Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/16108189/

Досвід роботи

Email Marketing Manager

з 06.2025 по 11.2025 (6 місяців)
IT Education Center by NETFORCE Group, Remote (Education and science)

– Developed email and direct marketing strategies for advertising campaigns, creating content plans tailored to audience segments and communication goals.
– Performed audience segmentation based on behavioral, demographic, and engagement attributes to increase relevance and conversion rates.
– Built chatbot funnels, including static and trigger-based scenarios, for various traffic sources and campaign objectives.
– Analyzed key metrics (Open Rate, CTR, CTOR, CR, churn, engagement) and prepared reports with optimization recommendations.
– Planned, configured, and launched regular email campaigns (newsletters, promotional, informational).
– Increased CTR by +2.4%, CTOR by +9.6%, and landing page views by +1.8% within four months through content optimization, segmentation hypotheses, and improved CTAs.

Digital Marketing Specialist

з 01.2025 по 07.2026 (1 рік 7 місяців)
Career Language Center, Дистанційно (Освіта, наука)

– Conducted market and audience research to refine marketing strategies and improve campaign effectiveness.
– Developed and managed content for social media and websites, increasing audience engagement.
– Set up and optimized Meta Ads campaigns to improve lead generation and conversion rates.
– Built and maintained a database of partners and influencers to enhance brand reach and promotional efforts.

Technical Marketing Specialist

з 04.2023 по нині (3 роки 6 місяців)
Freelance, Дистанційно (Маркетинг, реклама, PR)

– Developed and optimized chatbot funnels (Instagram, Facebook Messenger, Telegram, Viber, WhatsApp) to automate customer interactions and improve engagement.
– Managed technical support for webinars (Zoom, YouTube) and set up payment pages via WayForPay to streamline transactions.
– Created landing pages and websites, ensuring a strong online presence and effective lead generation.

HR Generalist

з 11.2019 по 04.2023 (3 роки 6 місяців)
various companies, Kryvyi Rih (Recruiting and HR)

Worked in the HR field as an HR Generalist in several companies, where I was responsible for recruitment, onboarding, internal process organization, and team support. Over time, I became involved in marketing and analytics tasks — process automation, CRM management, content, integrations, and communication.

These areas became my key zone of interest, so I made a conscious decision to transition into digital marketing. I am now developing my expertise in email marketing, chatbot creation, and marketing automation.

Освіта

Kryvyi Rih State Commercial Economic Technical School

Junior specialist of Business, trade and exchange activities, Kryvyi Rih
Середня спеціальна, з 2016 по 2019 (3 роки)

Додаткова освіта та сертифікати

Online Course “Marketing Manager” by Prometheus

2025

Course “Copywriting. Practical course” by RAZOM future school

2020

Знання і навички

• Chatbot Development
• Smart Sender
• SendPulse
• Digital Advertising
• Facebook Ads Manager
• Website Optimization
• Wix
• Weblium
• Data analysis
• Reporting
• Google Sheets
• MS Excel
• Content Creation
• Canva
• Figma
• VN Video Editor
• Technical Support for Webinars
• Zoom
• YouTube Studio
• Open Broadcaster Software
• Process Automation
• Digital marketing
• Development of a marketing strategy
• Email Marketing
• Email Campaign Setup
• Scheduling
• Funnel Building
• Engagement Optimization
• UTM Tagging
• Email Template Design & Layout
• Webinar Hosting
• Management of E-commerce projects
• Asana
• Jira
• Trello
• Slack
• Notion
• Google Tag Manager
• Google Analytics 4
• Google Docs
• ESputnik
• Stripo

Знання мов

• Англійська — середній
• Українська — вільно

Додаткова інформація

If you are interested in my CV, please contact me: https://t.me/IrynaLiemiesh