Дар'я

DARIA
SEMENIKHINA
CMO / HEAD OF MARKETING

Strategic CMO with extensive experience driving growth for
tech, SaaS, and digital product/service companies across the
US, Europe, and CIS markets. Skilled in building high-
performing marketing teams, launching go-to-market
strategies, scaling brand presence, and leading cross-
functional initiatives from the ground up.

WORK EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація») FRACTIONAL CMO, MARKETING
[відкрити контакти](див. вище в блоці «контактна інформація») CONSULTANT
Freelance
Kharkiv, Ukraine
June 2025 - Present
LinkedIn
CHIEF MARKETING OFFICER
@darisem Movchan’s group, KY, KZ
Feb 2024 - June 2025

Developed and implemented
SKILLS
comprehensive marketing strategy from
Strategic Marketing scratch across all communication channels
Market Research Built a marketing team from scratch
Content/Digital Marketing Identified, managed, and coordinated
SEO contractors and external service providers
Problem-Solving
Led the development and launch of a new
Customer focused
company website (content, structure,
Strong Communication
contractor selection)
Increased website traffic from 50 to 7,000
EDUCATION users in just a few months (+13,900% growth)
Contributed to a 40% revenue increase over
MASTER OF BANKING
the year (vs. planned 15%), achieved without
Kharkiv Institute of Banking paid promotion
University of Banking of the
Organized and managed video production
National Bank of Ukraine
and content creation
2006 - 2012
Developed marketing materials for the
company
LANGUAGE
MARKETING LEAD
English (Advanced)
Heartpace, SWE
Ukrainian (native)
June 2023 - October 2023
Russian (native)
WORK EXPERIENCE

Market and competitors research
Created landing pages, articles for the blog and HelpCenter, video scripts
Managed all social media platforms, SMM
SEO (on-page)

PRODUCT MARKETING LEAD
Oboard, UKR
August 2022 - February 2023

Developed and managed content for the company, UX writing: landing pages, articles for
the blog, press releases, and video scripts
Implemented go-to-market strategies to ensure a successful launch of products
Conducted market research
Reviewing and editing content provided by internal sources
SEO (on/off-page)
Content distribution and guest posting
Email marketing campaigns
Influencer and partnership outreach
Worked with reviews on Capterra, G2

MARKETING LEAD
Finsimco, UK
May 2022 - August 2022

Created marketing strategy, conducted market research, and competitive analysis to
identify customer needs, preferences, trends, strengths, and weaknesses
Developed product positioning and messaging
Developed website content from scratch resulting in an increase in organic traffic by 45%
and an increase in user engagement by 30%
Created marketing collateral
SEO analysis

MARKETING MANAGER | HEAD OF CONTENT
PixelTeh, US
December 2021 - September 2022

Content creation and editing, UX writing: tech writing style guides, user documentation,
case studies, and articles for the blog
Creating landing pages, long-reads, brochures, white papers, marketing materials, pitch
decks, and presentations
Reviewing and editing content provided by internal sources
Developing and maintaining product-related technical documentation
SEO (on-page)
WORK EXPERIENCE

Go-to-market strategy creation
PPC
Increased organic website traffic by 80% and SEO results by 40%

PRODUCT MARKETING MANAGER
Gapotchenko, LLC, UKR
December 2020 - November 2021

Creating content for websites with infographics, social media platforms, ad campaigns,
case studies, and articles for the blog
Creating landing pages (HTML, CSS), long-reads, brochures, white papers, marketing
materials, pitch decks, and presentations
Website prototype development

PRODUCT MARKETING MANAGER
Geeksters Hub/VP Software, UKR
August 2019 - September 2020

Developed website content from scratch
Creating valuable content across multiple social media platforms, SMM
Writing case studies and articles for the blog
Research and contacting potential clients to offer services
Website development, coordination, and interaction with the team (developers)
Attending sales meetings, industry trade shows, and training seminars to gather
information, promote products, expand the network of contacts, and increase knowledge

SALES/MARKETING MANAGER | CUSTOMER SUCCESS MANAGER
TenViz, US
November 2017 - March 2019

Managed lead-generation campaigns and research of potential clients, clients’
segmentation
Signing and management of contracts with customers, control by calculation,
completeness, and timeliness of payments for the contract; managing legal relationships
Providing demos, consultations, and training with new and current customers, client
support, processing requests, and preparing answers
Email marketing
Assistance in site development, coordination, and interaction with the team (developers,
QA, designers)
Administrative and organizational work.