Дар'я

DARIA SEMENIKHINA
Chief Marketing Officer | Head of Growth Marketing
B2B SaaS | Subscription Apps | Fintech | Investment Management | B2C
[відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • Kharkiv, Ukraine • LinkedIn • Telegram

EXECUTIVE SUMMARY
Strategic marketing leader with 9+ years driving growth for technology, financial services, and subscription-based companies across
US, European, and CIS markets. Proven track record building marketing functions from the ground up, developing go-to-market
strategies for complex B2B/B2C products, and scaling subscription revenue through performance marketing, paywall optimization, and
retention systems. Deep expertise in paid acquisition (Meta, Google, TikTok, ASA), influencer pipeline management, and multi-channel
funnel optimization. Formal banking education complemented by hands-on growth experience across B2B SaaS and B2C subscription
apps.
KEY ACHIEVEMENTS
▸ Grew iOS subscription app MRR +40% ($667K → $934K) in 5 ▸ 40% revenue growth for investment firm vs. 15% target — zero
months via multi-channel scaling, paywall optimization, and web paid spend; via organic content and investor communications
funnel launch strategy
▸ Lifted Trial-to-Paid CR 38% → 47% and improved LTV/CAC ▸ Scaled digital presence 13,900% (50 → 7,000 monthly users)
2.5x → 4.4x through attribution-driven channel audit and CRO for investment management company through SEO and content
testing strategy
▸ Reduced blended CAC from $42 to $26 (-38%) by cutting ▸ Built marketing teams and infrastructure from scratch across 6+
underperforming influencers and launching Apple Search Ads and organizations in US, EU, and CIS markets
TikTok channels
CORE COMPETENCIES
• Growth Marketing & UA • Paywall & CRO Optimization • SMM, PR • Performance Marketing
• GTM Strategy • Retention & Lifecycle CRM • Attribution & Analytics • Team Building & Leadership
• B2B Enterprise Marketing • Product Marketing • SEO, ASO • Content & Thought Leadership

PROFESSIONAL EXPERIENCE
Fractional CMO & Marketing Consultant | Independent Practice | June 2025 – Present
Fractional CMO | NDA Fitness & Healthcare iOS App | Contract | Nov 2025 – Mar 2026
• Grew MRR from $667K to $934K (+40%) in 5 months by launching TikTok Ads, ASA and web-to-web subscription funnel alongside
Meta ($200K/mo)
• Reduced blended CAC from $42 to $26 (-38%) and improved LTV/CAC from 2.5x to 4.4x through channel audit and influencer
roster overhaul
• Lifted Trial-to-Paid CR from 38% to 47% via paywall A/B testing (price anchoring); D30 retention improved +19% via web funnel
launch
• Scaled influencer program from 80 unstructured to 120 performance-scored creators; cut influencer CAC from $42 to $22 after
removing 30 low-ROI accounts
Chief Marketing Officer | Movchan’s Group (Investment Management) | Cayman Islands & Kazakhstan | Feb 2024 – Jun 2025
• Built marketing function from zero — hired team, established processes, selected vendors.
• Achieved 13,900% increase in organic traffic (50 → 7,000 monthly users) without paid advertising
• Contributed to 40% revenue growth vs. 15% plan through integrated marketing and investor communications strategy
• Developed comprehensive content strategy for sophisticated investor audience, including thought leadership, market analysis, and
regulatory-compliant communications
• Led complete website redesign focused on investor education, fund performance, and trust-building content
• Managed video production for investor updates and educational content series
Marketing Lead | Heartpace (Enterprise HR SaaS) | Sweden | Jun 2023 – Oct 2023 | Contract
• Conducted market research and competitive analysis to inform enterprise positioning strategy
• Created landing pages, blog articles, and help center content for B2B SaaS platform
• Managed social media presence and implemented on-page SEO optimizations
Product Marketing Lead | Oboard (Enterprise SaaS, Jira Plugin) | Ukraine | Aug 2022 – Feb 2023 | Contract
• Developed and executed go-to-market strategies for enterprise product launches
• Created UX copy, landing pages, press releases, and video scripts for B2B audience
• Managed on-page and off-page SEO, content distribution, and guest posting programs
• Led influencer and partnership outreach; managed presence on Capterra and G2
• Executed email marketing campaigns and conducted competitive market research
Marketing Lead | Finsimco (Financial Services Technology) | United Kingdom | May 2022 – Aug 2022 | Contract
• Created comprehensive marketing strategy for UK-based financial services technology company
• Conducted market research and competitive analysis within financial services sector
 • Developed product positioning and messaging for complex fintech solutions
• Built website content from scratch — achieved 45% organic traffic increase and 30% engagement lift
Marketing Manager | Head of Content | PixelTeh (Technology Services) | United States | Dec 2021 – Sep 2022
• Created technical content including style guides, user documentation, case studies, and white papers
• Developed landing pages, pitch decks, and marketing materials for enterprise clients
• Maintained product-related technical documentation and managed on-page SEO
Product Marketing Manager | Gapotchenko LLC (Enterprise Technology, Cybersecurity) | Ukraine | Dec 2020 – Nov 2021
• Created content for websites, social media, and ad campaigns with infographics and case studies
• Built landing pages (HTML/CSS), white papers, pitch decks, and marketing collateral
• Developed website prototypes and go-to-market strategies
• Achieved 80% organic traffic increase and 40% improvement in SEO performance
Product Marketing Manager | Geeksters Hub / VP Software (Technology Services) | Ukraine | Aug 2019 – Sep 2020
• Developed website content, case studies, and social media presence from scratch
• Conducted research and outreach to potential enterprise clients
• Coordinated website development with technical team; attended industry trade shows
Sales/Marketing Manager | Customer Success | TenViz (AI for Investment Management) | United States | Nov 2017 – Mar
2019
• Managed lead generation campaigns, client segmentation, and pipeline development for financial analytics platform
• Handled contract negotiations, customer onboarding, demos, and ongoing client support
• Executed email marketing campaigns and coordinated with development team on product improvements
• Provided client training, managed relationships, and ensured payment compliance
EDUCATION & LANGUAGES
Master of Banking | Kharkiv Institute of Banking, National Bank of Ukraine | 2006–2012
English (Advanced) • Ukrainian (Native) • Russian (Native)