Антон

Anton Honcharenko
Senior Paid Social and Performance Marketer
Kyiv, Ukraine · Remote
[відкрити контакти](див. вище в блоці «контактна інформація») · Telegram @honch_a · LinkedIn

Around 3 years of paid social experience in agencies and in-house. Specialize in Meta Ads for
e-commerce and lead generation. Also work with TikTok Ads and Telegram, with basic Google Ads
skills.
Up to $100,000/month in ad budget · Up to 8 concurrent projects

Work experience
Median Ads (agency) 10.2025 — Present
Senior Paid Social Specialist

Responsibilities:
● Ad account audits for the sales team and presentation of findings
● Initial optimization after project onboarding
● Technical briefs for a specialist to automate workflows or configure conversion tracking
● Growth strategy for the coming months
● Creative briefs based on performance data and competitor research
● Optimization and scaling
● Weekly (sometimes daily) reporting and weekly client calls
● Work in gray-area niches using an anti-detect browser and multiple ad accounts
● Google Ads work across several projects with support from the Team Lead
● Telegram Ads campaign management


Key clients:
Trading ecosystem
Monthly ad budget of $60,000, profit of $650,000, with a focus on cost per qualified lead

● Optimized campaigns for cost per qualified lead separately for each offer
● Continuously launched new campaigns and tested ad creatives
● Managed multiple ad accounts using an anti-detect browser
● Relaunched campaigns after ad account bans
● Prepared creative briefs for different offers
● Maintained reporting in Google Sheets using Power BI
● Launched and optimized Telegram Ads campaigns

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Women's clothing brand
1300% ROAS on $25,000 in ad spend, starting from 430% ROAS and an $8,000 budget
● Weekly reporting on ad account, CRM and GA4 data in Google Sheets
● Adapted visual creatives to the brand's premium positioning.
● Scaled and developed campaigns across all funnel stages based on ROAS
● Started working with catalog campaigns
● Launched TikTok Ads and reached the 650% KPI after 3 weeks on a $3,000 budget

Home goods and decor
$27,000/month in ad spend · 770% ROAS, 85% of target KPIs. Started without clear reporting and with
a $12,000 budget
● Rebuilt ad accounts from scratch to group products by category (started with more than 30 ad
accounts)
● Implemented dynamic catalog campaigns
● Daily briefs for underperforming offers
● Recommended changes to landing pages with low conversion rates
● Integrated Conversions API for conversion tracking.

European dental clinic network
The budget increased 3x to €30,000/month. Reduced cost per qualified lead from $30 to $20
● Restructured Meta Ads by consolidating fragmented campaigns.
● Integrated Conversions API for conversion tracking.
● Configured geographic targeting around clinic locations.
● Introduced continuous A/B testing of ad creatives.

Traffictolog (agency) 04.2025 — 09.2025
Middle Paid Social Specialist

Key clients:
Flavored coffee brand

€15,000/month in ad spend · 580% ROAS, CPA reduced to €10 · average order value increased by
35%.
● Built a TOFU/MOFU/BOFU funnel to acquire and re-engage customers.
● Launched dynamic retargeting to re-engage the audience.
● Prepared UGC creative briefs based on competitor research.

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● Used ASMR coffee-brewing videos in ad campaigns, which delivered 40% better results
● Introduced product bundle offers to increase average order value.

Golden Pharm (Inhouse) 02.2024 — 04.2025
Junior Digital marketing manager
Dietary supplements and therapeutic skincare
● Developed a marketing growth strategy for a new product
● Configured pixels for TikTok Ads and Meta Ads
● Launched and optimized paid social campaigns for products in TikTok Ads and Meta Ads
● Worked with product catalogs for advertising campaigns.
● Analyzed sales funnels to identify areas for optimization.
● Prepared creative briefs based on ad performance and competitor research
● Monitored campaign performance and prepared reports.
● Created product bundles to increase average order value

Skills and tools
Ad platforms: Meta Ads, TikTok Ads.
Campaign management: CBO, DPA/DABA, retargeting, budget scaling.
Creatives: Competitor research, creative briefs, A/B testing, AI-generated creatives
Tracking: Meta Pixel and Conversions API setup.
Analytics and reporting: Looker Studio, Google Sheets, Google Docs, KeyCRM, GA4
Automation: Marketing workflows with Claude Code and Codex.

Education
State University of Information and Communication Technologies
Information Systems and Technologies · 2022–2026

Languages
Ukrainian Native · English B2 · Polish B1

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