Контактна інформація

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Досвід роботи

Product manager

з 06.2025 по нині (1 рік 4 місяці)
bin.partners, Remote (IT)

- P&L Owner: Managed product profitability and Unit Economics.
- ROI +25%: Conceptualized and delivered a "Ping Tree" API logic (smart routing of leads).
- Conversion (+27% CR): Optimized complex forms based on Clarity/GA4 analytics.
- API Monetization Strategy: Assessed 21+ API integration opportunities, defining which features to build or reject based on technical feasibility, routing logic, unit economics, P&L impact, and conversion/revenue growth potential.
- AI Innovation: Increased Landing CTR by 32% and Logo redesign boosted CTR by 12%.
- Analytics: Used GA4, GTM, Looker Studio, Grafana, and Clarity to analyze product performance, identifying funnel bottlenecks, growth and revenue opportunities.

Product manager

з 01.2022 по 02.2025 (3 роки 2 місяці)
Brander, Remote (IT)

- Led a cross-functional team of 14 (Devs, QA, UX/UI Designers, Product Analytics).
- Launched a comprehensive B2B2C BeautyTech marketplace and SaaS CRM platform for mobile and tablet from 0→1. Increased ARPU by 230% by revising the platform's salon display logic, and improved 7-day Retention by 18% through push notifications and a "Favorites" feature. Achieved CSAT 4.7/5 and increased AOV by 21% through multi-booking implementation. Achieved 4.8-5.0 Ratings on App Store/Google Play with 1000+ Downloads.
- B2C / EduTech (Subscription): Optimized the user journey by reducing onboarding steps and refining copy (+10% activation, -25% completion time), adjusting free-tier limits (+30% ARPU), simplifying registration (+27% conversion), and creating comments (+21% Retention).
- Launched a white-label B2B2C e-commerce platform from 0→1, from market research and MVP definition to product rollout. Built and scaled a reusable product core across 11 business clients, enabling new client launches in approximately 3 weeks. Shaped the roadmap around recurring customer needs, delivering loyalty programs, payment integrations, multiple delivery options, installment payments, purchase history, store maps, and UX improvements.
- Led development of an end-to-end B2B AI/IoT retail analytics platform integrating BLE beacon infrastructure, native iOS/Android SDKs, and a web analytics dashboard to transform in-store customer journeys and transaction data into customer segmentation, behavioral pattern and anomaly detection, purchase propensity predictions, and product placement recommendations.

Product manager

з 06.2021 по 01.2022 (8 місяців)
UnitEd, Remote (IT)

- Launched a 0→1 B2C CareerTech platform guiding students from career uncertainty through psychometric assessment and career matching to skill-development and university recommendations.
- Conducted 20+ CustDev interviews and translated user insights into the value proposition, MVP scope, roadmap, user journeys, and success metrics.
- Designed and validated an advertising-based monetization model, enabling universities and education providers to promote relevant programs to high-intent students.

Освіта

Kharkiv National University of Radioelectronics

Computer Science. Project-management in IT, Kharkiv
Вища, з 2016 по 2022 (6 років)

Master's degree

Grade: 97.7/100Grade: 97.7/100
Activities and societies: With honours

Focus: Advanced Project Management & Software Development Processes

Methodologies: In-depth study of Agile (Scrum, Kanban) and Waterfall frameworks, understanding when to apply each for optimal delivery.


Bachelor's degree
Grade: 93,5/100Grade: 93,5/100
Activities and societies: With honours.

Acquired a strong fundamental background combining software engineering, data analysis, and business management.

Додаткова освіта та сертифікати

Management of Projects PMBOK 7

2021
Сертифікат

Знання і навички

• Product strategy
• Product management
• A/B testing
• Strategic planning
• IT project management
• Writing a user story
• SQL
• Web development
• Mobile First
• Trello
• Google Analytics
• Amplitude
• PnL calculation
• Ability to prioritize
• Competitive analysis
• MS Excel
• Figma
• UX Research
• REST API
• Looker Studio
• MS Power BI
• UI design
• CustDev

Знання мов

• Українська — вільно
• Англійська — вище середнього

Додаткова інформація

5+ years of experience as a high-performing Product Manager . P&L, Strategy Owner.

- Managed products at all stages: Discovery and Delivery.
- Strong technical background (Master’s in Computer Science,Honors) combined with a strong entrepreneurial mindset and data-driven leadership.
- Managed mobile applications (IoT,Native Swift/Kotlin, Cross-platform Flutter) and web applications
- Experience working with both B2C and B2B in domains: FinTech, E-commerce, EdTech, BeautyTech, and AI Tech.
- Created project processes from 0 (Scrum, Kanban, ScrumBan, and Waterfall).

Portfolio:

1. As Product/Project manager in this B2C/B2B moblie/tablet platform:
Launched a comprehensive CRM B2C/B2B mobile/tablet product from 0.
Increased ARPU by 230% and 7-day Retention by 18%.
Achieved CSAT 4.7/5 and increased AOV by 21% through multi-booking implementation.
Achieved 4.8-5.0 Ratings on App Store/Google Play with 1000+ Downloads.
Led a cross-functional team of 14 (Devs, QA, Designers).

https://brander.ua/works/super-assistant-katia

2. Founder of start up GamePlan (CRM)

PitchDeck:
https://drive.google.com/file/d/1QcUovH2aP2Q3Ah-7Kn94jhxNEM_SxAD9/view?usp=sharing

Web-site of GamePlan
https://gameplanvejax.netlify.app/