Андрій

ANDRII YAREMCHUK
Amazon PPC Specialist
7+ Years Scaling Amazon Brands Across USA, CA, UK, DE, ES, UAE & KSA

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About Me
I help Amazon brands scale profitably by building clean, system- LANGUAGE
driven PPC structures that reduce wasted spend, improve Ukrainian: Native
advertising efficiency, and support sustainable revenue and English: Upper-Intermediate (B2)
organic ranking growth.

CERTIFICATIONS
EXPERIENCE & TRACK RECORD Amazon Sponsored Ads Advanced
Amazon PPC Specialist (Dec 2018 – present) Certification — 2025–2027
Markets: United States (US), Canada (CA), United Kingdom (UK), Germany
Amazon Sponsored Ads Certification
(DE), Spain (ES), Saudi Arabia (KSA), and the United Arab Emirates (UAE).
— 2025–2027

Core Expertise:
Integrated PPC architecture across SP, SB, and SD, designed to reduce targeting overlap and
wasted spend
Keyword clustering and ranking frameworks that support sustainable organic visibility
TACoS-first scaling focused on sustainable revenue growth and profitability
Structured 7–14 day optimization cycles based on reliable performance data, supported by daily
monitoring for budget, pacing, sales etc.
Account-level strategy connecting PPC, organic ranking, listing performance, and profitability
SOP-driven PPC workflows built for consistent execution, reporting, and scalable account
management

Selected Results:
Turned around a stalled account, generating $610K in total sales over four months at 14.09% ACoS
and 4.89% TACoS after restructuring a portfolio affected by duplicated campaign targeting.
Turned around a failed product launch, generating $340K in lifetime sales, including $192K in ad-
attributed revenue.
Reduced ACoS from 46.8% to 23.94% during the initial 41-day optimization period while increasing
ad-attributed sales.
Reduced TACoS by 30–50% across selected projects while growing topline revenue, without relying
solely on lower ad spend.
Helped products earn Amazon’s Choice badges and reach top organic positions for high-volume
keywords within three months of campaign restructuring.

Cross-Channel & Foundational Experience:
Used Meta (Facebook) Ads (2018–2024, US market) as an external traffic driver for Amazon launches
— improving ranking signals, demand generation, and full-funnel strategy. Used Amazon Attribution
(from 2021) to connect off-Amazon spend with Amazon performance.

Amazon Product & Account Manager (May 2019 – Jan 2023 )
Markets: US, KSA, UAE

Managing full Amazon account operations for multiple brands across US, KSA, UAE markets — a
dedicated client contract run in parallel with independent freelance work during the same period.

This role gave me a deep understanding of Amazon marketplace mechanics, indexing, catalog
structure, ranking factors, and compliance. It became the operational foundation of my current PPC
approach.

Responsibilities & Expertise
Brand Registry, case management, reinstatements, and Amazon Support
Category classification, browse nodes, product types, and GL product group corrections
Listing creation and SEO optimization
Large-scale keyword research, clustering, and search-intent analysis
Variation logic, flat files, and inventory management
Resolved indexing issues, ranking drops, and suppressed listings
End-to-end product lifecycle management

Amazon Seller — Private Label Brand (Aug 2017 – Dec 2019)
Market: US

Launched and managed my own private-label brand on Amazon US, gaining hands-on experience in
product research, marketplace compliance, listing creation, SEO, PPC, FBA inventory, and logistics.

This experience built a strong foundation in product-market fit, marketplace compliance, organic
ranking, Amazon PPC, and product launch strategy.

Applied Experience:
Product and launch strategy
Full-cycle product launch and PPC strategy
Keyword research, listing SEO, and conversion optimization
Amazon compliance and category requirements
FBA inventory planning and logistics

Recent client engagements from 2024–2026 are active and covered by NDAs. The case studies
below represent earlier projects whose performance data can be shared in anonymized form.

Case 1: Protected $610K in Off-Season Revenue at 4.89% TACoS
Objective:
Restructure the PPC account to protect sales after Q4, maintain efficient off-season demand, and improve
organic visibility for priority keywords.

Challenges:
• Overlapping campaign targeting and fragmented keyword allocation.
• Expected post-Q4 and winter demand decline
• Weak organic positions for high-volume priority keywords.

Actions Taken
Campaign Restructuring:
• Restructured campaigns to remove unnecessary targeting overlap across identical keywords.
• Consolidated overlapping targeting and reorganized match types to improve control and efficiency.
Keyword Optimization:
• Prioritized high-volume, high-relevance keywords with measurable ranking potential.
• Expanded and refined keyword coverage through structured search-term research.
Advertising Cost Management:
• Reduced wasted spend through bid, placement, and negative-targeting optimization without sacrificing
sales.
Seasonal Strategy Implementation:
• Adjusted bids, budgets, and placements to protect peak-season performance and maintain efficient off-
season sales.
Performance Monitoring:
• Regularly reviewed campaign performance and adjusted bids, placements, and targeting based on
conversion and profitability data.

Results:
• Generated $610,243 in total sales from December 6 to March 31.
• Reached top organic positions for high-volume keywords and helped products earn Amazon’s Choice
badges for eight priority search terms by March.
• Generated $211,785 in ad-attributed sales from $29,845 in ad spend at 14.09% ACoS

Results Achieved (December 6 – March 31):
Total Sales: $610,243.00
Ad-Attributed Sales: $211,785.64
Ad Spend: $29,844.65
ACoS: 14.09%
TACoS: 4.89%

The account maintained strong sales after Q4 while improving advertising efficiency and organic visibility
during the off-season.

Client names, ASINs, and sensitive account information have been anonymized to comply with confidentiality obligations.

Case 2: Cut ACoS from 46.8% to 23.94% While Growing Ad Sales by 93%
Category of products: Arts, Crafts & Sewing
Campaign Optimization Case Study: Reducing ACoS from 46.8% to 23.94% While Increasing
Ad-Attributed Sales
Objective: Reduce ACoS to 27% without reducing ad-attributed sales.
Actions Taken:
1. Audited the campaign structure to identify inefficient spend, weak conversion, and gaps in keyword coverage.
2. Conducted focused keyword research for a patented product with few direct competitors. Built a tightly
segmented targeting structure around highly relevant, product-specific search terms while excluding irrelevant
brand queries and broad generic traffic.
3. Paused underperforming targets, added irrelevant and unprofitable search terms as negatives, adjusted bids,
and reallocated budgets toward stronger campaigns.
4. Launched Sponsored Brands campaigns.

Before Engagement

Initial Optimization Period

During the initial optimization period, ACoS decreased from 46.80% to 23.94%. Ad-attributed sales increased from
$6,198.00 to $11,942.56 while ad spend decreased from $2,900.47 to $2,858.77.

Results During the Initial Optimization Period:

Results Achieved
Metric Before After
ACoS 46.80% → 23.94%
Ad-attributed sales $6,198 → $11,942
Ad spend $2,900 → $2,859

Client names, ASINs, and sensitive account information have been anonymized to comply with confidentiality obligations.

Case 3: Stabilized a Failed Product Launch and Generated
$340K in Sales
Objective:
Relaunch and stabilize an underperforming Amazon product in a highly competitive category by improving listing
conversion, restructuring PPC campaigns, and building a sustainable path to profitability.

Actions Taken:
1.Listing and Conversion Optimization:
• Rewrote titles, bullet points, and descriptions around high-relevance search terms and customer intent.
• Conducted a deep competitor analysis to identify opportunities for differentiation.
• Collaborated with the client on A+ Content, images, and product videos designed to improve differentiation and
conversion.

2.Comprehensive Campaign Optimization:
• Audited and restructured existing Amazon PPC campaigns, pausing underperforming targets and adding
relevant, lower-competition, high-converting search terms.
• Focused on creating well-structured Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
tailored to the product and category.

3.Strategic Bid and Budget Management:
• Dynamically adjusted keyword bids to maintain a balance between impressions and conversions while ensuring
profitability.
• Allocated ad budgets to high-performing campaigns, scaling them based on ROAS, conversion performance,
and profitability targets.

4.Performance Monitoring and Refinements:
• Monitored campaign performance through Amazon Advertising Console reports and optimized campaigns
every 7-14 days.
• Tracked key metrics like CTR, CPC, ACoS, and ROAS to ensure campaigns delivered sustainable results.

5.Brand Repositioning:
• Supported the client in improving brand presentation through optimized listings, visual content, and coordinated
advertising.

Results Achieved:
Total Sales: $340,933.00
Ad-Attributed Sales: $192,730.29
Total Ad Spend: $68,415.94
ACoS: 35.50%
TACoS: 20.06%
Client
Totalnames,
Order ASINs,
Items:and sensitive account information have been anonymized to comply with confidentiality obligations.
6,056
Stabilized sales and advertising performance after an unsuccessful launch.

Need an Amazon PPC audit, campaign restructuring, launch support, or ongoing PPC management?
Let’s discuss your project.

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