marketing strategies for advertising campaigns, creating content plans tailored to audience segments and communication goals.
– Performed audience segmentation based on behavioral, demographic, and engagement attributes to increase relevance and conversion rates.
– Built chatbot funnels, including static and trigger-based scenarios, for various traffic sources and campaign objectives.
– Analyzed key metrics (Open Rate, CTR, CTOR, CR, churn, engagement) and prepared reports with optimization recommendations.
– Planned, configured, and launched regular email campaigns (newsletters, promotional, informational).
– Increased CTR by +2.4%, CTOR by +9.6%, and landing page views by +1.8% within four months through content optimization, segmentation hypotheses, and improved CTAs.
– Collaborated with creative marketers, sales, SMM, and product teams to align campaigns with business goals.

Digital Marketing Manager

з 01.2025 по 07.2026 (1 рік 7 місяців)
Career Language Center, Remote (Education and science)

Language education center specializing in career-oriented language training.

– Conducted market, competitor, and audience research to develop marketing strategies, positioning, and communication plans.
– Planned and optimized Meta Ads campaigns, advertising budgets, creative concepts, and promotional activities to improve lead generation.
– Developed multichannel marketing automation across Telegram, Instagram, and email, including chatbot funnels, onboarding sequences, newsletters, and promotional campaigns.
– Increased workshop registration-to-attendance conversion 3.5x (from 25% to 86%) through chatbot and email funnel optimization; achieved a 40% email Open Rate and 4% CTR.
– Integrated Kwiga, Make, and SendPulse to automate certificate verification and streamline LMS workflows; managed course delivery and payment operations via WayForPay.
– Developed landing page concepts, managed website updates via Weblium, and analyzed performance across advertising, email, content, influencer collaborations, and webinars.
– Led webinar production, secured media partnerships driving 23% of webinar registrations, and onboarded 8 affiliate partners via LinkedIn.
– Managed the customer journey from consultations and sales to onboarding, student support, feedback collection, and post-course offers.

Marketing Operations Manager

з 01.2024 по 07.2024 (7 місяців)
NDA, Remote (Retail)

Retail business specializing in roller blinds and window treatments.

– Oversaw marketing, sales operations, and HR functions, coordinating team workflows and supporting executive operations.
– Built and optimized automated CRM and chatbot funnels across Telegram, Viber, Instagram, and Facebook Messenger to streamline lead management and sales processes.
– Increased inquiry-to-payment conversion 5x (from 0.9% to 5%) through funnel optimization and improved customer communication.
– Managed Meta Ads campaigns, influencer collaborations, and performance analytics, achieving up to 10% ROI on influencer marketing spend.
– Monitored unit economics (ROI, ROMI, CAC) and optimized sales incentive systems, contributing to a 23% increase in profits.
– Led SMM team coordination, sales team onboarding, and full-cycle recruitment, hiring 8 employees.

Freelance Marketing Specialist

з 04.2023 по нині (3 роки 8 місяців)
Freelance, Remote (Marketing, advertising, and PR)

Independent marketing consultant specializing in EdTech and personal-brand marketing.

– Developed and optimized marketing automation systems, integrating SendPulse, payment gateways, and messaging platforms to ensure reliable operations and accurate tracking.
– Designed and launched multi-step acquisition funnels (trial access → onboarding → paid subscription/consultation), achieving an 18% funnel-to-subscription conversion rate.
– Built multichannel chatbot funnels across Instagram, Facebook Messenger, Telegram, and Viber, including automated subscription-renewal reminders to reduce churn.
– Conducted marketing and technical audits, identifying and resolving integration failures associated with approximately UAH 120,000 in losses over five months.
– Managed end-to-end webinar operations, landing pages, and digital customer journeys for educational products and marketing campaigns.
– Managed client acquisition, consulting engagements, contract negotiations, and ongoing marketing and automation support.

HR Generalist

з 11.2019 по 04.2023 (3 роки 6 місяців)
various companies, Kryvyi Rih (Recruiting and HR)

Worked in the HR field as an HR Generalist in several companies, where I was responsible for recruitment, onboarding, internal process organization, and team support. Over time, I became involved in marketing and analytics tasks — process automation, CRM management, content, integrations, and communication.

These areas became my key zone of interest, so I made a conscious decision to transition into digital marketing. I am now developing my expertise in email marketing, chatbot creation, and marketing automation.

Освіта

Kryvyi Rih State Commercial Economic Technical School

Junior specialist of Business, trade and exchange activities, Kryvyi Rih
Середня спеціальна, з 2016 по 2019 (3 роки)

Додаткова освіта та сертифікати

Online Course “Marketing Manager” by Prometheus

2025

Course “Copywriting. Practical course” by RAZOM future school

2020

Знання і навички

• Chatbot Development
• Smart Sender
• SendPulse
• Digital Advertising
• Facebook Ads Manager
• Website Optimization
• Wix
• Weblium
• Data analysis
• Reporting
• Google Sheets
• MS Excel
• Content Creation
• Canva
• Figma
• VN Video Editor
• Technical Support for Webinars
• Zoom
• YouTube Studio
• Open Broadcaster Software
• Process Automation
• Digital marketing
• Development of a marketing strategy
• Email Marketing
• Email Campaign Setup
• Scheduling
• Funnel Building
• Engagement Optimization
• UTM Tagging
• Email Template Design & Layout
• Webinar Hosting
• Management of E-commerce projects
• Asana
• Jira
• Trello
• Slack
• Notion
• Google Tag Manager
• Google Analytics 4
• Google Docs
• ESputnik
• Stripo

Знання мов

• Англійська — середній
• Українська — вільно

Додаткова інформація

If you are interested in my CV, please contact me: https://t.me/IrynaLiemiesh