Peter

OWOLABI OLADAYO
No. 4 Olatunde Onasanya Street, Ajuwon, Ojodu, Lagos State
Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Phone: 09038766677

PROFESSIONAL SUMMARY
Strategic marketing and communications professional with a proven record of elevating brand value through client-centric campaign development and high-impact stakeholder engagement. Skilled in managing client partnerships end-to-end—translating business objectives into actionable communication solutions that strengthen relationships, enhance brand equity, and drive measurable results.
Expertise spans client service management, integrated marketing strategy, multimedia storytelling, and intellectual property coordination. Known for crafting tailored communication frameworks that blend creative insight with data-driven analysis, ensuring clients receive solutions that are both innovative and performance-oriented. Adept at maintaining strong client rapport through proactive communication, expectation management, and consistent delivery of value-adding recommendations.
Highly experienced in orchestrating cross-functional workflows guiding projects from ideation to execution, while upholding brand integrity and ensuring seamless collaboration between internal teams, vendors, and clients. Core competencies include strategic brand positioning, audio-visual content development, social media ecosystem management, and the creation of communication architectures that translate client goals into tangible market outcomes.
Bringing a balance of creative vision, analytical rigor, and service excellence, I consistently deliver campaigns and client solutions that resonate authentically, exceed expectations, and support long-term partnership growth.
CORE COMPETENCIES
• Client Servicing & Relationship Management
• Creative & Campaign Strategy
• Media and Public Relations
• Corporate Communications
• Audio-Visual Content Creation
• Digital Media Management
• Strategic Writing & Reporting
• Brand Promotion and Sponsorship Coordination
• Office Administration & Virtual Assistance

PROFESSIONAL EXPERIENCE
• Night on DeROK Radio Program
Content & Client-Servicing Support / Media Strategist | 2025 – Present
- Contributed to the planning and execution of creative marketing campaigns and brand sponsorship strategies.
- Managed audience engagement initiatives, including contests, call-ins, entries submission and brand promotions.
- Supported in developing campaign reports, content calendars, and sponsor impact assessments.
- Collaborated with production and brand teams to enhance program presence and listener connection.
• College of Medicine, LUTH
Reporter & Assistant Corporate Affairs Manager | 2024 – 2025
- Reported institutional news and events while ensuring brand-consistent communication.
- Supported Corporate Affairs team in media outreach, internal memos, and press coordination.
- Assisted in organizing corporate functions and maintaining stakeholder relationships.
• Nigeria Police Headquarters, Ilorin, Kwara State
IT Intern – Assistant Head of Communications | 2022
- Assisted in managing internal communication systems and media documentation.
- Supported press briefings and digital media coordination.
- Collaborated on communication strategies within the department.
• Mayolab Concept
Office & Virtual Assistant | 2016 – 2018
- Managed administrative duties and virtual correspondence with clients.
- Supported creative teams with digital marketing materials and scheduling.
- Handled client communication, content updates, and office coordination tasks.

EDUCATION
Bsc Communication and information science
University of Ilorin
Graduation Year: 2023

MEDIA & TECHNICAL SKILLS
Audio & Visual Editing Tools (Adobe Audition, Canva, CapCut, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social Media Management (Instagram, X, Facebook, Threads)
• Content Writing & Reporting
• Basic Graphic Design and Digital Marketing Tools Instagram Ads, Facebook Ads, Snapchat Ads, Google Ads (campaign setup, optimization & reporting)

DIGITAL ADVERTISING
• Instagram Ads, Facebook Ads, Snapchat Ads, Google Ads (campaign setup, optimization & reporting)
• Radio ads
• Newspaper ads
• TV ads
• Magazines ads
EVENT PRODUCTION

• Experienced in planning, coordinating, and executing corporate, media, and promotional events from concept to completion.
• Skilled in logistics management, including venue selection, vendor coordination, scheduling, and on-site operations.
• Proficient in technical production: audio-visual setup, lighting, stage design, and sound engineering to deliver seamless event experiences.
• Expertise in sponsorship activation and audience engagement, ensuring brand visibility and measurable ROI.
• Capable of managing cross-functional teams, including MCs, promoters, performers, and technical staff, to ensure flawless execution.
• Adept at budgeting, resource allocation, and event reporting to optimize efficiency and effectiveness.
• Strong in post-event evaluation, generating insights to inform future campaigns and enhance client satisfaction.
GRANT WRITING SKILLS

• Experienced in developing compelling grant proposals for media, community, and organizational projects.
• Skilled in aligning project goals with donor priorities, funding criteria, and institutional objectives.
• Proficient in writing project narratives, problem statements, goals & objectives, expected outcomes, and sustainability plans.
• Ability to conduct background research to support evidence-based proposal development.
• Strong in budget drafting, justification writing, and compliance with grant guidelines.
• Adept at preparing supporting documents such as concept notes, work plans, stakeholder maps, and evaluation frameworks.
• Skilled in coordinating cross-functional teams to gather information necessary for complete and accurate submissions.
• Track record of producing clear, persuasive, and results-oriented grant documents.

PERSONAL ATTRIBUTES
• Strong Communication and Presentation Skills
• Creative Thinker and Team Collaborator
• Detail-Oriented and Deadline-Driven
• Adaptable and Client-Focused
Certification
Project management professional
REFEREES
Available on Request