Maksym

Maksym Kharkov
Performance Marketing Specialist | Paid Acquisition
US & Tier-1 EU Markets | Remote

Professional Summary
Performance Marketing Specialist with 2+ years of experience driving paid growth for SaaS
products across US and Tier-1 EU markets. Managed monthly ad budgets of $50k–$150k,
optimized full-funnel acquisition, and improved key unit economics through data-driven
experimentation. Increased paid conversion rate from 15% to 17%, reduced CAC from $190 to
$180, and maintained a ~5-month payback period across Google Ads, Meta, TikTok, and Apple
Search Ads.

Core Expertise
Paid Acquisition: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads
Analytics & Tracking: GA4, Google Tag Manager, AppsFlyer, Firebase,
RevenueCat Growth & CRO: Funnel optimization, A/B testing, KPI
ownership

Professional Experience
FinMap — Performance Marketing Specialist (SaaS) | Aug 2025 – Present
Owned end-to-end paid acquisition with budgets up to $150k/month. Increased paid CR
from 15% to 17%, reduced CAC from $190 to $180, maintained ~5-month payback.
Reduced CPL from $9 to $7. Scaled campaigns across Google Ads, Meta, TikTok, and
Apple Search Ads.

TurboWeb — Middle PPC Specialist | Jun 2023 – Aug 2025
Managed paid media budgets of $50k–$120k/month across Google Ads, Meta, and
TikTok. and additional scope: Worked with e-commerce projects (Search, Shopping,
Performance Max) and mobile applications (iOS & Android), launching and optimizing
app install, trial, and subscription-based campaigns. Used AppsFlyer, Firebase, and
RevenueCat for mobile analytics.​
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Skills

GA4, GTM, ASA, FireBase, AppsFlyer, Revenue Cat, Asana, Miro, Figma, 1C

Contact
Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)