Maksym

Maksym Lazuto
Senior Amazon Brand & E-commerce Leader — 7–8-Figure Brand Growth /
PPC / P&L / AI-Driven Systems
[відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · Bali, Indonesia (current) — originally from Kyiv,
Ukraine · Open to relocation (preferred: USA) · Available for remote and on-site roles, flexible
across time zones
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація») · Upwork: upwork.com/freelancers/~01362de79147c4629f ·
Agency: bfarm.top

Professional Summary

Senior Amazon specialist with 10+ years (since 2015) of hands-on experience building and
scaling private-label FBA brands. Managed 3+ eight-figure brands ($10M+ annual revenue
each), owned P&L for accounts up to ~$80M/year, and scaled a single brand to a peak of
~$7M/month. $800M+ sold on Amazon under management lifetime.
Worked with 400+ brands overall — from audits to full account ownership; launched 20+
private-label brands and 250+ SKUs end-to-end across global marketplaces, with 25,000+
hours of client work. Strong focus on organic ranking, catalog optimization, product launches
and profitable paid acquisition.
Operates AI-first: designs and runs multi-agent systems that automate research, content
production, reporting and quality control.
Top Rated Plus on Upwork — $400K+ earnings, 96% Job Success, 14,700+ hours, 200+ jobs
(publicly verifiable profile).

Core Competencies

● Amazon Growth Strategy & Catalog Optimization — full listing, content, backend.
● Amazon Advertising (Sponsored Products / Brands / Display / AMC / DSP) — ACoS / TACoS
optimization, campaign structure, bid semi-automation, negative-keyword architecture.
Primary focus: organic keyword ranking.
● Product launches & launch playbooks (profit-focused): research → listing → launch → rank →
scale.
● Content A/B testing for CTR & CRO (titles, bullets, images, A+, pricing).
● Inventory & FBA operations: IPI / OOS mitigation, reorder SOPs, COGs & fees control,
peak-season readiness.
● P&L & KPI ownership, dashboarding, SOPs, team leadership.
● AI-driven operations: multi-agent workflows for research, content, reporting and QA (see
AI & Automation Systems below).
● Cross-channel acquisition (Shopify / Meta / Google / influencer seeding) — supporting
channels to an Amazon-first strategy.
Selected Achievements

Led and executed hands-on programs for confidential private-label brands across US, EU
and other marketplaces; selected achievements below.
● Eight-figure brand management — Managed 3+ private-label brands generating $10M+
in annual revenue each; owned P&L for accounts with annual revenue up to ~$80M; led
cross-functional teams of up to 13 specialists; established KPI dashboards and SOPs.
● Peak scale — Managed peak Amazon advertising spend of ~$300K/month for a single
brand/country, driving ~$7M/month in revenue (≈4% ACoS at that scale), coordinating
Sponsored Products/Brands/Display to scale volume responsibly.
● Revenue growth — Led end-to-end Amazon growth for a confidential portfolio: managed
~$35K/mo ad spend and 120 SKUs, grew monthly revenue from ~$120K to ~$320K (↑167%
in 6 months) through full listing optimization and full-funnel advertising.
● PPC performance — Rebuilt PPC architecture with bid automation and
negative-keyword harvesting: reduced ACoS from 38% to 16% and TACoS from 22% to 11%,
while ad-attributed sales increased 54% in 12 weeks.
● SEO & CRO — Restructured keyword clusters and ran iterative content A/B tests: organic
search share up from 22% to 48%, organic revenue +130% in 4 months; listing conversion
rate improved from 6% to 9%.
● Launches — Ran a targeted launch program for 11 high-potential SKUs: average
first-month revenue ~$17K/SKU with TACoS ≤20% during the launch window; Top-5
organic positions for primary keywords within 6 weeks.
● Inventory & ops — Introduced inventory monitoring and reorder SOPs: OOS incidents cut
by 78%, emergency air shipments reduced by ~$30K/year, improved peak-season
availability.
Specific case studies and verified metrics available under NDA.

AI & Automation Systems

● Build and operate multi-agent AI workflows (Claude, Codex, custom agents) covering
listing optimization, keyword research with clustering and negatives, competitive analysis,
reporting, ads management and QA.
● Designed persistent memory architecture for AI agents — git-versioned project memory
plus a vector-database long-term store — enabling cross-session, multi-agent continuity.
● Ship and maintain bfarm.top (React 19 / Vite, CI/CD on Vercel), developed AI-first with
automated quality gates: fact-integrity verification of marketing claims, SEO invariants
and compliance-language checks — deploys are blocked on unverified claims.
● Developing an Amazon SP-API application; implemented Amazon Data Protection Policy
controls (PII handling, incident-response SLAs, security review).
● Integrate agents with business tooling via MCP: Slack, SEO/analytics platforms, task
management.
● Build custom KPI dashboards for clients and internal ops.

Professional Experience
Founder & Senior Amazon Consultant — BFarm (bfarm.top) · Independent consulting
2015 — Present
● Founded and run BFarm, an Amazon-focused growth agency — 400+ brands, including
3+ at $10M+ annual revenue; agency operations, website and internal tooling run AI-first.
● Lead end-to-end Amazon programs: account diagnostics, strategic roadmaps, hands-on
PPC, listings and launch playbooks.
● Focus on catalog optimization and profitability: product selection, listing architecture,
keyword strategy and profitability-first plans.
● Define and own KPIs — Revenue, ACoS, TACoS, organic share, CTR/CVR, units/ASIN,
IPI/stock health; deliver weekly/monthly dashboards.
● Implement data workflows and ad automation (Helium10, Seller Central reports, custom
automation & AI agents) to detect growth pockets and reduce cost leakage.
● Hire, train and lead cross-functional teams (PPC, listings, content & design, catalog
management, operations) of up to 13 specialists.
● Work across 17+ marketplaces (including US, EU and others); operate under NDAs (client
names withheld).
Selected engagements (anonymized)
● Led a multi-ASIN relaunch and PPC restructure for a confidential US brand — recovered
organic visibility and improved ad efficiency through structured negative-keyword
programs and bid automation.
● Launched a new product family across US + CA — research, listing build, A+ content and
initial PPC; secured Top-5 rankings for key terms during the launch window.
● Built a Shopify + Meta acquisition funnel with influencer seeding — created a profitable
direct channel and reduced blended CAC.

Education & Certifications

● Igor Sikorsky Kyiv Polytechnic Institute (KPI) — Bachelor's program in Software
Engineering, Faculty of Informatics and Computer Engineering (4 years completed).
● Amazon Ads certifications (earned 2021–2024): Sponsored Ads Foundations & Advanced
· Amazon DSP & DSP Advanced · Amazon Marketing Cloud (AMC) · Campaign Planning &
Optimization · Ads for Retail & Retail Advanced.
● Amazon Service Provider Network (SPN) — listed service provider.
● Ongoing professional training in e-commerce, advertising and AI automation (details on
request).

Tools & Technical Stack

Amazon Ads Console • Seller Central • Vendor Central • Helium10 • Data Dive • Sellerise •
Asinstat • sellerboard • Amazon DSP • Amazon Marketing Cloud (AMC) • Ad automation &
bidding platforms • Claude • Codex • MCP integrations • Custom AI agents & automation
pipelines • Google Analytics • Excel / Google Sheets • Asana • Slack
Languages

English — Professional · Russian — Fluent · Ukrainian — Fluent.

NDA: specific client names and certain metrics are omitted due to confidentiality; case
studies and verified metrics available under NDA.