Екатерина

Kateryna Andrievskaya
1997. 28 years
📍 Dnipro, Ukraine | Citizenship: Ukraine


Contacts:
LinkedIn: Kateryna Andrievskaya [відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: @andrievskaya_k — preferred means of communication
WhatsUp: [відкрити контакти](див. вище в блоці «контактна інформація»)

- Prefer remote working
- Ready for business trips
__________
Open to positions

• Product (marketing) / Project / Program manager;
• Sales/ Partnerships Manager / Internal trade / BizDev
• Branding/ Creative / Communication Strategist
*or similar roles

Professional Summary
A strategic and results-driven professional with a proven track record in marketing, business
development, and client management. Experienced in identifying high-potential opportunities,
negotiating partnerships, and driving growth in dynamic sectors, including crypto and fintech. A
high-energy team player with strong analytical and communication skills, seeking to leverage
expertise to build and manage successful partner networks.

Core Competencies

● Partnership Management & Development
● Strategic Planning & Market Analysis
● Negotiations & Communication
● Partner Identification & Onboarding
● CRM Systems & Project Management
● Marketing Strategy & Client Acquisition
● Developing Motivational Programs & Incentives

Professional Experience

International Trade Agent | 2024 – 2025

● • Built and managed a partner network and WhatsApp community (100+ verified
contacts) to facilitate international trade collaboration.
● • Conducted negotiations, created commercial offers, and structured detailed product
and logistics data for clients.
● • Researched multiple product categories — from raw materials and FMCG to finished
goods (e.g., furniture, pallets, components) — identifying export opportunities and
testing market demand.

Real Estate Agent | 2022 – 2025 (Agency & Freelance)

● Managed the full transaction cycle: property sourcing, client acquisition, negotiations,
and deal closing.
● Built and maintained a real estate partner community via WhatsApp (70+ active
members).
● Collaborated with international agents and developers (Dubai, Northern Cyprus, Bali,
Thailand, Oman).
● Expanded partnerships primarily through personal connections and consistent social
media presence.

Freelance Coach & Info Product Strategist | 2023 – 2025

● Conducted live coaching sessions (ICF standards) and hosted collaborative livestreams.
● Developed personal and client-based info products, exploring audience needs, product
themes, and pricing tiers.
● Advised creators on building product offers and advertising packages aligned with
audience demand.

● Created marketing content to explain coaching concepts and increase engagement.

B2B Marketing & Lead Generation Consultant | 2025

● Conducted analysis of the company's marketing processes and provided actionable
recommendations to improve lead generation.
● Developed customer profiles and segmentation for B2B target audience, focusing on
quality lead acquisition.
● Designed LinkedIn-based lead generation strategy and outlined processes for handover
to lead generation specialist.
● Advised on optimizing consulting services to enhance value proposition for B2B clients.

Product Manager (Startup) | 2022

● Participated in the creation of a SaaS platform connecting freelancers with projects.
● Analyzed competitors and benchmarked functionality.
● Compiled potential product features and formulated MVP hypotheses.
● Developed deep-dive interview questions to understand real customer needs, existing
solutions, and market willingness to pay; identified priority user segments.


Marketer | 2021
Wind & Fire Crypto Marketing Agency

● Developed and managed comprehensive marketing partnerships and strategies for
clients in the cryptocurrency sector, directly aligning with market trends.
● Identified and collaborated with key players (influencers, platforms) for airdrops, listings,
and bounty programs, demonstrating partner identification and management.
● Managed a team, showcasing leadership and the ability to stimulate activity and achieve
common goals.

Head of SMM Department | 2020-2021
Startups: ZPOKER (Online Poker) & Custle (Casting Platform)

● Conducted competitive analysis and market research to identify potential partners and
collaboration opportunities in new market segments.
● Worked closely with the product management team to define value propositions and
develop attractive cooperation terms.
● Organized and led the SMM team, effectively managing projects and implementing
motivational programs for content creators.

Entrepreneur / Founder | 2017-2021
LOVER BIZ - Smm, Marketing and Event Agency

● Founded and grew a business from the ground up, demonstrating a proactive approach
to identifying market opportunities.
● Successfully negotiated terms with speakers, vendors, and clients, organizing over 50
events.
● Built a network of over 1,000 participants and professionals, expanding the partner
network and promoting the company's brand.



Skills & Tools

● Partner Management: Partner Identification, Negotiations, Motivational Program
Development
● Analytical Skills: Market Monitoring, Competitive Analysis, Strategic Planning


Project Management & CRM: Trello, Slack, Jira, Google Workspace, CANVA
Languages: English (B2 - Upper Intermediate), Russian (Native), Ukrainian (Native)

Education & Professional Development

Kyiv Mohyla Business School (kmbs) | 2018
Executive Programs in HR, Finance, and Customer Experience Management.

Dnipro National University | 2014 - 2017
Faculty of Economics, Specialization in Marketing.

Certifications:

● "Product Manager" (Udemy)
● Coaching (ICF standards)

Hobbies

YouTube blogging — creating personal content, selecting engaging topics and formats,
interacting with audience
Psychology & Psychoanalysis — self-study and exploration of human behavior
Sports & Fitness — dance, squash, yoga; maintaining physical health