Сандро

SANDRO DARSANIA
Copywriter

PROFILE
I work as a marketer and conversion copywriter, helping
businesses turn ideas and traffic into real results. I create
landing pages and email campaigns with a strong focus
on clarity, trust, and action — not just attention. My
CONTACT background spans consulting, fintech, and digital
marketing, which helps me think strategically about
offers, messaging, and growth. I rely on direct-response
[відкрити контакти](див. вище в блоці «контактна інформація») principles, thoughtful use of AI tools, and a practical, test-
[відкрити контакти](див. вище в блоці «контактна інформація») and-improve approach to build copy that actually
performs.
@darsaniasandro
WORK EXPERIENCE
SKILLS MARKETING COPYWRITER / FREELANCER
Remote | 2023 — Present
Creating conversion-focused landing pages, email Work with businesses in marketing, consulting, and fintech to create
flows, and direct-response campaigns landing pages, email flows, and campaign copy focused on real
conversion goals
Developing copy strategy, brand voice, and messaging Translate business objectives into clear, persuasive messaging that
helps audiences understand value and take action
frameworks that support full funnels
Build coherent content and messaging structures that support long-
Using AI and creative tools to speed up research, term growth rather than one-off launches

ideation, and optimization (Notion, Copy.ai, Writesonic, COPYWRITER — DIGITAL PRODUCT STUDIO
Europe | 2022 — 2023
SurferSEO) Worked on website copy and marketing materials for digital products
Applying principles of direct response, consumer and tech-focused businesses
Helped refine positioning and messaging to make complex products
psychology, and storytelling to persuasive writing clearer and more accessible for end users
Collaborated closely with designers, developers, and marketing teams
Hands-on experience working with fintech, crypto, tech
to align content with user journeys and product goals
products, and service-based businesses CONTENT & COPYWRITER (CONTRACT)
Europe | 2023 — Present
Worked with crypto-focused products, fintech platforms, and
METHOD & marketing teams to produce both marketing and educational content

APPROACH Turned complex or technical topics into clear, structured messaging
suitable for a wider audience
Partnered with creative and strategy teams to keep messaging
Start with real customer language — research how consistent across websites, email, and paid channels
people actually talk about problems, needs, and Contributed to long-form content and narrative-driven pieces
objections across forums, reviews, and community designed to strengthen brand presence and credibility over time
discussions
Analyze offers, funnels, and existing campaigns to TRAINING & EXPERIENCE
understand what drives results and where conversion
drops happen Built a strong practical foundation in direct-response marketing
Build copy as a system: clear structure, logical flow, and conversion-focused copy through hands-on work and
strong calls to action, and smooth transitions that guide structured training. Worked on landing pages, email sequences,
the reader forward and paid campaigns with a focus on clarity, persuasion, and
Identify weak points in underperforming funnels and performance. Developed a solid understanding of offer creation,
improve them through clearer messaging, better positioning, and audience psychology by analyzing real-world
structure, and focused simplification campaigns and market examples.
Pay close attention to wording and clarity, knowing that Applied these principles across live projects, testing and refining
small details often make a big difference in trust and ideas in practice rather than theory. I continue to sharpen my skills
conversion by experimenting with new formats, learning from active marketing
Adapt tone, storytelling, and emotional framing to communities, and using AI tools to improve workflows and results in
different audiences, including lifestyle and female- a fast-moving digital environment.
focused markets, when relevant