Особисті дані приховані

Research → Structure → Create → Improve
Helping marketing teams make better decisions through research, structured thinking, and

PUKHTII user-focused content.

MARINA PROFESSIONAL SUMMARY
Marketing & Research Assistant with experience supporting marketing teams
through competitor research, content creation, marketing operations, and process
MARKETING & RESEARCH
ASSISTANT organization.

I enjoy researching new topics, understanding user needs, and turning complex
Ukraine information into clear, practical solutions. My strengths include structured
thinking, attention to detail, fast learning, and improving existing processes. I
[відкрити контакти](див. вище в блоці «контактна інформація»)
aim to help marketing teams better understand their audience, organize
@MerKot information, create valuable content, and build products that are more useful and
meaningful for people.
maryna-pukhtii
PROFESSIONAL INTERESTS
Portfolio Website
Marketing Research • Content Marketing • AI for Marketing • User Experience •
CORE COMPETENCIES Educational Products • Well-being Products • Digital Products
Research
– Competitor Research
– Market Research PROFESSIONAL EXPERIENCE
– Target Audience Research
– Information Collection & Analysis Marketing Assistant View Recommendation (Eng) →

Online Education Project (Fitness & Nutrition) (Ukr) →
Content
– Content Planning
– Copywriting Supported daily marketing activities by organizing information, preparing educational
– Educational Content materials, researching competitors, and assisting with marketing campaigns.
– Presentation Design
Supported development of marketing chatbots and automated funnels used by 500+
Marketing Operations
users, guiding potential customers through educational and lead generation
– Marketing Funnel Support campaigns.
– Chatbot Setup Helped prepare and publish educational content on the Kwiga learning platform,
– Landing Page Support including basic video editing.
– Process Organization Created presentations, guides, and visual materials for online courses and marketing
funnels.
AI & Digital Tools Organized marketing data in Google Sheets to monitor campaign performance and
– ChatGPT, Gemini, Claude user activity.
– Canva, Figma Conducted competitor research and analyzed potential partnership opportunities.
– Google Sheets Assisted with copywriting, marketing messages, and funnel communication.
– SendPulse, ManyChat Suggested ideas to improve internal workflows and marketing processes.
– Kwiga
– Webflow
– Basic GA4/GSC, Serpstat
SELECTED PROJECTS
Additional
– Basic Video Editing (CapCut, InShot) Guiding Light
LANGUAGES Personal educational & well-being initiative

Ukrainian Native
Developing an educational project focused on emotional well-being and personal growth.
Russian Native
audience research • positioning • content strategy • tone of voice • visual identity • content
English B1 creation • Instagram planning
(Intermediate)
View Project →

Light
Independent product concept

Designing a personal well-being application focused on emotional support, self-reflection,
and everyday mental wellness.

product concept • user research • UX thinking • information architecture • content system •
feature planning • interface structure • product roadmap

View Project →
 Wonderful Tarot
Marketing Strategy Case Study

Developed a complete marketing strategy including:

competitor research • target audience analysis • positioning • chatbot concept • content
strategy • creative concepts

View Case Study (Ukrainian) →

Personal Portfolio Website
Designed and built a portfolio website to present marketing projects, case studies,
professional experience, and personal approach.

Visit Website →

EDUCATION

Internet Marketing Course View Diploma →
IT Step Academy · 2024