Екатерина

Kateryna Andrievskaya​
1997. 28 years​
📍 Dnipro, Ukraine | Citizenship: Ukraine​

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Contacts:​
LinkedIn: Kateryna Andrievskaya [відкрити контакти](див. вище в блоці «контактна інформація») ​
Telegram: @andrievskaya_k — preferred means of communication ​
WhatsUp: [відкрити контакти](див. вище в блоці «контактна інформація»)

- Prefer remote working​
- Ready for business trips​
__________​
Open to positions

• Product (marketing) / Project / Program manager;
• Sales/ Partnerships Manager / Internal trade / BizDev
• Branding/ Creative / Communication Strategist
*or similar roles​

Professional Summary​
A strategic and results-driven professional with a proven track record in marketing, business
development, and client management. Experienced in identifying high-potential opportunities,
negotiating partnerships, and driving growth in dynamic sectors, including crypto and fintech. A
high-energy team player with strong analytical and communication skills, seeking to leverage
expertise to build and manage successful partner networks.

Core Competencies
 ●​ Partnership Management & Development
●​ Strategic Planning & Market Analysis
●​ Negotiations & Communication
●​ Partner Identification & Onboarding
●​ CRM Systems & Project Management
●​ Marketing Strategy & Client Acquisition
●​ Developing Motivational Programs & Incentives

Professional Experience

International Trade Agent | 2024 – 2025

●​ • Built and managed a partner network and WhatsApp community (100+ verified
contacts) to facilitate international trade collaboration.
●​ • Conducted negotiations, created commercial offers, and structured detailed product
and logistics data for clients.
●​ • Researched multiple product categories — from raw materials and FMCG to finished
goods (e.g., furniture, pallets, components) — identifying export opportunities and
testing market demand.​

Real Estate Agent | 2022 – 2025 (Agency & Freelance)

●​ Managed the full transaction cycle: property sourcing, client acquisition, negotiations,
and deal closing.
●​ Built and maintained a real estate partner community via WhatsApp (70+ active
members).
●​ Collaborated with international agents and developers (Dubai, Northern Cyprus, Bali,
Thailand, Oman).
●​ Expanded partnerships primarily through personal connections and consistent social
media presence.​

Freelance Coach & Info Product Strategist | 2023 – 2025

●​ Conducted live coaching sessions (ICF standards) and hosted collaborative livestreams.
●​ Developed personal and client-based info products, exploring audience needs, product
themes, and pricing tiers.
●​ Advised creators on building product offers and advertising packages aligned with
audience demand.
 ●​ Created marketing content to explain coaching concepts and increase engagement.​

B2B Marketing & Lead Generation Consultant | 2025

●​ Conducted analysis of the company's marketing processes and provided actionable
recommendations to improve lead generation.
●​ Developed customer profiles and segmentation for B2B target audience, focusing on
quality lead acquisition.
●​ Designed LinkedIn-based lead generation strategy and outlined processes for handover
to lead generation specialist.
●​ Advised on optimizing consulting services to enhance value proposition for B2B clients.​

Product Manager (Startup) | 2022

●​ Participated in the creation of a SaaS platform connecting freelancers with projects.
●​ Analyzed competitors and benchmarked functionality.
●​ Compiled potential product features and formulated MVP hypotheses.
●​ Developed deep-dive interview questions to understand real customer needs, existing
solutions, and market willingness to pay; identified priority user segments.

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Marketer | 2021​
Wind & Fire Crypto Marketing Agency

●​ Developed and managed comprehensive marketing partnerships and strategies for
clients in the cryptocurrency sector, directly aligning with market trends.
●​ Identified and collaborated with key players (influencers, platforms) for airdrops, listings,
and bounty programs, demonstrating partner identification and management.
●​ Managed a team, showcasing leadership and the ability to stimulate activity and achieve
common goals.

Head of SMM Department | 2020-2021​
Startups: ZPOKER (Online Poker) & Custle (Casting Platform)

●​ Conducted competitive analysis and market research to identify potential partners and
collaboration opportunities in new market segments.
●​ Worked closely with the product management team to define value propositions and
develop attractive cooperation terms.
●​ Organized and led the SMM team, effectively managing projects and implementing
motivational programs for content creators.
Entrepreneur / Founder | 2017-2021​
LOVER BIZ - Smm, Marketing and Event Agency

●​ Founded and grew a business from the ground up, demonstrating a proactive approach
to identifying market opportunities.
●​ Successfully negotiated terms with speakers, vendors, and clients, organizing over 50
events.
●​ Built a network of over 1,000 participants and professionals, expanding the partner
network and promoting the company's brand.

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Skills & Tools

●​ Partner Management: Partner Identification, Negotiations, Motivational Program
Development
●​ Analytical Skills: Market Monitoring, Competitive Analysis, Strategic Planning

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Project Management & CRM: Trello, Slack, Jira, Google Workspace, CANVA​
Languages: English (B2 - Upper Intermediate), Russian (Native), Ukrainian (Native)

Education & Professional Development

Kyiv Mohyla Business School (kmbs) | 2018​
Executive Programs in HR, Finance, and Customer Experience Management.

Dnipro National University | 2014 - 2017​
Faculty of Economics, Specialization in Marketing.

Certifications:

●​ "Product Manager" (Udemy)
●​ Coaching (ICF standards)

Hobbies ​
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YouTube blogging — creating personal content, selecting engaging topics and formats,
interacting with audience​
Psychology & Psychoanalysis — self-study and exploration of human behavior​
Sports & Fitness — dance, squash, yoga; maintaining physical health