Anastasiia

Anastasiia Vasilashko

Date of birth: 21.02.1999
Email address: [відкрити контакти](див. вище в блоці «контактна інформація») City: Odessa

Experience
11/2021 – present time Marketing Manager
Languages
English – Upper-Intermediate German – Beginner

Main responsibility:
• Developed and implemented marketing strategies for products sold considering platform-specific features and regional markets.
• Optimized product content (A+ content, images, descriptions, titles) to increase visibility and conversion, as well as improve SEO ranking.
• Planned, launched, and optimized high-performing advertising campaigns across major
marketplaces, focusing on ROI and customer acquisition
• Designed and executed targeted email marketing campaigns to drive customer reactivation, engagement, retention.
• Analyzed sales data and advertising campaign performance, providing recommendations to improve strategies and achieve business goals.
• Conducted competitive analysis on the platforms, researching pricing strategies, consumer trends, and competitors’ offerings.
• Conducted detailed performance analysis and generated reports of marketing campaigns to support strategic business goals.
• Collaborated with MPC account managers to improve product placement, optimize advertising strategies, and resolve operational issues.
• Developed and implemented new features and capabilities for marketplace operations, such as
API integrations or setting up new promotional options.
• Worked closely with the IT department, writing user stories and creating technical requirements to improve the functionality of tools and processes related to marketplace sales.

05/2021 – 11/2021
Junior Market Analyst
Main responsibility:
• Analyzed user behavior and purchasing patterns to identify optimization opportunities, improve customer targeting, and drive sales growth.
• Evaluated performance metrics (KPIs, CR, CAC, ROAS, ect..) to assess the effectiveness of marketing and promotional campaigns.
• Conducted in market and competitive analysis to support planning and pricing decisions
• Designed and executed A/B tests to validate hypotheses and optimize pages, product listings, and marketing funnels.
• Performed SWOT analyzes to identify business risks, opportunities, and competitive advantages
• Collected and reported sales, revenue, and expenditures to support forecasting and budgeting efforts.
• Collaborated cross-functionally with marketing, product, and sales teams to translate data into business strategy.
• Created dashboards and reports to present findings to stakeholders
10/2019 - 11/2020
MSC CREWING SERVICES LLC
Main responsibility:
• Source, screen, and shortlist qualified seafarers for available positions in line with vessel and company requirements.
• Review, process, and maintain seafarer applications, ensuring all candidate information is accurately updated in the crewing database
• Coordinate and schedule interviews between candidates and superintendents or technical managers.
• Prepare, verify, and organize all documentation required for contract signing, including employment agreements and joining instructions.
• Conduct thorough checks of seafarers’ certificates and credentials to ensure full compliance with company standards and international maritime regulations.
• Support the onboarding and departure process, assisting with crew change arrangements, travel coordination, and timely deployment
• Effectively use professional recruiting platforms, including Djinni and LinkedIn, to source candidates and expand the talent pool.

Education
09/2016 – 07/2020, bachelor’s degree
ODESSA NATIONAL MARITIME UNIVERSITY
Form of education: full-time Faculty: Economics of Management Specialty: Economics

09/2020 – 12/2021, master’s degree
ODESSA NATIONAL MARITIME UNIVERSITY
Form of education: full-time Faculty: Economics of Management
Specialty: Financial and Economic Security

09/2021– 12/2021
HILLEL IT SCHOOL
Direction: Internet marketing