Юлія

YULIIA HORYCHEVA
PR & Communications

Human Storytelling Strategist

About Me
Media and communications professional with 10+ years
of experience. Specializing in brand, personal brand,
Linkedin and campaign promotion across Instagram, TikTok,
[відкрити контакти](див. вище в блоці «контактна інформація») Threads, X, Facebook, Telegram and YouTube.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Expert in human-centered storytelling as a
trust-building and growth-driven strategy in modern
[відкрити контакти](див. вище в блоці «контактна інформація»)
social media. Skilled in strategic planning, professional
video editing, and high-impact copywriting.
Montenegro (remote) | Ukraine &
International
WORK EXPERIENCE
EDUCATION
Head of Multimedia Newsroom 2023 - present
Master of Journalism
SUSPILNE NEWS Ukraine’s Largest National Media
Oles Honchar Dnipro National University
Led a digital newsroom team responsible for developing and
executing a YouTube|SMM content growth strategy.
Faculty of systems and means
Designed and implemented a video promotion plan, growing the
of mass communication
channel from 850K to 1M+ subscribers and earning the YouTube
2005 - 2010 Gold Play Button.
Oversaw cross-platform integration of content across TV, social
media, and web, ensuring consistent audience engagement and
LANGUAGE
high-quality storytelling.
English (В2) Ukrainian Russian

SKILLS Multiplatform journalist & presenter 2016 - 2023

RFE/RL, Current Time (International TV Channel)
Social Media Content Strategy
Human-Centered Storytelling & Emotional Content Creation — deep
AI Tools (GPT, Cloud) expertise in building trust through human stories.

Audience Growth Cross-Platform Integration & Viral Content Production — creating
and adapting content for social media, video platforms, and digital
Emotional Brand Communication
channels, including viral videos and high-engagement storytelling
Media Relations & Content Promotion formats.
International Communication & Crisis Experience — working with
international speakers, expats, and migrant communities;
 SKILLS WORK EXPERIENCE

Building and maintaining a
Social Media & Marketing Specialist 2017 - 2019
strong professional network of
Press Office of the Prime Minister
media contacts, including
Managed social media content creation
journalists, bloggers, and key and promotion, including posts, videos, and creative
campaigns. From 18K to 50K+ subscribers (Instagram)
opinion leaders (KOLs).
Human-Centered Storytelling for Brand Growth
Developed content plans, adapted messaging for different
platforms,
Writing and distribution of
Reels / viral content / analytics / workflows
press releases and news Brand Tone of Voice Development & Strategic Messaging

content across key digital

media outlets. Correspondent for a national TV channel 2014 - 2016
STB TV channel (national TV channel)

Delivered live reports from major national events,
B2B & B2C Communication including elections, political debates, and the
outbreak of the full-scale war
Strategy
Produced high-quality, engaging news stories under
tight deadlines and in dynamic, high-pressure
environments
Building Audience Trust via Demonstrated strong storytelling skills, turning
complex topics into accessible, impactful narratives
Content Excellence

Talk Show Editor 2013 - 2014

Human-Centered Storytelling INTER TV channel (national TV channel)
Researched and identified unique, emotionally compelling
for Brand & Platform Growth
human stories from across Ukraine for live talk show episodes
Built trust-based relationships with potential guests,
encouraging them to share their personal experiences on air
Brand Tone of Voice

Development
Correspondent 2008 - 2014
5 TV channel (national TV channel)
a special TV correspondent /on-air TV reporter in
Create engaging video content
Dnipro region,
Dnipro сity (2008-2010)
journalist in the news program in Kyiv (2010-2012)
journalist, editor in information-analytical programs
in Kyiv (2012-2013).

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