Kozhushko

Daniil Kozhushko

Experienced VIP Account & Retention Manager with 5 years in iGaming and 8+ years in sales. Specialized
in player retention, reactivation, and personalized offers through data-driven strategies and advanced
segmentation. Strong expertise in bonus systems, promotional campaigns, and cross-sell/upsell
initiatives across casino and sportsbook. Player-centric and ethical approach driving higher loyalty,
reduced churn, and sustainable revenue growth.

Experience
Retention Manager
Altacore Group 2023-2025 (NDA)

Designed and launched loyalty program & full bonus system – from micro-bonuses (daily activity rewards) to
macro-bonuses (quests, tournaments, global promotions).
Developed and tested new mechanics, including Bonus for Action (bonuses for specific player actions).
Managed mass promotional campaigns: content creation, copywriting, segmentation, dispatch, and
conversion analysis (tracking engagement, opt-in, opt-out).
Built advanced player segmentation: by activity, value, local interests (e.g., favorite leagues, sports, games),
and individual preferences, ensuring highly relevant offers.
Created segmented offers for different player groups and personalized promotions for top-tier VIP players.
Information
Maintained direct communication with key VIP players, driving retention and engagement.
Conducted cross-sell and upsell campaigns between casino & sportsbook products, increasing player lifetime
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
value.
Promoted and sold new services (e.g., crypto deposit solutions, new betting features) through targeted Telegram: @Daniilkozh
campaigns.
Mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Worked with all key metrics: DAU, WAU, MAU, GGR, NGR, ARPU, LTV, Profit, Bonus Rate, Churn Rate –
optimizing campaigns based on data insights Place of residence: Poland
Developed and execution of CRM strategies (player segmentation, email/SMS/push campaigns, lifecycle City: Lublin
automation) aimed at increasing retention and LTV.
Analyzing campaign performance (Open Rate, CTR, Conversion, ARPU) and optimizing funnels to boost
player engagement and revenue.

VIP Account Manager - Senior VIP Account Manager
Online Casino(NDA) 2021-2023 Skills
Accounted and managed full lifecycle of VIP player base (120 active, 70 inactive) via chat, email, calls, and
messengers, focusing on retention and reactivation. COMMUNICATION SKILLS
Designed and executed personalized offers, campaigns, and bonuses, driving consistent revenue growth. LISTENING SKILLS
Conducted cross-sells, upsells, bonus sales, and effectively handled player objections, increasing player
STRATEGIC THINKING
engagement.
Managed negative-balance players, ensuring funds return and platform reconciliation, maintaining trust and EMOTIONAL INTELLIGENCE
compliance. EXPERTISE IN IDENTIFYING
Monitored and optimized key metrics: DAU, WAU, MAU, GGR, NGR, Profit, Bonus Rate, Churn Rate.
MOTIVATION
Achieved 3–7% monthly revenue growth of the VIP base and ~7% reduction in churn.
Reactivated 17% of inactive players (16 of 70), turning dormant accounts into active contributors. UNDERSTANDING OF SALES
PSYCHOLOGY
ACTIVE POSITION
B2B Sales Manager/Account Manager(UI/UX sales/ EU, USA) ADAPTABILITY AND
Hamilton creative studio 2018-2021 FLEXIBILITY
I worked as a sales manager, negotiated with clients, processed incoming leads. I conducted cold searches for
HIGH ROLLER RELATIONSHIP
clients through LinkedIn and other social networks, made cold calls on the company database. MANAGEMENT
PLAYER RETENTION &
REACTIVATION
Education
V. Hetman National Economic University, Master of Law, 2015
CROSS-SELL & UPSELL
V. Hetman National Economic University of Kyiv, postgraduate education, TECHNIQUES
international economics, 2017
Podless Academy, studied the theory of neuro-cybernetics in sales & customer CRM TECHNICS
relations, 2021