Дарья

Daria Hryhorieva A results-oriented professional with experience in sales, digital marketing,
and business optimization. Highly proficient in CRM management, customer
 Kyiv segmentation, and customer retention strategies. Familiar with sales funnel
construction, customer journey optimization, and key performance indicator
 [відкрити контакти](див. вище в блоці «контактна інформація»)
analysis (LTV, CAC, ROMI). Skilled in digital marketing campaigns, social media
 [відкрити контакти](див. вище в блоці «контактна інформація») management, and content creation. Expert in customer negotiations,
onboarding new employees, and stimulating customer engagement to support
Skills business growth.

CRM Management
Maintaining client databases, Experience
tracking interactions, automating
Silver Wave September 2021 - November 2021
processes
Content Manager Kyiv
 [відкрити контакти](див. вище в блоці «контактна інформація»)
Client Database, Process Automation,
Customer Relationship Management, CRM Creative Content Manager with hands-on experience in social media
management, visual branding, and content strategy.
Customer Segmentation &
Retention Skilled in photography, video production, graphic design, and copywriting
Identifying customer groups, for social media.
building loyalty and retention Proven ability to develop engaging content, improve brand aesthetics, and
strategies optimize audience engagement through strategic planning and analytics.

Customer Segmentation, Retention, Churn AIM October 2022 - May 2023
Reduction, Loyalty Programs Sales Manager Kyiv

Sales Funnel & Customer Journey Managed client relationships and optimized sales processes in a financial
Optimization services company.
Designing and optimizing funnels to Experienced in CRM management, customer segmentation, sales pipeline
improve conversion and customer analysis, lead generation, and product demonstrations.
experience
Skilled in tracking KPIs, analyzing client activity, and supporting business
optimization initiatives.
Sales Funnel, Customer Journey,
Conversion Optimization, Business
AIM March 2023 - February 2023
Growth
Retention Manager Kyiv
Product & Customer Behavior Managed customer retention strategies and onboarding for trading clients.
Analytics
Analyzing customer data to identify Analyzed user behavior and cohorts to improve engagement and reduce
patterns and improve product churn.
performance Designed and delivered educational content (webinars, tutorials) to train
clients.
Product Analytics, Customer Insights, Data
Implemented triggered campaigns (email, push, SMS) and optimized via
Analysis, Behavior Tracking
A/B testing.
Digital Marketing & Campaign Used CRM, Excel, and BI tools (Tableau, Power BI) for reporting and
Automation segmentation.
Running targeted campaigns, A/B
Strong knowledge of financial instruments (stocks, options, forex) for
testing, automation of
personalized client support.
communications

Education
Digital Marketing, Marketing Automation,
A/B Testing, Campaign Optimization Kyiv National University of Culture September 2019 - May 2021
Performing Arts Full-time
Languages  https://www.acmodasi.com.ua/a_472887.html
Ukrainian Education in Performing Arts, focused on stage speech and acting techniques.
Native Speaker Developed strong communication, creativity, and audience engagement skills,
applicable to marketing and digital projects
Russian
as a native speaker