Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/20879947/

Досвід роботи

Marketing Lead

з 02.2026 по нині (10 місяців)
PRIME Group, Дистанційно (Фінанси, банки, страхування)

CRYPTO WALLET & EXCHANGE
• Led the market launch of an MVP for a cryptocurrency wallet and exchange platform.
• Initially took a hands-on approach, independently launching marketing activities before transitioning to process management.
• Managed the full user lifecycle acquisition, activation, and retention.

LOGISTICS SERVICES
• Implemented a strategy to promote the logistics operator's services.
• Established and streamlined lead-generation processes.
• Drove growth in lead volume and expanded the customer base.

OMNICHANNEL CURRENCY EXCHANGE
• Optimized the omnichannel customer acquisition strategy for fiat currency exchange services.
• Improved conversion rates at every stage of the marketing funnel.
• Drove steady growth in average transaction value (AOV).

Head of marketing

з 01.2024 по 12.2025 (2 роки)
PSPline, Дистанційно (Фінанси, банки, страхування)

• Established a structured approach to marketing and integrated it into the company's core business processes.
• Initially took a hands-on role, then moved into building the team and managing the marketing function.
• Implemented the Go-to-Market strategy and built a merchant acquisition system focused on acquiring merchants and controlling CAC.
• Built the marketing infrastructure, including CRM, end-to-end analytics, BI dashboards, Lead Scoring, AI-powered automation, the website, and landing pages.
• Implemented an MQL/SQL lead qualification system and improved collaboration between marketing and sales.
• Built the marketing and lead generation teams, introduced KPI/OKR management, and established collaboration with the sales, product, and finance departments.

Head of marketing

з 01.2022 по 12.2023 (2 роки)
Tati Group, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

• Implemented a comprehensive marketing strategy to support business growth.
• Initially worked hands-on, independently launching campaigns and coordinating specialists. Later transitioned to team management and scaling marketing activities.
• Built B2B and B2C lead generation systems, driving new customer acquisition and increasing repeat sales.
• Organized multichannel promotion across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, email marketing, and SMM.
• Managed the development and implementation of a custom CRM system and analytics tools tailored to the company's needs, automating and streamlining end-to-end marketing and business processes.
• Managed the marketing team, coordinated external specialists, and introduced a KPI/OKR system.

Head of marketing

з 01.2021 по 12.2021 (1 рік)
Uployal, Дистанційно (IT)

• Developed and implemented a marketing strategy for a SaaS loyalty platform, focusing on customer acquisition and growth in key business metrics (CAC, MRR, ARR, ROAS, ROMI).
• Initially worked hands-on, independently launching marketing campaigns and setting up acquisition channels. Later transitioned to managing the marketing team.
• Worked on user segmentation, automated communications, and A/B testing to improve the user experience.
• Collaborated with product and design teams to optimize UX/UI, map the customer journey (Customer Journey Mapping), and develop pricing strategies and value propositions for different segments, contributing to LTV growth.
• Implemented a CRM system and lead-scoring processes to improve lead management and collaboration between marketing and sales.
• Launched and scaled multichannel acquisition campaigns across Google Ads, Meta Ads, partner programs, and UGC, while expanding SEO and email marketing.

Head of marketing

з 01.2020 по 12.2020 (1 рік)
AtlantByd, Дистанційно (Будівництво, архітектура, дизайн інтер'єру)

• In a highly competitive market segment, transformed an unstructured acquisition process into a predictable pipeline of high-intent prospects.
• Implemented an omnichannel strategy (SEO, PPC, email, SMM, and reputation management), focusing on audiences with high purchase intent and generating a steady flow of targeted inquiries.
• Made every stage of the funnel measurable and shortened the customer journey from first contact to contract signing by implementing CRM, end-to-end analytics, call tracking, and Lead Scoring.
• Built the marketing team and established structured collaboration with sales and customer service. Introduced KPI/OKR management and standardized marketing processes.
• Managed the website redesign, focusing on UX/UI, SEO, and conversion rate improvement.

Marketing manager

з 02.2017 по 12.2019 (2 роки 11 місяців)
ABM Cloud, Київ (IT)

• Managed SEO and PPC campaigns, initially launching them independently and later coordinating specialists in these areas.
• Contributed to product launches in the EU and CIS markets by adapting value propositions, localizing products, and developing content and digital campaigns to reflect each region's cultural characteristics and buyer behavior.
• Improved the quality of acquired traffic and optimized lead-to-customer conversion.
• Worked with the product team to improve the product based on user feedback.
• Prepared budgets for SEO, PPC, and related marketing activities.

Marketing manager

з 02.2016 по 01.2017 (1 рік)
GroshiVsim, Crediton, Topcredit, Київ (Фінанси, банки, страхування)

• Independently launched and optimized SEO and PPC campaigns for three products, while coordinating acquisition through CPA networks and mobile ads with external contractors.
• Set up analytics and attribution to assess channel performance and allocate marketing budgets based on eCPC, CPL, CPO, ROAS, and ROMI.
• Improved conversion rates at key stages of the funnel through systematic hypothesis testing and A/B testing.
• Delivered the required volume and quality of leads in line with business objectives, working with analytics, risk management, and lending teams.

Marketing manager

з 01.2015 по 01.2016 (1 рік)
Vintage, Київ (Маркетинг, реклама, PR)

• Independently launched and optimized SEO and PPC campaigns, increasing relevant traffic and lead volume for clients across various industries.
• Contributed to developing content strategies and prototypes, as well as integrating and configuring analytics systems.
• Planned budgets for acquisition channels and other marketing activities.

Освіта

KNUTD

Programmer, Київ
Вища, з 2008 по 2013 (5 років)

Додаткова освіта та сертифікати

LVL80 / Professional Certification

2018

IMB Academy / Professional Certification

2020

Convert Monster / Professional Certification

2019

Marketing Gamers / Professional Certification

2018

WebPromo / Professional Certification

2022

NIMA / Professional Certification

2024

Знання і навички

• Google Analytics
• Data-driven Marketing
• Budget planning
• Marketing planning
• Brand Marketing
• Brand Strategy
• Marketing
• Performance marketing
• Online marketing
• B2B marketing
• B2C Marketing
• Digital marketing
• Digital Marketing Manager
• Digital Marketing Management
• Development of a marketing strategy
• Development of sales strategy
• Chief Officer Marketing
• Head of Marketing
• Director of Marketing
• Marketing Lead
• Growth Marketing
• Growth Strategy
• Conversion Rate Optimization
• Marketing Strategy
• Digital Marketing Strategy
• Product marketing
• Retention Marketing
• Lead Generation
• Inbound Marketing
• Outbound Marketing
• Paid Media
• Paid Search
• Paid Social
• Google Ads
• Meta Ads
• Facebook Ads
• Media Buying
• SEO
• PPC
• SMM
• Web analytics
• Marketing Analytics
• AI Marketing
• Marketing automation
• Influencer Marketing
• Affiliate Marketing
• Email
• Performance management
• Performance optimization
• CMO

Знання мов

• Англійська — вище середнього
• Українська — просунутий

Додаткова інформація

Profile
I am a marketing professional with experience building marketing functions and teams across both in-house and outsourced operating models. I have experience in market expansion and launching products and services in local and international markets, including the EU, CIS countries, and the UAE. I have worked across B2B and B2C segments with different levels of regulatory complexity. I combine end-to-end marketing management with deep hands-on expertise. I am responsible for the full marketing function — from strategy development, budget and team management to execution, optimization, and delivery against target performance metrics.

Industries
Financial Technology, Cryptocurrencies, Payment Solutions, Currency Exchange, Logistics Services, Distribution, E-commerce, Software, Loyalty Platforms, Enterprise Software, Real Estate, Construction, Short-term Lending, Engineering, Landscape Design.