Саша Ветеран

Sasha Medvynskyi

Creative & Strategy
I’m a creative with over 10 years of experience
and a background in infantry service. 


My strength lies in building clear, consistent,
and strategic communication systems that help
organizations speak with one voice and
connect meaningfully with their audiences.


I approach communication as both structure
and emotion — combining analytical thinking
with creative direction to craft narratives that
move people and serve a purpose.


WHO AM I

CURRENT PROJECTS (ONGOING)
Portfolio 

Community 0 — Founder & Producer
I’m seeking a core role in creative field 
 (2024 - present)
or branding where my background in strategic Volunteer initiative connecting creative
brand development and multi-channel professionals with military units to develop
WHAT I’M LOOKING FOR

communications can create long-term value.

communication tools and branding strategies.
Helping units build professional brands to
I’m especially drawn to organizations attract quality recruits and support.
contributing to Ukraine’s resilience and
development, whether in technology, civic
initiatives, education, or research.
Good People — Head 

of Сommunications (2026)
KAMA School — Strategy Program 
 Led brand communications at an inclusive
(completed August 2025)
platform, managing a team of four (SMM,
Advanced coursework in brand- 
 communications manager, content creator, and
and communication strategy.

videographer). Oversaw owned media, email,
PR placements, special projects, and brand
Kyiv National University of Trade and collaborations.

Economics — Master's Degree (2004-2009)
Introduced communications planning and
Faculty of Economics, Management and Law
performance tracking from scratch. Initiated
Specialization: Management of Foreign brand strategy development and a fundraising
Economic Activity

strategy. Implemented AI-powered analytics
automation.
National Academy of Defense of Ukraine —
Military Finance Officer (2006-2008)

Faculty of Finance
9.8 Agency — Co-founder & Producer
Specialization: Financial support of military (2021 - 2025)
PREVIOUS EXPERIENCE

units
An independent creative agency specializing 

Rank: Junior Lieutenant

in brand strategy, identity, and visual
communication. The studio develops holistic
EDUCATION & SKILLS

Additional military training:
systems that connect digital and physical
UAV Commander Course (2024)
experiences, helping brands remain coherent,
ISTAR processes at brigade/battalion level
expressive, and human.
Information systems: Delta, Vezha,
Kropiva, Milchat, Discord

47th Separate Mechanized Brigade
"Magura" — Platoon Commander
Lead teams and project s

(2022 - 2024)
CORE COMPENETCIES

Launch new products
Led mechanized infantry operations on
Drive the development of brand 
 Zaporizhzhia and Avdiivka fronts as a field
and communication strategies
commander. Managed combat operations 

Systematise and manage brand and coordinated with drone units and fire
communications

support units. Discharged in March 2024.


MILITARY EXPERIENCE

Key takeaway: Learned (and feel on my own)
firsthand how critical quality personnel are for
LANGUEGES

U krainian (native)
unit effectiveness — which sparked my interest
English (B2)
in helping military units improve their
French (A2) recruitment through better branding.

I write about branding, military
communications, and creative strategy:

"Wha t is the ZSU brand and how Creative agency — Head of Branding
different units tell the world about & Communications Department

themselves" — Analysis of military unit (2015 - 2021)
branding
Led the branding and communications team 

"How to make a division a lovemark" — in a large creative agency for over 8 years. Built
Strategic approach to military branding
the department from the ground up, defined its
PREVIOUS EXPERIENCE

"Three pills and visual system for strategy, products, and financial model, and
military units" — Practical branding managed cross-team collaboration. Scaled 

framework
the agency’s branding expertise from zero to
"Love has no boundaries, unlike top-10 and pioneered the direction of digital
PUBLISHED INSIGHTS

advertising" — Creative communication branding — creating consistent visual systems
strategies
for online-first brands.
"Military marketing: who and why
transforms brigades into brands" —
Industry analysis

It's hard to fairly assess my own experience, I thought that until about 35-40 years old I would
but I think it looks like I always make choices do what I like, and then sell myself somewhere
in favor of what interests me and what 
 more expensive. However, when I was discharged
TAKE ME BEFORE I GET TOO SMART

I consider important. Love and interest 
 from the army, the world turned upside down
in everything I've done has formed quality again and I once again promised myself to do only
experience in me, not formal experience just what brings me pleasure. But if it starts bringing
to make my resume look better.
big money, I won't be offended.


Now many interesting programs offer grant
education to veterans. I recently completed brand
strategy courses to organize this knowledge in
myself. Now I'm planning to go study for an MBA, 

so take me while I haven't become too smart yet.

Dog lover, long-suffering Dynamo Kyiv fan,
PERSONAL

enjoys sports but for health rather than
pleasure these days.

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
CONTACTS

LinkedIn
Personal website