Олександр

Oleksandr
Details
Phone [відкрити контакти](див. вище в блоці «контактна інформація»)

Dukhin Email

Location
[відкрити контакти](див. вище в блоці «контактна інформація»)

Kyiv, Ukraine,

User Acquisition Manager

Websites and Social Links
Instagram: [відкрити контакти](див. вище в блоці «контактна інформація»)
Linkedin: [відкрити контакти](див. вище в блоці «контактна інформація»)

Summary
Results-driven UA Manager with 3+ years scaling Tier-1 traffic (FB, UAC, TikTok) for in-
house products.
Built & led media-buying teams.

Experience
Jun 2014 • Jan 2017
LLC "Arskon"
Director, Kyiv
Organization of the enterprise work processes
Purchase of the materials
Recruitment
Attraction of the investments
Search for the partners (expansion of the sales market)
Market analysis, price formation
Optimization of the production costs.

Mar 2020 • Jul 2020

CEO of the Media Buying team,
Search for the specialist to the team
Organization of the company work processes
Financial reporting to the investors
Search for the advertisers.

Jul 2020 • Jan 2022
Gravity
Media Buyer, Kyiv
Purchase of the FB traffic CPA, CPL model, TIER 1 Geo
Testing of the hypotheses and the new links
The technical tasks preparation for the creative department
Setting goals and monitoring the assistant work.

Feb 2022 • Feb 2022
NDA
CEO of the Media Buying team,
Search for the specialist to the team
Organization the company work processes
Introduction of the financial reporting to investors
Search for the advertisers
Search for the new traffic sources(UAC,Tik-Tok,etc.)
Launch of the new traffic verticals (Nutra, crypto, etc.)
Cost optimization.

Oct 2024 • Dec 2024
Novoplex
Media Buyer,
Work with in-house product
Finding new approaches for creatives
Work with PWA apps
Work only with Tier-1 GEO (FB source, gambling)
Testing hypotheses.

Jan 2025
Kombine.tech
User Acquisition Manager,
Work with tier-1 Geo (Canada, Australia, Germany)
In2Cost model for purchasing traffic
Average payback check <65% in the first month
Meta Source

Education
2010 • 2016

Faculty of Commodity Science and Trade Entrepreneurship
Higher education, Kyiv National University of Trade and Economics (KNUTE), Kyiv

Skills
Work experience with In-House Knowledge of the Dolphin, Keitaro, IM
products KLO

Launch of the FB advertising Good knowledge of the iGaming
market
Work experience with different GEOs Ability to analyze the cost and
(Latham, Canada, Europe, Asia, CIS) optimize it, evaluate the payback of
the traffic

Ability to prioritize within the team

Languages
Ukrainian Russian

English