Artem

ARTEM PRYIMENKO
COMMERCIAL AND SALES LEADER | B2B / B2C / B2G |
COMPLEX AND REGULATED MARKETS

PROFESSIONAL SUMMARY
CONTACT Commercial and sales leader with over 10 years of experience building,
scaling, and managing complex sales and revenue systems across B2B,
[відкрити контакти](див. вище в блоці «контактна інформація») B2C, and B2G business models in highly regulated and competitive
[відкрити контакти](див. вище в блоці «контактна інформація») markets. Proven track record of leading large commercial organizations,
designing and executing go-to-market strategies, and delivering
Austria (EU)
sustainable revenue and margin growth.
Work format: Strong expertise in pricing and margin management, KPI-driven
On-site or Hybrid (Austria) / performance systems, full P&L ownership, and long-term partnership
Remote development with enterprise clients, distribution networks, and
institutional stakeholders. Based in Austria and open to global remote
CORE collaboration as well as on-site or hybrid roles in Austria.
COMPETENCIES
PROFESSIONAL EXPERIENCE
Commercial & Sales
BaDM LLC / BADM-B LLC / AUGUST 2018 – OCTOBER 2022
Leadership
STM-Pharm LLC — Ukraine
Multi-Channel Revenue
Deputy Director
Models (B2B / B2C / B2G)
Go-To-Market Strategy & BaDM LLC is the largest wholesale pharmaceutical distributor in
Ukraine. BADM-B / STM-Pharm represented the budget-focused
Market Expansion
business direction.
Enterprise & Institutional
Responsibilities:
Sales
Pricing, Margin & Revenue Led national commercial and sales strategy across B2B, B2C, and B2G
models.
Management Held full responsibility for commercial performance: revenue,
Full P&L Ownership shipment volumes, margin targets, KPIs, and operational execution.
Built, scaled, and managed a multi-layer commercial organization of
KPI Design & Performance 50+ employees, including field sales, inside sales, key account teams,
Management assistants, office staff, and call centers.
Designed and implemented go-to-market initiatives, territorial
Team Building, Coaching &
expansion programs, and client acquisition strategies.
Scaling Managed complex sales cycles involving multiple decision-makers,
contractual frameworks, and long-term partnerships.
Strategic Account
Oversaw recruitment, onboarding, training, and performance
Management management.
Contract & Partnership Key Achievements:
Negotiation Achieved shipment volumes at 2× planned targets.
Exceeded margin targets by 1.5×.
CRM & Sales Process
Consistently met and exceeded annual sales plans.
Optimization Maintained national market leadership in the budget pharmaceutical
segment.
Cross-Functional & Remote
Leadership
RELEVANT
EXPERIENCE BaDM LLC — Ukraine JUNE 2010 – JULY 2018
FOR IT & Territorial Sales Manager
TECHNOLOGY
Responsibilities:
COMPANIES
Developed and executed regional sales strategies.
Managed relationships with enterprise clients, pharmacy chains, and
Management of complex medical institutions.
Expanded the active client base and strengthened regional market
sales funnels with long
presence.
decision cycles and multiple Negotiated commercial terms and supported long-term partnerships.

stakeholders
Key Results:
KPI-driven forecasting,
Increased regional market share to approximately 40%.
pipeline planning, and Tripled the active client base.
performance control Consistently achieved and exceeded sales targets.

CRM-based sales process
optimization and analytics
EDUCATION
Leadership of large
distributed and remote teams PhD — Pharmaceutical Chemistry and 2009 - 2013
System-level alignment Pharmacognosy
between sales, operations,
Zaporizhzhia State Medical University

and finance Specialist — Management of Organizations 2008 - 2009
Zaporizhzhia State Engineering Academy

Specialist — Pharmacy 2003 - 2008
LANGUAGES Zaporizhzhia State Medical University

Ukrainian — Native
Russian — C2
English — B1
German — B1